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Cooperation in Virtual Worlds

  • Virtual Worlds
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Schmalenbach Business Review Aims and scope

Abstract

This article reports the results of a controlled lab experiment that studies the effects of strategically irrelevant “cheap talk” via 3D world audio communication and 2D text messaging. I also analyze the effects of technical information richness, experience with a communication medium, social distance and collective orientation on cooperation. The findings indicate that persons in a situational setting that allows them to hope that the partner will respond in a cooperative manner show a higher degree of cooperation when engaging in cheap-talk computer-mediated-communication. The results show also that low social distance, collective orientation and experience with a medium is favorable for demonstrating trust, trustworthiness and cooperation.

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  1. Ludwig-Maximilians-University, Ludwigstraße 28 VG II, D-80539, Munich, Germany

    Marina Fiedler

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Correspondence to Marina Fiedler.

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I am indebted to Rachel Croson, Ernan Haruvy, Sherry Li, Arnold Picot, Klaus Schmidt, and Anja Tuschke for helpful advice. I thank Mehmed Celik, Miriam Davood-Badal, Lisa Dettendorfer, Michael Hauser, Silvia Heer, Michael Kellerer, Clemens Mache, Marcel Michelmann, Christoph Partosch, Silke Schuppler, and especially Marco van Baal, Julia Gallenkamp, and Katharina Hennig for excellent research assistance. Financial support of LMUexcellent is gratefully acknowledged.

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Fiedler, M. Cooperation in Virtual Worlds. Schmalenbach Bus Rev 61, 173–194 (2009). https://doi.org/10.1007/BF03396783

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