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Participation in global value chains (GVCs) and markups: firm evidence from six European countries

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Abstract

We examine the relationship between firms’ participation in global value chains (GVCs) and price markups. Utilizing data from 14,316 firms across six European nations sourced from AMADEUS data linked to the EFIGE project, we observe significant diversity among countries and industries regarding firm-specific, time-varying markups. After mitigating sample selection bias through coarsened exact matching (CEM), we discover that firms involved in exporting produced-to-order goods and importing service and material inputs have a markup premium 3 and 4% higher than non-trading firms. Our findings remain robust to alternative definitions of GVC participation, different data matching techniques (propensity score matching), and different markup estimates. These results contribute to the limited but increasingly crucial literature on markup disparities, offering valuable insights for crafting industrial policies.

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Notes

  1. Adversely, the higher degree of competition in foreign markets may affect the pricing strategy of exporters, making them lower their difference between marginal cost and final price (Hornok and Muraközy 2019).

  2. We also refer to Epifani and Gancia (2011) for a theoretical framework on how openness to trade affects markup distribution and induces welfare losses.

  3. As EFIGE does not distinguish between exports of intermediate and final goods, we use the information on produced-to-order goods to classify as supplier exporters, firms whose turnover is mainly determined by producing to order for other firms located abroad (Cainelli et al. 2018).

  4. See De Loecker and Scott (2016) for a comparison of markup results between demand and production estimation approaches.

  5. Cost minimizing behavior implies that firms equalize the output elasticity of input J, \({\theta }_{it}^{J}\), to \(\frac{1}{{MC}_{it}}\frac{{P}_{it}^{J}{X}_{it}^{J}}{{P}_{it}{Y}_{it}}\), where MC is marginal cost and the second ratio indicates the revenue share of variable input J.

  6. van Heuvelen et al. (2021) argue that the assumption that labor is flexible is unlikely to hold in dual labor markets such as the Netherlands. In their setup, they use temporary contract workers as the flexible input while permanent workers are considered quasi-fixed. Unfortunately, we lack data on fixed and temporary workers and their wages to implement their method. In our data, Spain is also characterized by a dual labor market. Therefore, as a robustness check, we will exclude Spain from the sample as a robustness test.

  7. As discussed in Ackerberg et al. (2015), it is difficult to identify the coefficients of labor and material separately in a gross output production function, as the two variables are often correlated.

  8. Unfortunately, we have no information on how a firm’s markup varies across products and markets, as we do not have cost and sales data at the firm–product–market level.

  9. We use the prodest Stata command developed by Rovigatti and Mollisi (2018).

  10. Ackerberg et al. (2015) highlight that if labor is chosen before production takes place, the coefficient on labor cannot be identified. Apart from avoiding the functional dependence problem in the first stage, the joint estimation approach in Wooldridge (2009) is also more efficient than two-step control function approaches.

  11. In the vector z, we include country dummies.

  12. The standard semi-parametric estimators use a two-step estimation procedure to obtain estimates of input elasticities (Olley and Pakes,1996; Levinsohn and Petrin 2003, Ackerberg et al. 2015). Wooldridge’s method uses a system estimation instead. Still, it takes into account the Ackerberg et al. (2015) critique, that if labor is partly hired before productivity is known, the coefficient on labor will not be correctly identified in the first step of the estimation.

  13. Including the outliers leads to similar findings on aggregate markup trends (results available upon request).

  14. Notice that only data on markups and TFP since 2008 will be used for the main analysis.

  15. Recent studies employing the CEM procedure to construct matched samples include Teruel et al. (2022), Wen and Zhao (2021), among others.

  16. The reference category depends on whether non-GVC exporters are included. In that case, the reference category includes non-traders and importers of final goods.

  17. Results from the first-stage regression are not reported but are available upon request.

  18. Although not reported here, we find that more productive, larger, and younger firms have higher markups. A markup premium is also associated with firms in concentrated industries and firms that make decisions centrally.

  19. The EFIGE survey asks firms whether they have passed a quality certification (e.g., ISO9000) test for their products or processes We use this information to create a more precise definition of a GVC firm.

  20. We use the Stata routine “psmatch2” provided by Leuven and Sianesi (2003) to perform PSM.

  21. The mean (s.d) estimated output elasticities across all sectors for labor and capital are 0.812 (0.067) and 0.173 (0.042) with the ACF method. The mean (s.d.) output elasticities with the Wooldridge method are slightly smaller, 0.626 (0.060) and 0.097 (0.042).

  22. We had difficulties in identifying output elasticities with the translog specification using the Wooldridge (2009) approach.

  23. Gandhi et al. (2020) show that the characteristics of interest (including markups and productivity) from a value-added production function differ from those from a gross output production function. Since we have difficulties in accurately determining the input coefficients in the gross output setup, especially the coefficient for intermediate inputs, we only consider these alternative estimates of markups in the robustness analysis.

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Funding

Dolores Añon Higón would like to acknowledge financial support from Grant PID2021-124266OB-I00 funded by MCIN/AEI/10.13039/501100011033 and by “ERDF A way of making Europe” and from Grant TED2021-130232B-I00 funded by MCIN/AEI/10.13039/501100011033 and by the “European Union NextGenerationEU/PRTR”.

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Appendix

Appendix

1.1 A. Alternative estimations of the production function

The paper uses four approaches to estimate output elasticities and obtain markup estimates. The baseline approach is a Cobb–Douglas value-added production function following Wooldridge (2009), as described in Section 2.3. Alternatively, we estimate a value-added production function using the Ackerberg et al. (2015) method (ACF, henceforth). Third, we estimate a gross-output Cobb–Douglas production function using Wooldridge (2009). Fourth, we estimate a value-added translog production function.

1.1.1 A1. The ACF method

The main argument of the ACF method is that the labor coefficient in Eq. (4) cannot be identified in the Olley and Pakes (1996) and Levinsohn and Petrin (2003) methods. Ackerberg et al. (2015) propose a two-stage method, by which equation in the main text can be written as

$${y}_{it}= {{\beta }_{l}l}_{it}+{{\beta }_{k}k}_{it}+{h}_{t}\left({k}_{it}, {m}_{it}{,z}_{it}\right)+{\varepsilon }_{it}=\varphi ({l}_{it}, {k}_{it}, {m}_{it}{,z}_{it})+{\varepsilon }_{it}$$
(a.1)

Equation (a.1) is estimated via ordinary least squares and is used to separate the expected output \({\widehat{\varphi }}_{it}\) from the residuals. Additionally, assuming the same Markov process for productivity as described by equation (5) and considering that \({\omega }_{it}={h}_{t}\left({k}_{it}, {{l}_{it}, m}_{it}{,z}_{it}\right)\) and \({\varphi }_{t}\left({k}_{it}, {{l}_{it}, m}_{it}{,z}_{it}\right)\), we can project \({\omega }_{it}\) on its lag such to get the second equation to estimate.

$${\widehat{\varphi }}_{it}-{{\beta }_{l}l}_{it}-{{\beta }_{k}k}_{it}={{\rho ({\widehat{\varphi }}_{it-1}-\beta }_{l}l}_{it-1}+{{\beta }_{k}k}_{it-1})+{\xi }_{it}$$
(a.2)

In short, in the ACF method, all the coefficients are estimated in the second stage using valid moment conditions and where \({\widehat{\varphi }}_{it-1}\) is replaced by its estimate from the first stage. Once, the estimated \({\beta }_{l}\) is retrieved,Footnote 21 the markup is then estimated as described in Section 3.2.

Table A.1 ACF vs. Wooldridge markups

Table A.1 compares markups of the ACF and the baseline Wooldridge method. Average and medium markup estimates using the ACF method are relatively larger, as well as more skewed. Comparing the ACF with the Wooldridge markup estimates, the latter are more in line with previous findings. Nevertheless, our main findings are robust to using the ACF markups (see Table A.1).

1.1.2 A2. The gross output production function

As in De Loecker et al. (2020), we assume for robustness the following gross-output production function:

$${q}_{it}={{\beta }_{l}l}_{it}+{{\beta }_{k}k}_{it}{+{{\beta }_{m}m}_{it}+\omega }_{it}+{\varepsilon }_{it}$$
(a.3)

where \({q}_{it}\) is the logarithm of gross output and \({m}_{it}\) is the logarithm of intermediate input in Wooldridge setup; the output elasticity with respect to labor equals to \({\widehat{\theta }}_{it}^{l}=\frac{\partial {q}_{it}}{\partial {l}_{it}}={\widehat{\beta }}_{l}\), which is obtained using the Wooldrige (2009) method. The markup is obtained as \({\widehat{\mu }}_{it}=\frac{{\widehat{\beta }}_{l}}{{S}_{it}^{l}}{\text{exp}}(-{\widehat{\varepsilon }}_{it})\), where \({\widehat{\varepsilon }}_{it}\) is the estimated residual from the first stage regression and \({s}_{it}^{l}\) is the labor expenditure share over gross output, which is observed in the data.

1.1.3 A3. The translog production function

Finally, an estimation of a translog value-added specification is added for robustness since it allows for a firm-specific output elasticity. Equation (2) of the main text is then replaced by

$${y}_{it}={{\beta }_{l}l}_{it}+{{\beta }_{k}k}_{it}+{{\beta }_{ll}l}_{it}^{2}+{{\beta }_{kk}k}_{it}^{2}+{{{\beta }_{lk}{l}_{it}k}_{it}+\omega }_{it}+{\varepsilon }_{it}$$
(a.4)

This equation is estimated using the ACF method,Footnote 22 as described above. In this setup, the output elasticity with respect to labor equals to \({\widehat{\theta }}_{it}^{l}=\frac{\partial ln{Y}_{it}}{\partial {lnL}_{it}}=\widehat{{\beta }_{l}}+{{\widehat{\beta }}_{lk}k}_{it}+{{2\widehat{\beta }}_{ll}l}_{it}\).

Figure A.1 shows the distribution of markups for different setups. Markups below unit, meaning that prices are below marginal costs, make economic sense in the short term. The baseline markups, which are derived from a value-added Cobb–Douglas production function using the Wooldridge (2009) method, have a relatively narrow distribution, with most markups falling within a possible range of values (WRDG_CDVA). In the Cobb–Douglas gross output specification (WRDG_CDGO), the range of markup values is wider, and markups below one are more common, as are very high markups.Footnote 23 Markup estimates from a value-added Cobb–Douglas production function using the ACF method (ACF_CDVA and ACF_TRVA) sow larger markups than in the other setups. Despite these differences, our main findings are robust to using markups from different setups.

Fig. A.1
figure 4

Density graphs of markups. WRDG_CDVA stands for markups estimated from a value-added Cobb–Douglas production function using the Wooldridge (2009) method. ACF_CDVA stands for markups estimated from a value-added Cobb–Douglas production function using the Ackerberg et al. (2015) method. WRDG_CDGO stands for markups estimated from a gross-output Cobb–Douglas production function using the Wooldridge (2009) method. ACF_TRVA is for markups estimated from a value-added translog production function using the Ackerberg et al. (2015) method.

Table A.2 Summary statistics of variables for the production function

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Añón Higón, D., Bournakis, I. Participation in global value chains (GVCs) and markups: firm evidence from six European countries. Int Econ Econ Policy 21, 515–539 (2024). https://doi.org/10.1007/s10368-024-00608-w

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