Skip to main content
Log in

Symbiosis or assimilation: critical reflections on the ontological self at the precipice of Total Data

  • Original Article
  • Published:
AI & SOCIETY Aims and scope Submit manuscript

Abstract

Contemporary data practices are inducing a convergent saturation point (conceptually referred to as Total Data) wherein every human action, reaction, interaction, transaction, thought or desire is quantified, reified, recorded and used. Physical or virtual, all is recorded, known or unknown, seen or unseen, until data permeates every facet of our shared human existence. The implications of this eventuality are potentially so far reaching that the very notion or concept of who we are might be fundamentally altered, resulting in new ontologies of the self in a world of Total Data. This polemic paper reflects on the implications that Total Data has for the ontological self in a range of individual and shared contexts, and considers the potential it has to ultimately be symbiotic or assimilatory. It suggests that the current trajectory for Total Data is more assimilatory than symbiotic, demonstrating more potential to collectively monitor and control people than to emancipate and empower them. In response, it calls for an authentic debate and reassessment of current data practices, and for an urgent reprioritisation of core and enduring human-centred values and symbiosis in technological systems development to emancipate and empower people living in a Total Data world.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1

Similar content being viewed by others

References

  • Acquisti A (2004) Privacy in electronic commerce and the economics of immediate gratification. In: 5th ACM conference on electronic commerce, New York, pp 21–29

  • Acquisti A, Brandimarte L, Loewenstein G (2015) Privacy and human behavior in the age of information. Science 347:509–514

    Article  Google Scholar 

  • Alge BJ, Hansen SD (2014) Workplace monitoring and surveillance research since “1984”: a review and agenda. In: Coovert MD, Lori FT (eds) The psychology of workplace technology. Routledge, New York, pp 209–237

    Google Scholar 

  • Alonso JM, Clifton J, Díaz-Fuentes D (2015) Did new public management matter? An empirical analysis of the outsourcing and decentralization effects on public sector size. Public Manag Rev 17:643–660

    Article  Google Scholar 

  • Altman I (1976) Privacy: a conceptual analysis. Environ Behav 8:7–29

    Article  Google Scholar 

  • Ambrose ML (2012) It’s about time: privacy, information life cycles, and the right to be forgotten. Stanf Technol Law Rev 16:369

    Google Scholar 

  • Ausloos J (2012) The ‘right to be forgotten’—worth remembering? Comput Law Secur Rev 28:143–152

    Article  Google Scholar 

  • Ball K (2017) All consuming surveillance: surveillance as marketplace icon. Consum Mark Cult 20:95–100

    Article  Google Scholar 

  • Bauer MA, Wilkie JE, Kim JK, Bodenhausen GV (2012) Cuing consumerism situational materialism undermines personal and social well-being. Psychol Sci 23:517–523

    Article  Google Scholar 

  • Bauman Z, Lyon D (2013) Liquid surveillance: a conversation. Wiley, New York

    Google Scholar 

  • Blanchette J-F, Johnson DG (2002) Data retention and the panoptic society: the social benefits of forgetfulness. Inf Soc 18:33–45

    Article  Google Scholar 

  • Brandt D, Cernetic J (1998) Human-centred approaches to control and information technology: European experiences. AI Soc 12:2–20

    Article  Google Scholar 

  • Bullingham L, Vasconcelos AC (2013) ‘The presentation of self in the online world’: Goffman and the study of online identities. J Inf Sci 39:101–112

    Article  Google Scholar 

  • Burgoon J (1982) Privacy and communication. Commun Yearb 6:206–249

    Google Scholar 

  • Carew PJ, Stapleton L (2005a) Towards a privacy framework for information systems development. In: Vaselicas O, Wojtowski W, Wojtowski G (eds) Information systems development: advances in theory, practice and education. Kluwer Academic Press, Boston, pp 77–88

    Chapter  Google Scholar 

  • Carew PJ, Stapleton L (2005a) Privacy, patients and healthcare workers: a critical analysis of large scale, integrated manufacturing information systems reapplied in health. In: 16th IFAC World Congress, Prague

  • Carew PJ, Stapleton L (2014) Towards empathy: a human-centred analysis of rationality, ethics and praxis in systems development. AI Soc 29:149–166

    Article  Google Scholar 

  • Carew PJ, Stapleton L, Byrne GJ (2008) Implications of an ethic of privacy for human-centred systems engineering. AI Soc 22:385–403

    Article  Google Scholar 

  • Cecez-Kecmanovic D, Klein HK, Brooke C (2008) Exploring the critical agenda in information systems research. Inf Syst J 2008:123–135

    Article  Google Scholar 

  • Conlon E, Zandvoort H (2011) Broadening ethics teaching in engineering: beyond the individualistic approach. Sci Eng Ethics 2011:217–232

    Article  Google Scholar 

  • Cottey A (2014) Technologies, culture, work, basic income and maximum income. AI Soc 29:249–257

    Article  Google Scholar 

  • Crawford K, Schultz J (2014) Big data and due process: toward a framework to redress predictive privacy harms. BCL Rev 55:93

    Google Scholar 

  • Davison HK, Bing MN, Kluemper DH, Roth PL (2016) Social media as a personnel selection and hiring resource: reservations and recommendations. Social media in employee selection and recruitment. Springer, Berlin, pp 15–42

    Google Scholar 

  • Descartes R (1644) Principles of philosophy

  • Dotson T (2015) Technological determinism and permissionless innovation as technocratic governing mentalities: psychocultural barriers to the democratization of technology. Engag Sci Technol Soc 1:98–120

    Article  Google Scholar 

  • Dreyfus HL (2001) On the internet. Routledge, NY

    Google Scholar 

  • Etzioni A (2013) The good life: an international perspective. There is a future vision for a better world. Universidad Complutense de Madrid, Madrid

    Google Scholar 

  • Etzioni A (2014) Political corruption in the United States: a design draft. PS Polit Sci Polit 47:141–144

    Article  Google Scholar 

  • Foucault M (1977) Discipline and punish: the birth of the prison. Vintage, New York

    Google Scholar 

  • Gandomi A, Haider M (2015) Beyond the hype: big data concepts, methods, and analytics. Int J Inf Manage 35:137–144

    Article  Google Scholar 

  • Gandy O (1995) It’s discrimination, stupid. In: Brook J, Boal IA (eds) Resisting the virtual life: the culture and politics of information. City Lights, San Francisco, pp 35–47

    Google Scholar 

  • Gill KS (1996) The human-centred movement: the British context. AI Soc 10:109–126

    Article  Google Scholar 

  • Gill KS (2012) Human machine symbiotics: on control and automation in human contexts. In: IFAC international stability and systems engineering (SWIIS) conference, Waterford

  • Gill KS (2013) The Internet of things! then what? AI Soc 28:367–371

    Article  Google Scholar 

  • Gold, M.K. (2012) Debates in the digital humanities. U of Minnesota Press

  • Gorman M (2015) Revisiting enduring values. JLIS it Manifesto 6:13

    Google Scholar 

  • Hämäläinen R, De Wever B, Malin A, Cincinnato S (2015) Education and working life: VET adults’ problem-solving skills in technology-rich environments. Comput Educ 88:38–47

    Article  Google Scholar 

  • Hardin R (2013) Government without trust. J Trust Res 3:32–52

    Article  MathSciNet  Google Scholar 

  • Ihde D (2002) Bodies in technology. University of Minnesota Press, MN

    Google Scholar 

  • Jankauskas S (2003) Nothing exists, or the problem of being in the thinking of sophists. Problemos 63:62–72

    Google Scholar 

  • Kierkegaard S (1843) Either/or: a fragment of life. Penguin, London

    Google Scholar 

  • Konigk R, Kahn Z (2015) The ethics of tastemaking: towards responsible conspicuous consumption. Design education forum of Southern Africa

  • Lyon D (2010) Liquid surveillance: the contribution of Zygmunt Bauman to surveillance studies. Int Polit Soc 4:325–338

    Article  Google Scholar 

  • Maslow AH (1943) A theory of human motivation. Psychol Rev 50:370

    Article  Google Scholar 

  • McDonald P, Thompson P (2016) Social media (tion) and the reshaping of public/private boundaries in employment relations. Int J Manag Rev 18:69–84

    Article  Google Scholar 

  • Mendoza LG (2014) Wittgensteinian method of language-games and the bystander effect. Philipp Soc Sci Rev 66:41–66

    Google Scholar 

  • Nietzsche F (1878) Human, all too human. Penguin, London

    Google Scholar 

  • Pedersen DM (1997) Psychological functions of privacy. J Environ Psychol 17:147–156

    Article  Google Scholar 

  • Peters MA (2017) Technological unemployment: educating for the fourth industrial revolution. Educ Philos Theory 49:1–6

    Article  Google Scholar 

  • Portet F, Vacher M, Golanski C, Roux C, Meillon B (2013) Design and evaluation of a smart home voice interface for the elderly: acceptability and objection aspects. Pers Ubiquit Comput 17:127–144

    Article  Google Scholar 

  • Quinn K (2016) Why we share: a uses and gratifications approach to privacy regulation in social media use. J Broadcast Electron Media 60:61–86

    Article  Google Scholar 

  • Rawls J (1973) A theory of justice. Oxford University Press, Oxford

    Google Scholar 

  • Roessler B, Mokrosinska D (2015) Social dimensions of privacy: interdisciplinary perspectives. Cambridge University Press, Cambridge

    Book  Google Scholar 

  • Rotman D (2013) How technology is destroying jobs. Technol Rev 16:28–35

    Google Scholar 

  • Sartre J-P (1973) Existentialism and humanism. Eyre Methuen, London

    Google Scholar 

  • Schwartz SH (1992) Universals in the content and structure of values: theoretical advances and empirical tests in 20 countries. Adv Exp Soc Psychol 25:1–65

    Article  Google Scholar 

  • Swan M (2013) The quantified self: fundamental disruption in big data science and biological discovery. Big Data 1:85–99

    Article  Google Scholar 

  • Turkle S (1995) Life on the screen—identity in the age of the internet. Touchstone, New York

    Google Scholar 

  • Vallor S (2015) Moral deskilling and upskilling in a new machine age: reflections on the ambiguous future of character. Philos Technol 28:107–124

    Article  Google Scholar 

  • Whitmore A, Agarwal A, Da Xu L (2015) The internet of things—a survey of topics and trends. Inf Syst Front 17:261–274

    Article  Google Scholar 

  • Zuboff S (1988) In the age of the smart machine: the future of work and power. Basic Books, New York

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Peter J. Carew.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Carew, P.J. Symbiosis or assimilation: critical reflections on the ontological self at the precipice of Total Data. AI & Soc 33, 357–368 (2018). https://doi.org/10.1007/s00146-017-0729-0

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s00146-017-0729-0

Keywords

Navigation