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Scholl, A. Ernst Obermaier: Grundwissen Werbung. – München: Wilhelm Heyne Verlag GmbH & Co KG 1988 (= Heyne Kompaktwissen Nr. 22/203), 283 Seiten mit zahlr. Abb.. Publizistik 34, 374–375 (1989). https://doi.org/10.1007/BF03654166
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DOI: https://doi.org/10.1007/BF03654166