1 Introduction

Firms’ behavior under uncertainty can be strongly affected by risk aversion. For the case of banks, this is clearly demonstrated by the recent financial crisis, during which big banks’ behavior changed dramatically and led to significant consequences. For instance, inter-bank loans shrank to nearly zero after the downfall of Lehman Brothers in 2008 and this unexpected reaction put the global financial market at a serious risk. To understand this phenomenon, we need to know not only the qualitative features of the impact of risk aversion, but also its magnitude. This will help us find appropriate approaches to reduce or eliminate the undesirable effects of changes in risk aversion.

The literature has shown that firms’ risk-aversion affects the market differently under quantity and price competition. Sandmo (1971) and Batra and Ullah (1974) first discovered that competitive firms facing price uncertainty would reduce production. This also holds true for monopoly firms choosing outputs (Baron 1971; Leland 1972; Hau 2004). However, as Baron points out, the reverse holds if a monopolist faces an uncertain quantity and chooses its price. Later researchers extended this analysis to oligopoly and examined the impact of risk aversion under both demand and cost uncertainty. Wambach (1999) finds that Bertrand firms selling homogeneous goods can retain positive price margins, instead of zero, when they do not know each other’s costs. Similarly, Cheng (2002) shows that unknown costs allow positive profits for Bertrand firms even when their number increases to infinity, in contrast to Cournot oligopoly.Footnote 1 Asplund (2002) further examines Cournot and Bertrand duopolies with demand uncertainty, and shows that risk aversion reduces a firm’s decision variable (output or price) and reduces (increases) the rival’s decision if their decisions are strategic complements (substitutes). These studies mainly focus on the qualitative impact of risk aversion, not on its quantitative evaluation.

The quantitative evaluation of the impact of risk aversion is especially important in asymmetric oligopolies, where the impact is complicated due to strategic interaction. Without quantitative evaluation, we have little idea of how vulnerable a market is to sudden changes in risk aversion, and cannot find effective measures to eliminate undesirable effects. Thus we need to examine its magnitude and investigate how to counterbalance these effects if needed. A well-known example of this counterbalancing policy is the so-called Tobin tax (Tobin 1978), which can be imposed on financial transactions to discourage risky speculation. Following his idea the literature has studied the feasibility and optimal level of a Tobin tax (Eichengreen et al. 1995). However, little attention has been given to risk attitude, which is closely related to the intensity of speculation. In this paper we look for a countervailing tax in general Cournot and Bertrand oligopolies, instead of foreign exchange or financial markets for which the Tobin tax is usually considered.

We consider the impact of a firm’s risk aversion in linear oligopolies where firms have mean-variance utilities.Footnote 2 This simple model allows us to solve for the equilibrium in closed-form while capturing risk effects on the part of firms. In addition, we deviate from the traditional literature that assumes at the outset a standard Cournot or Bertrand equilibrium based on firms’ fully rational decisions, which would require unrealistic information, including knowing other firms’ risk aversion parameters. As risk aversion is unobservable by other firms, we do not assume that firms make decisions with such information on hand, but rather that they follow naïve learning decision rules reflecting limited rationality.Footnote 3 The equilibrium is defined as a steady state where all firms repeat their previous decisions and their expectations are realized. We evaluate the impacts of a firm’s risk aversion on outputs, prices, consumer surplus and social welfare as expressed via potentially observable variables, thus excluding in particular unobservable risk aversion. We find that these impacts are very similar but that they act in opposite directions in Cournot and Bertrand oligopolies. In addition, they resemble the effects of firms’ exogenous cost changes on market performance. Hence we can offset the undesirable effects of risk aversion and even eliminate them by changing firms’ costs with appropriate countervailing taxes.

The next section introduces our Cournot and Bertrand oligopoly models. We then present a special case of monopoly in Sect. 3 to illustrate and contrast the different impacts of risk aversion when the firm chooses its output versus its price. We evaluate the impact of risk aversion in Cournot and Bertrand oligopolies in Sect. 4. Section 5 discusses the use of countervailing taxes to eliminate the undesirable effects of risk aversion. Section 6 concludes the paper and proofs are in the Appendices.

2 The Cournot and Bertrand models

We first introduce a linear and asymmetric oligopoly model. There are n + 1 goods: a numeraire good \(x_0 \) with a price normalized to 1 and n differentiated goods grouped in an \(n \times 1\) product vector x. Good i is produced by firm i at a constant marginal cost \(c_i\). We denote the \(n \times 1\) cost vector by c. The representative consumer has a quadratic utility function \(u=x_0 + {{\varvec{a}}}'{{\varvec{x}}} - 0.5{{\varvec{x}}}'{{\varvec{Bx}}}\), where a is a positive \(n\times 1\) vector, B is an \(n \times n\) matrix. Without loss of generality, we let B be symmetric and assume it is positive definite, so u is strictly concave in x. Denote the elements of B by \(b_{ij} \) for all i and j. As B is symmetric and positive definite, so is its inverse \({{\varvec{B}}}^{-1}\). Denote the elements of \({{\varvec{B}}}^{-1}\) by \(\beta _{ij} \) for all i and j. Diagonal elements \(b_{ii}>\) 0 and \(\beta _{ii}>\) 0, but the signs of off-diagonal elements \(b_{ij}\) and \(\beta _{ij}\) are unspecified for \(j \ne i\), allowing for any mixture of complementary and substitute goods.

Let \(p_{i}\) be the price of good i and p be the price vector. The representative consumer has a fixed income W and chooses a consumption bundle x to maximize her utility given her budget constraint \(x_0 + {{\varvec{p}}}'{{\varvec{x}}} \le W\). We assume that W is sufficiently high so that an interior solution existsFootnote 4. Since u is strictly concave in x, the demand vector x can be solved from the first-order condition \({{\varvec{a}}} - {{\varvec{Bx}}} - {{\varvec{p}}} = \mathbf{0}\). This implies an inverse demand function for an n-firm Cournot oligopoly as \({{\varvec{p}}} = {{\varvec{a}}} - {{\varvec{Bx}}}\), i.e.

$$\begin{aligned} p_i = a_i - \sum \limits _{j=1}^n {b_{ij} x_j } \quad \hbox { for all } i \end{aligned}$$
(1)

From the first-order condition \({{\varvec{a}}} - {{\varvec{Bx}}} - {{\varvec{p}}} = \mathbf{0}\), we can solve the direct demand function for an n-firm Bertrand oligopoly as \({{\varvec{x}}} = {\varvec{\alpha }} - {{\varvec{B}}}^{-1}{{\varvec{p}}}\), where \({\varvec{\alpha }} = {{\varvec{B}}}^{-1}{{\varvec{a}}}\), i.e.

$$\begin{aligned} x_i = \alpha _i - \sum \limits _{j=1}^n {\beta _{ij} p_j } \quad \hbox { for all } i \end{aligned}$$
(2)

Firm i’s profit is \(\pi _i =x_i (p_i -c_i )\), where \(p_i \) is given by (1) in Cournot oligopoly. In Bertrand oligopoly, \(x_i \) is given by (2). As firms do not know their prices or quantities, their profits are unknown and have variance \(V(\pi _i )\). We assume each firm i maximizes a mean-variance utility function, with risk aversion coefficient \(\delta _i \), given by

$$\begin{aligned} v_i = E(\pi _i ) - \delta _i V(\pi _i ) \quad \hbox { for all } i \end{aligned}$$
(3)

When a Cournot firm chooses \(x_i \) to maximize (3), it perceives its price \(p_i \) as a random variable with variance \(\sigma _i^2\). So the profit variance \(V(\pi _i )=x_i^2 V(p_i - c_i )=x_i^2 \sigma _i^2\) and its utility function (3) becomes \(x_i E(p_i -c_i) - \delta _i \sigma _i^2 x_i^2\). When a Bertrand firm chooses \(p_i \) to maximize (3), it perceives its quantity \(x_i \) as a random variable with variance \(\rho _i^2 \). The profit variance \(V(\pi _i ) = (p_i -c_i)^{2} V(x_i ) = (p_i -c_i)^{2} \rho _i^2 \), and its utility function (3) becomes (\(p_i -c_i) E(x_i ) - \delta _i \rho _i^2 (p_i -c_i )^{2}\).

The literature usually evaluates the impact of risk aversion on the Cournot-Nash or Bertrand-Nash equilibrium outcomes. The implicit assumption then is that firms know their own and rivals’ profit functions and risk aversion parameters. This is rather unrealistic especially in an asymmetric oligopoly where firms should not know each other’s risk aversion. Instead we assume that firms choose their output quantities or prices in each period t with limited information and their decisions converge to an equilibrium through a learning process. Firms do not know rivals’ demand, costs and risk aversion, and cannot anticipate their decisions. Moreover, they do not know their own demand functions precisely, including key parameters such as \(a_i\) and \(\alpha _i \), which may be the source of demand uncertainty. A firm knows only the slope of its demand curve, \(b_{ii} \) or \(\beta _{ii} \), its own cost \(c_i \), risk aversion \(\delta _i \), the previous price and quantity, \(p_{it-1} \) and \(x_{it-1} \), and variance \(\sigma _i^2 \) or \(\rho _i^2 \). Given this limited information each firm follows a simple rule to choose \(x_{it} \) or \(p_{it} \) to maximize (3).

As a reflection of bounded-rationality, an equilibrium here is defined as a steady state where all firms repeat their previous decisions and their expected prices or demands are realized. While this steady state turns out to be identical to the Nash equilibrium outcome used in the literature, it is achieved through a repeated simple adjustment process based on realistic information, either in quantities or in prices, rather than by firms’ rational decisions based on complete and far-reaching information, including rivals’ risk aversion parameters.

In the next section we first present a special case of oligopoly with \(n = 1\), i.e. monopoly. It serves as an example for our general Cournot and Bertrand oligopolies. Without strategic interaction, a monopoly firm can easily find its optimal price or output with limited information. We will show that the impacts of risk aversion go in opposite directions when the firm chooses price and output, as pointed out by Baron (1971). Given our linear model, we can precisely determine the impact of a monopolist’s risk aversion on its output, price, consumer surplus and social welfare. We then extend our result from a single-good monopoly to a multi-product monopoly.

3 Monopoly

In this section we use the simple case of monopoly to illustrate some of the main ideas of the paper without taking into account strategic interaction among firms. We show the opposite impacts of risk aversion on market performance when the firm chooses its quantity versus its price.

3.1 Quantity setting monopoly

We first consider a special case of our Cournot oligopoly model with \(n = 1\), i.e. a quantity setting monopoly. In this case the inverse demand function (1) in period t reduces to \(p_t =a - bx_t \), and the profit \(\pi _t =x_t (p_t - c)\). As \(V(\pi _t )=x_t^2 \sigma ^{2}\), the utility function (3) becomes \(v_t =x_t E(p_t - c) - \delta x_t^2 \sigma ^{2}\). The first-order condition for \(x_t \) to maximize \(v_t \) is \(E(p_t) - c - bx_t - 2\delta x_t \sigma ^{2} = 0\). The best estimate of \(p_t \) is to adjust its previous price by the change in output, i.e. \(E(p_t )=p_{t-1} - b(x_t - x_{t-1} )\). Substituting this into the first-order condition, we have \(p_{t-1} - b(x_t - x_{t-1}) - c - bx_t - 2\delta x_t \sigma ^{2} = 0\). Thus, based on this limited information, the monopolist should choose its output to be \(x_t =\frac{p_{t-1} -c+bx_{t-1} }{2(b+\delta \sigma ^{2})}\). Since \(p_{t-1} =a - bx_{t-1} ,\, x_t \) must be equal to the optimal output \(x=\frac{a-c}{2(b+\delta \sigma ^{2})}\), which indeed maximizes \(v_t \), even though the monopolist may not directly observe the value of a.

Then we can evaluate the impact of risk aversion on the output, price, social welfare and consumer surplus. The impact on the output is \(\frac{\partial x}{\partial \delta } = -\frac{(a-c)\sigma ^{2}}{2(b+\delta \sigma ^{2})^{2}} < 0\). From the inverse demand \(p=a - bx\), we have \(\frac{\partial p}{\partial \delta } = -b\frac{\partial x}{\partial \delta } > 0\). Moreover, as social welfare (SW) is equal to \((a - c)x - 0.5 bx^{2}\), we get \(\frac{\partial SW}{\partial \delta } = (a - c - bx)\frac{\partial x}{\partial \delta } = (p - c)\frac{\partial x}{\partial \delta }< 0\). As consumer surplus is equal to \(0.5 bx^{2}\), we find \(\frac{\partial CS}{\partial \delta } = bx\frac{\partial x}{\partial \delta } < 0\). Hence risk aversion in a quantity setting monopoly harms both consumers and society.

We also find that \(\frac{\partial SW}{\partial \delta }+\frac{\partial CS}{\partial \delta } = (p - c + bx)\frac{\partial x}{\partial \delta } = (a - c)\frac{\partial x}{\partial \delta }= - \frac{(a-c)^{2}\sigma ^{2}}{2(b+\delta \sigma ^{2})^{2}} = - 2x^{2}\sigma ^{2} = - 2V(\pi )\). So the negative impact of risk aversion on the sum of consumer surplus and social welfare is exactly twice the profit variance. Surprisingly, this simple result also holds in a multi-product monopoly.

Now we extend the single-good monopoly to a monopolist selling n differentiated products as described in our oligopoly model. Then the monopolist total profit becomes \(\pi = ({{\varvec{p}}} - {{\varvec{c}}})'{{\varvec{x}}}\). The quantity setting monopolist faces an uncertain price vector p whose \(\hbox {n}\times \hbox {n}\) variance and covariance matrix Cov(p) \(\equiv {{\varvec{\Sigma }} }\), which must be symmetric and positive definite. So the variance of profit \(V(\pi ) = {{\varvec{x}}}'{ {\varvec{\Sigma }} }{{\varvec{x}}}\), and the objective function (3) becomes

$$\begin{aligned} v_t = {{\varvec{x}}}_t' E({{\varvec{p}}}_t - c) - \delta {{\varvec{x}}}_t'{{\varvec{\Sigma }} }{{\varvec{x}}}_t \end{aligned}$$
(3')

The first-order condition for \({{\varvec{x}}}_t\) to maximize (\(3'\)) is \(E({{\varvec{p}}}_t ) - {{\varvec{c}}} - {{\varvec{Bx}}}_t - 2 \delta {{\varvec{\Sigma }} }{{\varvec{x}}}_t = \mathbf{0}\). The monopolist may estimate \(E({{\varvec{p}}}_t ) = {{\varvec{p}}}_{t-1} -{{\varvec{B}}}({{\varvec{x}}}_t - {{\varvec{x}}}_{t-1} )\). Since matrix \({{\varvec{B}}} + \delta {{\varvec{\Sigma }} }\) is positive definite, we can solve the optimal output in period \(t, {{\varvec{x}}}_t = 0.5({{\varvec{B}}} + {\delta }{{\varvec{\Sigma }}})^{-1}({{\varvec{p}}}_{t-1} - {{\varvec{c}}} + {{\varvec{Bx}}}_{t-1})\). As \({{\varvec{p}}}_{t-1} ={{\varvec{a}}} - {{\varvec{Bx}}}_{t-1} , {{\varvec{x}}}_t \) must be equal to the true optimal output \({{\varvec{x}}} = 0.5({{\varvec{B}}} + \delta {{\varvec{\Sigma }} })^{-1}({{\varvec{a }}}-{{\varvec{c}}})\). When \(\delta = 0\), the multi-product monopoly output \({{\varvec{x}}} = 0.5{{\varvec{B}}}^{-1}({{\varvec{a }}}-{{\varvec{c}}})\), which is equal to half the socially optimal quantity, as obtained by Amir et al. (2016).

Given this result, we can evaluate the impact of risk aversion on outputs, prices, social welfare and consumer surplus. However, for simplicity, we only present the effect on the sum of social welfare and consumer surplus (see “Appendix 1”).

Proposition 1

In a quantity setting multi-product monopoly, the effect of risk aversion on the sum of social welfare and consumer surplus, \(\frac{\partial SW}{\partial \delta }+\frac{\partial CS}{\partial \delta } = -2V(\pi )\).

Hence the simple result from a single-good monopoly holds in a multi-product monopoly. We will show a similar result in our Cournot oligopoly in Sect. 4.

3.2 Price setting monopoly

Similarly, we consider a case of Bertrand oligopoly with \(n = 1\), i.e. a price setting monopolist. In this case the demand function (2) in period t reduces to \(x_t = (a -p_t )\)/b, and the profit \(\pi _t =x_t (p_t - c)\). As \(V(\pi _t ) = (p_t - c)^{2} \rho ^{2}\), the utility function (3) is equal to \(v_t = (p_t - c) E(x_t ) - (p_t - c)^{2}\delta \rho ^{2}\). Then the first-order condition for \(p_t \) to maximize \(v_t \) is \(E(x_t ) - (p_t - c)\)/\(b - 2(p_t - c) \delta \rho ^{2} = 0\). The best estimate of \(x_t \) is to adjust its previous quantity by a change in its price, i.e. \(E(x_t )=x_{t-1} - (p_t -p_{t-1} )\)/b. Substitute this into the first-order condition, we have \(x_{t-1} - (p_t -p_{t-1} )\)/\(b - (p_t - c)\)/\(b - 2(p_t - c)\delta \rho ^{2} = 0\). Thus, based on the limited information, the monopolist should choose its price as \(p_t =c+\frac{bx_{t-1} +p_{t-1} -c}{2(1+\delta b\rho ^{2})}\). As \(x_{t-1} = (a -p_{t-1} )/b, p_t \) must be equal to the optimal price \(p=c+\frac{a-c}{2(1+\delta b\rho ^{2})}\), which maximizes the utility \(v_t \), even though the monopolist may not observe the value of a.

Again we evaluate the impact of risk aversion on the output, price, social welfare and consumer surplus. The impact on the price is \(\frac{\partial p}{\partial \delta } = -\frac{(a-c)b\rho ^{2}}{2(1+\delta b\rho ^{2})^{2}} < 0\). As the output \( x=\frac{a-p}{b}\), we have \(\frac{\partial x}{\partial \delta } = -\frac{1}{b}\frac{\partial p}{\partial \delta } > 0\). Moreover, as social welfare is (\(a - c)x - 0.5 bx^{2}\), we get \(\frac{\partial SW}{\partial \delta } = (p - c)\frac{\partial x}{\partial \delta }> 0\). As consumer surplus is \(0.5 bx^{2}, \frac{\partial CS}{\partial \delta } = bx\frac{\partial x}{\partial \delta } > 0\). Hence, risk aversion by a price setting monopolist benefits consumers and the society.

We also obtain \(\frac{\partial SW}{\partial \delta }+\frac{\partial CS}{\partial \delta } = (a - c) \frac{\partial x}{\partial \delta } = -\frac{a-c}{b}\frac{\partial p}{\partial \delta }=\frac{(a-c)^{2}\rho ^{2}}{2(1+\delta b\rho ^{2})^{2}}\), which is equal to \(2(p - c)^{2} \rho ^{2} = 2V(\pi )\). So the positive impact of risk aversion on the sum of consumer surplus and social welfare is twice the profit variance, exactly opposite to the quantity-setting monopolist. This result also holds in a multi-product monopoly.

We now extend the single-good monopolist problem to a multi-product monopolist. The total profit is still \(\pi = ({{\varvec{p}}} - {{\varvec{c}}})'{{\varvec{x}}}\). The price setting monopolist faces an uncertain output vector x, whose \(n \times n\) variance and covariance matrix Cov(x) \(\equiv \) \({\varvec{\Omega }}\), which must be symmetric and positive definite. So the profit variance \(V(\pi ) = ({{\varvec{p}}} - {{\varvec{c}}})' {\varvec{\Omega }} ({{\varvec{p}}} - {{\varvec{c}}})\), and the objective function (3) becomes:

$$\begin{aligned} v_t = ({{\varvec{p}}}_t - c)' E({{\varvec{x}}}_t ) - \delta ({{\varvec{p}}}_t - {{\varvec{c}}})'{{\varvec{\Omega }} }({{\varvec{p}}}_t - {{\varvec{c}}}) \end{aligned}$$
(3'')

The first-order condition to maximize (3”) is \( E({{\varvec{x}}}_t ) - {{\varvec{B}}}^{-1}({{\varvec{p}}}_t - {{\varvec{c}}}) - 2 \delta {{\varvec{\Omega }} }({{\varvec{p}}}_t - {{\varvec{c}}}) = \mathbf{0}\). The monopolist may estimate \( E({{\varvec{x}}}_t ) = {{\varvec{x}}}_{t-1} -{{\varvec{B}}}^{-1}({{\varvec{p}}}_t - {{\varvec{p}}}_{t-1} )\). Since matrix \({{\varvec{B}}}^{-1} + \delta {{\varvec{\Omega }}}\) is positive definite, the optimal price \({{\varvec{p}}}_t = {{\varvec{c}}} + 0.5({{\varvec{B}}}^{-1} + \delta {{\varvec{\Omega }} })^{-1}[{{\varvec{x}}}_{t-1} + {{\varvec{B}}}^{-1}({{\varvec{p}}}_{t-1} -{{\varvec{c}}})]\). As \({{\varvec{p}}}_{t-1} ={{\varvec{a}}} - {{\varvec{Bx}}}_{t-1} , {{\varvec{p}}}_t \) must be equal to the true optimal price \({{\varvec{p}}} = {{\varvec{c}}} + 0.5({{\varvec{I}}} + \delta {{\varvec{B}}}{{\varvec{\Omega }} })^{-1}({{\varvec{a }}}-{{\varvec{c}}})\). If \(\delta = 0\), we get \({{\varvec{p}}} = 0.5({{\varvec{a }}}+{{\varvec{c}}})\), i.e. all monopoly prices are independent of each other, a result obtained in Amir et al. (2016). With risk aversion, the price independence breaks down even if all quantities demanded are uncorrelated, i.e. when \({\varvec{\Omega }} \) is diagonal.

Given the optimal prices, we can evaluate the impact of risk aversion on outputs, prices, social welfare and consumer surplus. However, for simplicity, we only present the effect on the sum of social welfare and consumer surplus (see “Appendix 2”).

Proposition 2

In a price setting multi-product monopoly, the effect of risk aversion on the sum of social welfare and consumer surplus is \(\frac{\partial SW}{\partial \delta }+\frac{\partial CS}{\partial \delta } = 2V(\pi )\).

Hence the simple result from a single-good monopoly again holds in a price setting multi-product monopoly. We will show a similar result in Bertrand oligopoly.

The impacts of risk aversion can be expressed in similar functional forms but with opposite signs in quantity and price monopoly settings. If quantity is the firm’s choice variable, risk aversion tends to reduce competiveness. In contrast, if the firm chooses price, risk aversion tends to increase competiveness.

The impact of risk aversion is more complex in oligopoly due to strategic interaction. We will deal with this issue below.

4 Oligopoly

Based on the insights derived in the case of monopoly, we will examine the impact of risk aversion in Cournot and Bertrand oligopolies in this section. The Cournot model will resemble the case of a quantity-setting monopolist, while the Bertrand model follows the case of price setting. The effects of risk aversion will be qualitatively similar to the corresponding monopoly cases, but their magnitudes will be affected by strategic considerations. With limited information, firms cannot choose the equilibrium strategy based on the knowledge of risk aversion and other information. We present a simple and naïve decision rule, similar to that in the monopoly case, under which play converges to the equilibrium gradually. We evaluate the impacts of the risk aversion parameters \(\delta _i\) on outputs, prices, consumer surplus and social welfare. Given the firms’ asymmetry in demand, costs and risk attitude, we cannot obtain clear-cut solutions as in the monopoly case. Nonetheless we will express the impacts of risk aversion via potentially observable variables, rather than unobservable risk aversion. Without loss of generality, we consider the impacts of firm 1’s risk aversion \(\delta _1\), and show that they are closely linked to the corresponding effects of its cost changes.

4.1 Cournot oligopoly

The literature has shown that both monopoly and duopoly markets become less competitive when firms face uncertain prices and choose quantities. We will evaluate the impact of a firm’s risk aversion quantitatively in an asymmetric Cournot oligopoly. We assume that each firm i chooses its output \(x_{it} \) in period t to maximize its mean-variance utility \(x_{it} E(p_{it} -c_i ) - \delta _i \sigma _i^2 x_{it}^2 \), without knowing rivals’ risk aversion as well as their demand and cost conditions. The first-order condition for \(x_{it} \) is

$$\begin{aligned} E(p_{it} ) - c_i - b_{ii} x_{it} - 2\delta _i \sigma _i^2 x_{it} = 0 \quad \hbox {for all } i \end{aligned}$$
(4)

Its optimal output \(x_{it} \) should depend on its price expectation \(E(p_{it} )\). However, unable to anticipate rivals’ decisions, its best price estimate is to adjust its previous price by its own output change, i.e. \(E(p_{it} )=p_{it-1} - b_{ii} (x_{it} -x_{it-1} )\). Substituting this into (4), we have \(p_{it-1} - b_{ii} (x_{it} -x_{it-1} ) -c_i - b_{ii} x_{it} - 2\delta _i \sigma _i^2 x_{it} = 0\). So the optimal output is

$$\begin{aligned} x_{it} = \frac{p_{it-1} -c_i +b_{ii} x_{it-1} }{2(b_{ii} +\delta _i \sigma _i^2 )} \quad \hbox {for all } i \end{aligned}$$
(5)

When every firm follows (5), it is not guaranteed that the output is truly optimal immediately as in the monopoly case. As firms adjust outputs in each period, the market may converge. The equilibrium is defined as a steady state where each firm repeats its decision, i.e. \(x_{it} =x_{it-1} \) and its price expectation is realized, i.e. \(E(p_{it} )=p_{it} \). We denote firm i’s equilibrium output and price by \(x_i \) and \(p_i \). Then (4) becomes:

$$\begin{aligned} (b_{ii}+2\delta _i \sigma _i^2 )x_i =a_i -\sum \nolimits _{j=1}^n {b_{ij} x_j } - c_i \quad \hbox {for all } i \end{aligned}$$
(6)

In fact Eq. (6) is identical to the Cournot-Nash equilibrium condition with complete information. So our steady state coincides with the Nash equilibrium, but is obtained through quantity adjustments with realistic limited information, not by rational anticipation of rivals’ actions. We can write (6) as \({{\varvec{Hx}}} = {{\varvec{a}}} - {{\varvec{Bx}}} - {{\varvec{c}}}\), where H is an \(n \times n\) diagonal matrix whose i-th diagonal element \(h_{ii} =b_{ii} +2\delta _i \sigma _i^2 \). As H + B is positive definite and its inverse exists, we can solve the Cournot equilibrium output vector as:

$$\begin{aligned} {{\varvec{x}}} = ({{\varvec{H}}} + {{\varvec{B}}})^{-1}({{\varvec{a}}} - {{\varvec{c}}}) \end{aligned}$$
(7)

Now we examine how \(\delta _1 \) affects the equilibrium outputs and prices. We try to express these effects via observable variables, rather than unobservable risk aversion. When \(\delta _1 \) changes, firm 1 will first adjust \(x_1 \) according to (5). This will affect other firms’ prices and cause their responses. A new equilibrium will be reached through this process of output adjustments. We examine how the final outcome determined by (7) responds to the change in \(\delta _1 \). In an asymmetric oligopoly, the responses \(\frac{\partial x_i }{\partial \delta _1 }\) and \(\frac{\partial p_i }{\partial \delta _1 }\) are rather complex. Nonetheless we can express them via potentially observable variables, such as firm i’s output and price responses to firm 1’s cost \(c_1 \), \(\frac{\partial x_i }{\partial c_1 }\) and \(\frac{\partial p_i }{\partial c_1 }\).

Proposition 3

In a Cournot oligopoly the effects of firm 1’s risk aversion on each firm’s output and price are:

$$\begin{aligned} \frac{\partial x_i }{\partial \delta _1 }=2 \frac{V(\pi _1 )}{x_1 } \quad \frac{\partial x_i }{\partial c_1 }, \qquad \frac{\partial p_i }{\partial \delta _1 } = 2 \frac{V(\pi _1 )}{x_1 } \frac{\partial p_i }{\partial c_1 }. \end{aligned}$$

Proof

See “Appendix 3”. \(\square \)

So the impact of \(\delta _1\) on every firm’s output and price is proportional to the output and price responses to firm 1’s cost change, and its profit variance per output unit. These are observable variables and can potentially be estimated with data, unlike the unobservable risk aversion parameter. Using Eq. (7), we can see that \(-\frac{\partial x_i }{\partial c_1 }\) is equal to the i-th element of the first row in \(({{\varvec{H}}} + {{\varvec{B}}})^{-1}\). From (6) we see \(p_i =c_i +h_{ii} x_i \). So we have \(\frac{\partial p_1 }{\partial c_1 } = 1 +h_{11} \frac{\partial x_1 }{\partial c_1 }\) and \(\frac{\partial p_i }{\partial c_1 }=h_{ii} \frac{\partial x_i }{\partial c_1 }\) for \(i \ne 1\). Moreover, from (7) we can determine the signs of \(\frac{\partial x_1 }{\partial c_1 }\) and \(\frac{\partial p_1 }{\partial c_1 }\). Since matrix \(({{\varvec{H}}} + {{\varvec{B}}})^{-1}\) is positive definite, its diagonal elements are positive, so we have \(\frac{\partial x_1 }{\partial c_1 }< 0\). It can also be shown that we always have \(\frac{\partial p_1 }{\partial c_1 } > 0\). We cannot determine the sign of \(\frac{\partial x_i }{\partial c_1 }\) for \(i \ne 1\) in general, but if goods are complements, we have \(\frac{\partial x_i }{\partial c_1 }< 0\).

Given Proposition 3, we evaluate the impact of \(\delta _1 \) on consumer surplus (CS) and social welfare (SW). The latter is the sum of consumer surplus and total profit of all firms, i.e. \(SW = u - {{\varvec{c}}}'{{\varvec{x}}} - x_0 = ({{\varvec{a}}} - {{\varvec{c}}})'{{\varvec{x}}} - 0.5{{\varvec{x}}}'{{\varvec{Bx}}}\). Consumer surplus is \(u - {{\varvec{p}}}'{{\varvec{x}}} - x_0\). As \({{\varvec{p}}} = {{\varvec{a}}} - {{\varvec{Bx}}}\), we have CS = 0.5xBx. Although both are complex functions in asymmetric Cournot oligopoly, we can again express the welfare effects of risk aversion via observable variables. Similar to the impact on outputs and prices, the welfare effects are proportional to \(\frac{V(\pi _1 )}{x_1 }\), and also depend on the effect of firm 1’s cost on the total profit, i.e. \(\frac{\partial \pi }{\partial c_1 }\).

Proposition 4

In a Cournot oligopoly the effects of firm 1’s risk aversion on social welfare and consumer surplus are:

$$\begin{aligned} \frac{\partial SW}{\partial \delta _1 }= \frac{V(\pi _1 )}{x_1 } \frac{\partial \pi }{\partial c_1 }, \qquad \frac{\partial CS}{\partial \delta _1 }= -V(\pi _{1})\left( 2 + \frac{1}{x_1 }\frac{\partial \pi }{\partial c_1 }\right) . \end{aligned}$$

Proof

See “Appendix 4”. \(\square \)

If we know how firm 1’s cost affects total profit, we can estimate the welfare effect of \(\delta _1\). When \(c_1 \) rises, the direct impact on \(\pi \) is \(- x_1\), only affecting firm 1. Then firm 1 will adjust its output according to (5), and other firms will follow. Usually the total profit falls when \(c_1\) rises, and the welfare effect is negative. Consumers are usually worse off since it is likely that \(\frac{\partial \pi }{\partial c_1 }> -2x_1 \). Proposition 4 also implies that \(\frac{\partial \pi }{\partial \delta _1 }=\frac{\partial SW}{\partial \delta _1 } - \frac{\partial CS}{\partial \delta _1 } = 2V(\pi _{1})(1 + \frac{1}{x_1 }\frac{\partial \pi }{\partial c_1 })\), which is negative if and only if \(\frac{\partial \pi }{\partial c_1 }< -x_1 \). Furthermore we can find the impact of \(\delta _1 \) on the sum of social welfare and consumer surplus. Adding the effects on social welfare and consumer surplus together we get:

Corollary 1

In a Cournot oligopoly the effect of firm 1’s risk aversion on the sum of social welfare and consumer surplus is: \(\frac{\partial SW}{\partial \delta _1 }+\frac{\partial CS}{\partial \delta _1 } = -2V(\pi _1 )\).

Similar to the quantity setting monopoly case, risk aversion always decreases the sum of social welfare and consumer surplus, by twice the profit variance. This result indicates a lower competitiveness of the oligopoly market.Footnote 5 Both social welfare and consumer surplus are widely used in antitrust and competition policies, as well as in broader contexts. Equivalently, as the sum is equal to \(({{\varvec{a}}} - {{\varvec{c}}})'{{\varvec{x}}}\), we may view it as a measure of total output, weighted by vector \({{\varvec{a}}} -{{\varvec{c}}}\). In this sense, risk aversion always has a negative and precise effect on competitiveness in an asymmetric Cournot oligopoly.

4.2 Bertrand oligopoly

The literature has shown that both monopoly and duopoly markets become more competitive when firms face uncertain demands and choose prices. We will quantitatively evaluate the impact of a firm’s risk aversion in an asymmetric Bertrand oligopoly. Given an uncertain quantity demanded, a Bertrand firm’s mean-variance utility function in period t is equal to (\(p_{it} -c_i )E(x_{it} ) - \delta _i \rho _i^2 (p_{it} -c_i )^{2}\). When a firm chooses its price \(p_{it} \) to maximize this utility, the first-order condition for the optimal price is:

$$\begin{aligned} E(x_{it} ) - \beta _{ii} (p_{it} -c_i ) -2\delta _i \rho _i^2 (p_i -c_i ) = 0 \quad \hbox {for all } i \end{aligned}$$
(8)

Similar to the Cournot case, we assume each firm cannot anticipate other firms’ decisions and does not know its own demand function except for the slope. Each firm can only estimate its quantity demanded \(x_{it} \) based on the previous quantity \(x_{it-1} \) and its own price change from the last period, i.e. \(E(x_{it} )=x_{it-1} - \beta _{ii} (p_{it} -p_{it-1} )\). Substituting this into the first-order condition (8), we can solve for the optimal naïve price strategyFootnote 6

$$\begin{aligned} p_{it} = c_i + \frac{x_{it-1} +\beta _{ii} (p_{it-1} -c_i )}{2(\beta _{ii} +\delta _\mathrm{i} \rho _i^2 )} \quad \hbox {for all } i \end{aligned}$$
(9)

As in the Cournot case, the equilibrium is defined as a steady state where each firm repeats its price, i.e. \(p_{it} =p_{it-1} \) and its quantity expectation is realized, i.e. \(E(x_{it} )=x_{it} \). We denote the equilibrium price and output by \(p_i \) and \(x_i \). So (8) becomes:

$$\begin{aligned} \left( \beta _{ii} +2\delta _\mathrm{i} \rho _i^2 \right) (p_i -c_i )=x_i \quad \hbox { for all } i \end{aligned}$$
(10)

Equation (10) is again identical to the Bertrand-Nash equilibrium condition with complete information. Our steady state coincides with the Bertrand equilibrium but is obtained through price adjustments with limited information, not by rational anticipation of rivals’ actions. We can write (10) as \({{\varvec{p}}} - {{\varvec{c}}} = {{\varvec{Gx}}}\), where G is an \(n\times n\) diagonal matrix whose i-th diagonal element \(g_{ii} =\frac{1}{\beta _{ii} +2\delta _i \rho _i^2 }\). As \({{\varvec{p}}} = {{\varvec{a }}}- {{\varvec{Bx}}}\), we have \({{\varvec{Gx}}} = {{\varvec{a}}} - {{\varvec{Bx}}} - {{\varvec{c}}}\). As G + B is positive definite, the Bertrand equilibrium price can be solved as

$$\begin{aligned} {{\varvec{x}}} = ({{\varvec{G}}} + {{\varvec{B}}})^{-1}({{\varvec{a}}} - {{\varvec{c}}}) \end{aligned}$$
(11)

When \(\delta _1 \) changes, firm 1 will first adjust \(p_1 \) according to (9). This will cause other firms’ responses and a new equilibrium will be reached through the adjustment process. Given (11) we can evaluate the impact of \(\delta _1 \) on outputs and prices. Equation (11) has the same form as (7) except for G replacing H. Similar to the Cournot case, we can express these impacts via observable variables, such as output and price responses to a change in \(c_1 \), i.e. \(\frac{\partial x_i }{\partial c_1 }, \frac{\partial p_i }{\partial c_1 }\) and \(\frac{V(\pi _1 )}{x_1 }\). The only major difference between Cournot and Bertrand oligopolies is the opposite signs (see “Appendix 5”).

Proposition 5

In a Bertrand oligopoly the effects of firm 1’s risk aversion on each firm’s output and price are respectively

$$\begin{aligned} \frac{\partial x_i }{\partial \delta _1 } =-2 \frac{V(\pi _1 )}{x_1 } \frac{\partial x_i }{\partial c_1 }, \qquad \frac{\partial p_i }{\partial \delta _1 }=-2 \frac{V(\pi _1 )}{x_1 } \frac{\partial p_i }{\partial c_1 }. \end{aligned}$$

Here we obtain almost opposite results to the Cournot case. However the magnitude of \(\frac{\partial x_i }{\partial c_1 }\) differs from that in Cournot oligopoly. From (11) we see that \(-\frac{\partial x_i }{\partial c_1 }\) is equal to the i-th element of the first row in \(({{\varvec{G}}} + {{\varvec{B}}})^{-1}\). It follows from (10) that \(p_i =c_i +g_{ii} x_i \). So we get \(\frac{\partial p_1 }{\partial c_1 } = 1 +g_{11} \frac{\partial x_1 }{\partial c_1 }\) and \(\frac{\partial p_i }{\partial c_1 }=g_{ii} \frac{\partial x_i }{\partial c_1 }\) for \(i \ne 1\). Moreover we always have \(\frac{\partial x_i }{\partial c_1 } < 0\) as matrix G + B is positive definite. Likewise we have \(\frac{\partial p_1 }{\partial c_1 } > 0\). If all goods are substitutes, we can show that \(\frac{\partial p_i }{\partial c_1 }> 0\). In a symmetric case, \(\frac{\partial x_i }{\partial c_1 }\) and \(\frac{\partial p_i }{\partial c_1 }\) must have the same signs in both Cournot and Bertrand cases despite their difference in magnitude. This implies opposite signs for \(\frac{\partial x_i }{\partial \delta _1 }\) and \(\frac{\partial p_i }{\partial \delta _1 }\) under quantity and price competition. This contrast between Cournot and Bertrand cases extends the findings in the earlier literature.

Given Proposition 5, the impacts of a firm’s risk aversion on social welfare and consumer surplus in Bertrand oligopoly are also similar to those in Cournot oligopoly. The proof is essentially identical to the Cournot case except for replacing matrix H by G, and Eq. (7) by (11). The only difference is the opposite signs, obtained in Proposition 6, in comparison to those in Proposition 4.

Proposition 6

In a Bertrand oligopoly, the effects of firm 1’s risk aversion on social welfare and consumer surplus are respectively

$$\begin{aligned} \frac{\partial SW}{\partial \delta _1 } =- \frac{V(\pi _1 )}{x_1 } \frac{\partial \pi }{\partial c_1 }, \qquad \frac{\partial CS}{\partial \delta _1 }= V( \pi _{1})\left( 2 + \frac{1}{x_1 }\frac{\partial \pi }{\partial c_1}\right) . \end{aligned}$$

Similar to the Cournot case, when \(c_1 \) changes, the direct impact on \(\pi \) is \(- x_1 \), only affecting firm 1. Then firm 1 will adjust its price according to (9), and other firms will follow. The welfare effect is likely to be positive since the total profit usually falls with \(c_1 \). Consumers are likely to be better off as \(\frac{\partial \pi }{\partial c_1 }> -2x_1\) usually. From Proposition 6 we also obtain \(\frac{\partial \pi }{\partial \delta _1 }= -2V(\pi _1 )(1 + \frac{1}{x_1 }\frac{\partial \pi }{\partial c_1 })\), which is negative if and only if \(\frac{\partial \pi }{\partial c_1 }> -x_1 \). A similar effect on the sum of consumer surplus and social welfare in the Cournot case also applies.

Corollary 2

In a Bertrand oligopoly the effect of firm 1’s risk aversion on the sum of social welfare and consumer surplus is: \(\frac{\partial SW}{\partial \delta _1 }+\frac{\partial CS}{\partial \delta _1 } = 2V(\pi _1 )\).

Opposite to the Cournot case and similar to the price setting monopoly, risk aversion tends to make the market more competitive, and always raises the sum of consumer surplus and social welfare. Here we see a strong contrast between asymmetric Cournot and Bertrand oligopolies, as the literature found in symmetric cases. Furthermore, we may consider the risk factor \(\delta _1 V(\pi _1 )\) denoted by \(r_1\). A change in \(r_1 \) is equal to a change in \(\delta _1 \) multiplied by \(V(\pi _1 )\). Then Corollaries 1 and 2 can be written as \(\frac{\partial SW}{\partial r_1 }+\frac{\partial CS}{\partial r_1 } = -2\) and 2 in Cournot and Bertrand oligopolies respectively.

At this stage it is appropriate to compare and distinguish the differences due to market structure (oligopoly and monopoly) and those due to quantity setting versus price setting. Since the quantity (price) setting monopoly is a special case of our Cournot (Bertrand) oligopoly, so is the result. The impact of risk aversion is qualitatively different when firms choose quantities or prices, as shown by the opposite signs. While these opposite impacts in the quantity and price setting monopolies are carried over to the more complicated Cournot and Bertrand oligopolies, the similar expressions such as \(\frac{\partial x_i }{\partial c_1 }\) and \(\frac{\partial p_i }{\partial c_1 }\) have different values due to strategic interaction in oligopolies. They are also different in Cournot and Bertrand competition due to different strategic interactions.

In spite of the different magnitudes of the impacts of risk aversion, it is surprising that we obtain almost identical expressions for these impacts. This fact allows us to design a relatively simple tax policy to reduce or eliminate the undesirable effects of risk aversion. Next we show how tax policy may counterbalance the effect of risk aversion.

5 Countervailing taxes

In the previous sections we focus on the impact of risk aversion on market competitiveness. On the other hand risk aversion affects firms’ bankruptcy risk due to their behavioral changes as mentioned in the introduction. In Cournot oligopoly, these two effects work against each other. More risk aversion on the part of firms makes the market less competitive but less risky; while less risk aversion makes the market more competitive but riskier. In Bertrand oligopoly the two effects move together. More risk aversion increases the competiveness and reduces the risk, while less risk aversion would reduce competitiveness and also raise the risk. Hence a tax policy may be needed to correct undesirable effects of risk aversion in both markets. In this section we will use our earlier results to obtain these countervailing taxes in Cournot and Bertrand oligopolies, which also applies to the cases of a quantity or price setting monopoly.

Given previous results, we see that the impact of a firm’s risk aversion can be expressed as a change in its cost. We assume the current cost \(c_1 \) includes a unit tax. Then a cost change can be caused by a tax change. In Cournot oligopoly, an increase in \(\delta _1 \) is equivalent to a certain increase in \(c_1 \). This cost change can be offset by the same amount of tax reduction on firm 1’s product. Hence, the impact of risk aversion can be offset by an equivalent tax change. This simple relation can be explained more accurately by our equilibrium condition (6) for \(i = 1\). With \(\varDelta \delta _1 > 0\), the left hand side of (6) rises by \(2 \sigma _1^2 x_1 \varDelta \delta _1 \). If we reduce the tax (hence lower \(c_1\)) by \(2\frac{V(\pi _1 )}{x_1 } \varDelta \delta _1 \) on the right hand side, (6) remains valid and the equilibrium will not change. Hence a tax reduction of \(\varDelta t_1 = -2\frac{V(\pi _1 )}{x_1 } \varDelta \delta _1 \) can exactly cancel the change of risk aversion \(\varDelta \delta _1 > 0\).

In Bertrand oligopoly, the impact of a decrease in \(\delta _1 \) is equivalent to a certain rise in \(c_1 \). To eliminate the impact of \(\varDelta \delta _1 < 0\), we should again lower the unit tax. This can be seen in our equilibrium condition (10) for \(i = 1\). With \(\varDelta \delta _1 < 0\), the left hand side of (10) falls by \(2\rho _1^2 (p_1 - c_1 ) \varDelta \delta _1\). If we lower \(c_1 \) by a tax reduction of \(\varDelta t_1 \), the left hand side will rise by \(-(\beta _{11} +2\delta _{1} \rho _1^2 )\varDelta t_1 \). When (\(\beta _{11} +2\delta _{1} \rho _1^2 ) \varDelta t_1 = 2\rho _1^2 (p_1 - c_1 ) \varDelta \delta _1 \), these two effects will cancel each other out, and (10) will remain valid, so the equilibrium will not change. Using (10) we get \(\varDelta t_1 = 2\frac{\rho _1^2 (p_1 -c_1 )^{2}}{x_1 } \varDelta \delta _1 = 2\frac{V(\pi _1 )}{x_1 } \varDelta \delta _1\). This is the countervailing tax reduction to \(\varDelta \delta _1 < 0\) in Bertrand oligopoly.

Proposition 7

To eliminate the impact of \(\varDelta \delta _1 > (<) 0\) in Cournot (Bertrand) oligopoly, we should reduce unit tax on firm 1’s product by \(2\frac{V(\pi _1 )}{x_1 } \varDelta \delta _1\).

As we have shown, the countervailing tax for firm 1’s risk aversion cancels out its incentive distortion, without direct impacts on other firms. If other firms’ risk aversion also changes, the only thing we need to do is to adjust taxes on their products. This simple tax rule is independent of how products are related, i.e., whether they are substitutes or complements. It is thus feasible to reduce or eliminate the undesirable impacts of risk aversion even in complicated Cournot and Bertrand markets.

6 Concluding remarks

In this paper we quantitatively evaluate the impact of a firm’s risk aversion on outputs, prices, consumer surplus and social welfare. We can quantitatively estimate these effects based on observable variables, excluding unobservable risk aversion. In particular, these impacts are closely linked to the effects of a firm’s cost change. Thus suitable tax policy may offset these effects by changing firms’ costs. We suggest countervailing unit taxes to eliminate the undesirable effects of risk aversion.

Hopefully these findings can enhance our understanding of the impact of risk aversion, especially the distinction between Cournot and Bertrand markets. For instance, one can argue that an inter-bank loan market is close to a Cournot oligopoly, as banks offer homogeneous goods and face severe competition. Consequently they can hardly choose their interest rates, but only choose quantities of their loans. In this case an increase of banks’ risk aversion will reduce the amount of loans offered and push the interest rate up. On the other hand, competition among supermarkets may constitute the opposite case, where sellers choose prices and consumers decide how much to buy, as in a Bertrand oligopoly. Less risk aversion will raise prices, reduce market competiveness and also raise the bankruptcy risk. In these cases we may need policy intervention to eliminate undesirable impacts and maintain a balance between market efficiency and stability. Our findings may also provide support for the Tobin tax. For instance, when financial managers become less risk averse, loan quantities tend to increase and default risk rises. If the government raises a Tobin tax as the countervailing measure, over-speculation may be prevented.

While the advantage of this paper is to allow arbitrary product relations and any number of firms, its lack of generality is to restrict demand and cost functions to be linear and to postulate firms’ utility functions to be of the mean-variance type. These assumptions allow us to solve the equilibrium prices and outputs explicitly and thereby derive precise quantitative insights. When firms’ utility functions are more complex, or demand and cost functions are nonlinear, closed-form solutions are generally not obtainable. If these functions are relatively smooth, our linear models can serve as approximations, and the results presented here may end up close to the true optimal solutions. But this may not apply to highly nonlinear functions. Further research may reveal the extent to which the conclusions derived here can be extended to these cases.