Zusammenfassung
Die Bedeutung interner Serviceleistungen wächst in Wissenschaft und Praxis stetig. Die Grundidee interner Serviceleistungen ist, dass Mitarbeiter einer Organisation sowohl interne Kunden als auch interne Lieferanten sind, die Bedürfnisse interner Kunden befriedigen. Dabei stellt die interne Servicequalität, das heißt die Ausrichtung interner Leistungen an den Anforderungen interner Kunden, die Voraussetzung für die Erfüllung externer Kundenbedürfnisse dar. Trotz der hohen Relevanz der internen Servicequalität zeigen sich nach wie vor deutliche Lücken in der Identifikation möglicher Einflussgrößen und Auswirkungen des Konstrukts. Die vorliegende Arbeit nimmt sich dieser Problematik an. Basierend auf einer umfassenden Literaturanalyse wird im Rahmen eines kausalanalytischen Modells der Einfluss von organisationalen Gestaltungsfaktoren sowie Eigenschaften und Verhaltensweisen interner Lieferanten auf die interne Servicequalität empirisch untersucht. Die interne Kundenzufriedenheit wird als zentrale Auswirkung der internen Servicequalität betrachtet. Auf Basis dieser Erkenntnisse werden abschließend Implikationen für die Wissenschaft und Praxis abgeleitet.
Abstract
The significance of internal service provision in research and practice is continually increasing. The basic idea of internal service provision assumes that each employee within an organization is seen as both an internal customer and an internal service provider, who is supposed to satisfy the needs of internal customers. Accordingly, it is necessary that all business units provide high-quality services for each other. Despite the high relevance of internal service quality, there is still a considerable research gap when it comes to identifying possible influencing factors and consequences of the construct. The present study addresses this issue. Based on an extensive literature review, the study empirically analyses organizational and internal supplier-related determinants on internal service quality within the framework of a structural equation model. Moreover, internal customer satisfaction as an important effect of internal service quality is looked at. On the basis of the empirical results, it is eventually possible to derive implications for research and practice.
Literatur
Anosike, Uchenna P./ Eid, Riyad (2011), Integrating Internal Customer Orientation, Internal Service Quality, and Customer Orientation in the Banking Sector: An Empirical Study, in: The Service Industries Journal, Vol. 31, S. 2487–2505.
Armstrong, J. Scott/ Overton, Terry S. (1977), Estimating Nonresponse Bias in Mail Surveys, in: Journal of Marketing Research, Vol. 14, S. 396–402.
Auty, Susan/ Long, George (1999), Tribal Warfare and Gaps Affecting Internal Service Quality, in: International Journal of Service Industry Management, Vol. 10, S. 7–18.
Babakus, Emin/ Boller, Gregory W. (1992), An Empirical Assessment of the SERVQUAL Scale, in: Journal of Business Research, Vol. 24, S. 253–268.
Ballantyne, David (2003), A Relationship-Mediated Theory of Internal Marketing, in: European Journal of Marketing, Vol. 37, S. 1242–1260.
Baron, Reuben M./ Kenny, David A. (1986), The Moderator—Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations, in: Journal of Personality and Social Psychology, Vol. 51, S. 1173–1182.
Baumgartner, Hans/ Steenkamp, Jan.-Benedict. E. M. (1998), Multi-Group Latent Variable Models for Varying Numbers of Items and Factors with Cross-National and Longitudinal Applications, in: Marketing Letters, Vol. 9, S. 21–35.
Bellou, Victoria/ Andronikidis, Andreas (2008), The Impact of Internal Service Quality on Customer Service Behavior — Evidence from the Banking Sector, in: International Journal of Quality & Reliability Management, Vol. 25, S. 943–954.
Boshoff, Christo/ Mels, Gerhard (1995), A Causal Model to Evaluate the Relationships Among Supervision, Role Stress, Organizational Commitment and Internal Service Quality, in: European Journal of Marketing, Vol. 29, S. 23–42.
Boswell, Wendy R./ Boudreau, John W. (2001), How Leading Companies Create, Measure and Achieve Strategic Results through Line of Sight, in: Management Decision, Vol. 39, S. 851–860.
Bowen, David E./ Johnston, Robert (1999), Internal Service Recovery: Developing a New Construct, in: International Journal of Service Industry Management, Vol. 10, S. 118–131.
Brady, Michael. K./ Cronin, Joseph. J./ Brand, Richard R. (2002), Performance-Only Measurement of Service Quality: A Replication and Extension, in: Journal of Business Research, Vol. 55, S. 17–31.
Brandon-Jones, Alistair/ Silvestro, Rhian (2010), Measuring Internal Service Quality: Comparing the Gap-Based and Perceptions-Only Approaches, in: International Journal of Operations and Production Management, Vol. 30, S. 1291–1318.
Brooks, Rofer F./ Lings, Ian N./ Botschen, Martina A. (1999), Internal Marketing and Customer Driven Wavefronts, in: Service Industries Journal, Vol. 19, S. 49–67.
Bruhn, Manfred (1999), Internes Marketing: Integration der Kunden- und Mitarbeiterorientierung: Grundlagen, Implementierung, Praxisbeispiele, Wiesbaden.
Bruhn, Manfred (2002), Integrierte Kundenorientierung: Implementierung einer kundenorientierten Unternehmensführung, Wiesbaden.
Bruhn, Manfred (2003), Internal Service Barometers: Conceptualization and Empirical Results of a Pilot Study in Switzerland, in: European Journal of Marketing, Vol. 37, S. 1187–1204.
Bruhn, Manfred (2013), Qualitätsmanagement für Dienstleistungen — Handbuch für ein erfolgreiches Qualitätsmanagement, 9. Aufl., Heidelberg.
Bühler, Pascal/ Cachelin, Joël-Luc/ Maas, Peter (2010), Customer Value bei Dienstleistungen — Managementherausforderung zwischen interner und externer Kundenorientierung, in: Bruhn, Manfred/ Stauss, Bernd (Hrsg.), Serviceorientierung im Unternehmen, Wiesbaden, S. 103–129.
Buttle, Francis (1996), SERVQUAL: Review, Critique, Research Agenda, in: European Journal of Marketing, Vol. 30, S. 8–32.
Carman, James M. (1990), Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions, in: Journal of Retailing, Vol. 66, S. 33–55.
Caruana, Albert/ Pitt, Leyland (1997), INTQUAL — An Internal Measure of Service Quality and the Link between Service Quality and Business Performance, in: European Journal of Marketing, Vol. 31, S. 604–616.
Chen, Wen-Jung (2013), Factors Influencing Internal Service Quality at International Tourist Hotels, in: International Journal of Hospitality Management, Vol. 35, S. 152–160.
Cheung, Gordon W./ Lau, Rebecca S. (2008), Testing Mediation and Suppression Effects of Latent Variables: Bootstrapping with Structural Equation Models, in: Organizational Research Methods, Vol. 11, S. 296–325.
Cheung, Gordon W./ Rensvold, Roger B. (2002), Evaluating Goodness-Of-Fit Indexes for Testing Measurement Invariance, in: Structural Equation Modeling, Vol. 9, S. 233–255.
Choi, Sunmee/ Baek, Jihyun/ Kang, Hayoung (2013), Customer Contact Employees’ Commitment to Extra-Role Customer Service: The Effect of Internal Service Quality Perception, in: Journal of Global Scholars of Marketing Science, Vol. 23, S. 144–158.
Cronin, Jr., Joseph J./ Taylor, Steven A. (1992), Measuring Service Quality: A Reexamination and Extension, in: Journal of Marketing, Vol. 56, S. 55–68.
Davis, Tim R.V. (1993), Managing Internal Service Delivery in Organizations, in: Advances in Services Marketing and Management, Vol. 2, S. 301–321.
Deming, W. Edwards (1986), Out of the Crisis, MIT Center for Advanced Engineering Study, Cambridge, MA.
Deshpande, Rohit/ Zaltman, Gerald (1982), Factors Affecting the Use of Market Research Information: A Path Analysis, in: Journal of Marketing Research, Vol. 19, S. 14–31.
Edvardsson, Bo/ Larsson, Gerry/ Setterlind, Sven (1997), Internal Service Quality and the Psychosocial Work Environment: An Empirical Analysis of Conceptual Interrelatedness, in: The Service Industries Journal, Vol.17, S. 252–263.
Fan, Xitao/ Sivo, Stephen A. (2005), Sensitivity of Fit Indexes to Misspecified Structural or Measurement Model Components: Rationale of Two-Index Strategy Revisited, in: Structural Equation Modeling, Vol. 12, S. 343–367.
Feigenbaum, Armand V. (1986), Total Quality Control, McGraw-Hill, New York.
Finn, D.W./ Baker, Julie/ Marshall, Greg W./ Anderson, Rolph (1996), Total Quality Management and Internal Customers: Measuring Internal Service Quality, in: Journal of Marketing Theory and Practice, Vol. 4, S. 36–51.
Fornell, Claes/ Larcker, David F. (1981), Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, in: Journal of Marketing Research, Vol. 18, S. 39–50.
Frese, Erich/ von Werder, Axel (1994), Organisation als strategischer Wettbewerbsfaktor. Organisationstheoretische Analyse gegenwärtiger Umstrukturierungen, in: Zeitschrift für betriebswirtschaftliche Forschung, Vol. 33, S. 1–27.
Frost, Frederick A./ Kumar, Mukesh (2000), INTSERVQUAL — An Internal Adaptation of the GAP Model in a Large Service Organisation, in: Journal of Services Marketing, Vol. 14, S. 358–377.
Frost, Frederick A./ Kumar, Mukesh (2001), Service Quality between Internal Customers and Internal Suppliers in an International Airline, in: International Journal of Quality & Reliability Management, Vol. 18, S. 371–386.
Georgi, Dominik (2010), Interne Serviceorientierung zur Schaffung von Wert für den internen Kunden, in: Bruhn, Manfred/ Stauss, Bernd (Hrsg.), Serviceorientierung im Unternehmen, Wiesbaden, S. 63–79.
Gilbert, G. Ronald (2000), Measuring Internal Customer Satisfaction, in: Managing Service Quality, Vol. 10, S. 178–186.
Greene, Walter E./ Walls, Gary D./ Schrest, Larry J. (1994), Internal Marketing: The Key to External Marketing Success, in: Journal of Services Marketing, Vol. 8, S. 5–13.
Gremler, Dwayne D./ Bitner, Mary J./ Evans, Kenneth R. (1995), The Internal Service Encounter, in: Logistics Information Management, Vol. 8, S. 28–34.
Grönroos, Christian (1981), Internal Marketing — An Integral Part of Marketing Theory, in: Donnelly, James H./ George, William R. (Hrsg.), Marketing of Services, American Marketing Association, Chicago, S. 236–238.
Haas, Jessica/ Mützel, Sophie (2008), Netzwerkanalyse und Netzwerktheorie in Deutschland. Eine empirische Übersicht und theoretische Entwicklungspotentiale, in: Stegbauer, Christian (Hrsg.), Netzwerkanalyse und Netzwerktheorie, Wiesbaden, S. 49–62.
Hallowell, Roger/ Schlesinger, Leonard A./ Zornitsky, Jeffrey (1996), Internal Service Quality, Customer and Job Satisfaction: Linkages and Implications for Management, in: Human Resource Planning, Vol. 19, S. 20–31.
Hart, Christopher W. L. (1995), The Power of Internal Guarantees, in: Harvard Business Review, Vol. 73, S. 64–73.
Hauser, John R./ Simester, Duncan I./ Wernerfelt, Birger (1996), Internal Customers and Internal Suppliers, in: Journal of Marketing Research, Vol. 33, S. 268–280.
Häußling, Roger (2008), Zur Verankerung der Netzwerkforschung in einem methodologischen Relationalismus, in: Stegbauer, Christian (Hrsg.), Netzwerkanalyse und Netzwerktheorie, Wiesbaden, S. 65–78.
Herington, Carmel/ Johnson, Lester W./ Scott, Don (2006), Internal Relationships: Linking Practitioner Literature and Relationship Marketing Theory, in: European Business Review, Vol. 18, S. 364–381.
Heskett, James L./ Sasser, W. Eearl./ Schlesinger, Leonard A. (2003), The Value Profit Chain, The Free Press, New York.
Heskett, James L./ Jones, Thomas O./ Loveman, Gary W./ Sasser, Earl W., Jr./ Schlesinger, Leonard A. (1994), Putting The Service-Profit Chain to Work, in: Harvard Business Review, Vol. 72, S. 164–174.
Hill, Frances M./ McCrory, Marlena L. (1997), An Attempt to Measure Service Quality at a Belfast Maternity Hospital: Some Methodological Issues and Some Results, in: Total Quality Management, Vol. 8, S. 229–242.
Hogreve, Jens/ Gremler, Dwayne D. (2009), Twenty Years of Service Guarantee Research, in: Journal of Service Research, Vol. 11, S. 322–343.
Homburg, Christian/ Fassnacht, Martin/ Günther, Christof (2003), The Role of Soft Factors in Implementing A Service-Orientated Strategy in Industrial Marketing Companies, in: Journal of Business-to-Business-Marketing, Vol. 10, S. 23–48.
Homburg, Christian/ Pflesser, Christian (2000), A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes, in: Journal of Marketing Research, Vol. 37, S. 449–462.
Jaworski, Bernard J./ Kohli, Ajay K. (1993), Market Orientation: Antecedents and Consequences, in: Journal of Marketing, Vol. 57, S. 53–70.
Johlke, Mark C./ Duhan, Dale F. (2001), Testing Competing Models of Sales Force Communication, in: Journal of Personal Selling and Sales Management, Vol. 21, S. 265–277.
Johnston, Robert (2008), Internal Service — Barriers, Flows and Assessment, in: International Journal of Service Industry Management, Vol. 19, S. 210–231.
Jun, Minjoon/ Cai, Shaohan (2010), Examining the Relationships between Internal Service Quality and Its Dimensions, and Internal Customer Satisfaction, in: Total Quality Management, Vol. 21, S. 205–223.
Kang, Gi-Du/ Jame, Jeffrey/ Alexandris, Kostas (2002), Measurement of Internal Service Quality: Application if the SERVQUAL Battery to Internal Service Quality, in: Managing Service Quality, Vol. 12, S. 278–291.
Katz, Daniel/ Khan, Robert L. (1978), The Social Psychology of Organizations, New York.
Kuei, Chu-Hua (1999), Internal Service Quality — An Empirical Assessment, in: The International Journal of Quality and Reliability Management, Vol. 16, S. 783–791.
Künzel, Hansjörg (2002), Interne Kunden-Lieferanten-Beziehungen — Der Weg zum marktnahen Unternehmen, Heidelberg.
Large, Rudolf O./ König, Tatjana (2009), A Gap Model Of Purchasing’s Internal Service Quality: Concept, Case Study and Internal Survey, in: Journal of Purchasing and Supply Management, Vol. 15, S. 24–32.
Lewis, Barbara R./ Gabrielsen, Gard O. S. (1998), Intra-Organisational Aspects of Service Quality Management: The Employees’ Perspective, in: Service Industries Journal, Vol. 18, S. 64–89.
Lings, Ian N. (2004), Internal Market Orientation: Construct and Consequences, in: Journal of Business Research, Vol. 57, S. 405–413.
Lings, Ian N./ Greenley, Gordon E. (2005), Measuring Internal Market Orientation, in: Journal of Service Research, Vol. 7, S. 290–305.
Lovelock, Christopher H. (1996), Services Marketing, Prentice-Hall, Upper Saddle River, New York.
Lytle, Richard S./ Hom, Peter W./ Mokwa, Michael P. (1998), SERV*OR: A Managerial Measure of Organizational Service Orientation, in: Journal of Retailing, Vol. 74, S. 455–489.
Maleyeff, John (2006), Exploration of Internal Service Systems Using Lean Principles, in: Management Decision, Vol. 44, S. 674–689.
Maleyeff, John (2009), Analysis of Service Processes Characteristics across a Range of Enterprises, in: Journal of Service Science and Management, Vol. 2, S. 29–35.
Marshall, Greg W./ Baker, Julie/ Finn, David W. (1998), Exploring Internal Customer Service Quality, in: Journal of Business & Industrial Marketing, Vol. 13, S. 381–392.
Menon, Ajay/ Jaworski, Bernard J./ Kohli Ajay K. (1997), Product Quality: Impact of Interdepartmental Interactions, in: Journal of the Academy of Marketing Science, Vol. 25, S. 187–200.
Oelsnitz, Dietrich von der (1999), Marktorientierter Unternehmenswandel. Managementtheoretische Perspektiven der Marketingimplementierung, Wiesbaden.
Olson, Eeric M./ Walker, Orville C., Jr./ Ruekert, Robert W. (1995), Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness, in: Journal of Marketing, Vol. 59, S. 48–62.
Pantouvakis, Angelos (2011), Internal Service Quality and Job Satisfaction Synergies for Performance Improvement: Some Evidence From a B2B Environment, in: Journal of Targeting, Measurement and Analysis for Marketing, Vol. 19, S. 11–22.
Pantouvakis, Angelos/ Mpogiatzidis, Panagiotis (2013), The Impact of Internal Service Quality and Learning Organization on Clinical Leaders’ Job Satisfaction in Hospital Care Services, in: Leadership in Health Services, Vol. 26, S. 34–49.
Parasuraman, Ananthanarayanan/ Zeithaml, Valeorie. A./ Berry, Leonard L. (1988), SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality, in: Journal of Retailing, Vol. 64, S. 12–40.
Parente, Diane H./ Pegels, Carl C./ Suresh, Nallan (2002), An Exploratory Study of the Sales-Production-Relationship and Customer Satisfaction, in: International Journal of Operations & Production Management, Vol. 22, S. 997–1013.
Podsakoff, Philip M./ MacKenzie, Scott B./ Lee, Jeong-Yeon/ Podsakoff, Nathan P. (2003), Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies, in: Journal of Applied Psychology, Vol. 88, S. 879–903.
Preacher, Kristopher J./ Hayes, Andrew F. (2008), Asymptotic and Resampling Strategies for Assessing and Comparing Indirect Effects in Mutliple Mediator Models, in: Behavior Research Methods, Vol. 40, S. 879–891.
Rafiq, Mohammed/ Ahmed, Pervaiz (2000), Advances in the Internal Marketing Concept: Definition, Synthesis and Extension, in: Journal of Services Marketing, Vol. 14, S. 449–462.
Raven, Betram H./ Kruglanski, Arie W. (1970), Conflict and Power, in: Swingle, Paul G. (Hrsg.), The Structure of Conflict, New York, S. 69–109.
Reynoso, Javier/ Moores, Brian (1995), Towards the Measurement of Internal Service Quality, in: International Journal of Service Industry Management, Vol. 6, S. 64–83.
Ruekert, Robert W./ Walker, Jr., Orville C. (1987), Marketing’s Interaction With Other Functional Units: A Conceptual Framework and Empirical Evidence, in: Journal of Marketing, Vol. 51, S. 1–19.
Stanley, Linda L./ Wisner, Joel D. (2001), Service Quality Along the Supply Chain: Implications for Purchasing, in: Journal of Operations Management, Vol. 19, S. 287–306.
Stauss, Bernd (1995), Internal Services: Classification and Quality Management, in: International Journal of Service Industry Management, Vol. 6, S. 62–78.
Stauss, Bernd/ Bruhn, Manfred (2010), Serviceorientierung im Unternehmen — Eine Einführung in die theoretischen und praktischen Problemstellungen, in: Bruhn, Manfred/ Stauss, Bernd (Hrsg.), Serviceorientierung im Unternehmen — Forum Dienstleistungsmanagement, Wiesbaden, S. 4–32.
Stock, Ruth M./ Zacharias, Nicolas A. (2011), Patterns and Performance Outcomes of Innovation Orientation, in: Journal of the Academy of Marketing Science, Vol. 39, S. 870–888.
Teas, R. Kenneth (1994), Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment, in: Journal of Marketing, Vol. 58, S. 132–139.
Tsai, Yafang/ Tang, Ta-Wei (2008), How to Improve Service Quality: Internal Marketing as a Determining Factor, in: Total Quality Management, Vol. 19, S. 1117–1126.
Van Dolen, Willemijn/ Lemmink, Jos/ de Ruyter, Ko/ de Jong, Ad (2002), Customer-Sales Employee Encounters: A Dyadic Perspective, in: Journal of Retailing, Vol. 78, S. 265–279.
Vanniarajan, T./ Babu, Subbash K. (2011), Internal Service Quality and Its Consequences in Commercial Banks: A HR Perspective, in: Global Management Review, Vol. 6, S. 42–57.
Wang, Gao-Liang (2012), The Influence of Internal Service Quality on Employee Job Satisfaction at Taiwan-Listed International Tourist Hotels: Using Organisational Culture as the Moderator, in: World Transactions on Engineering and Technology Education, Vol. 10, S. 174–183.
Weiber, Rolf/ Mühlhaus, Daniel (2010), Strukturgleichungsmodellierung, Heidelberg.
West, Stephen G./ Finch, John F./ Curran, Patrick J. (1995), Structural Equation Models with Nonnormal Variables: Problems And Remedies, in: Hoyle, Rick H. (Hrsg.), Structural Equation Modeling — Concepts, Issues, and Applications, London, S. 56–75.
Wieseke, Jan/ Ahearne, Michael/ Lam, Son K./ van Dick, Rolf (2009), The Role of Leaders in Internal Marketing, in: Journal of Marketing, Vol. 73, S. 123–145.
Witt, Frank-Jürgen (1988), Die Typologisierung unternehmensinterner Leistungen, in: Zeitschrift für Betriebswirtschaft, 58. Jg., S. 660–682.
Yoo, Joanne Jung-Eun/ Shin, Seo-Young/ Yang, Il-Sun (2006), Key Attributes of Internal Service Recovery Strategies as Perceived by Frontline Food Service Employees, in: Hospitality Management, Vol. 25, S. 496–509.
Zeithaml, Valerie A./ Bitner, Mary J./ Gremler, Dwayne D. (2006), Services Marketing, 4. Aufl., McGraw-Hill, New York.
Zhao, Xinshu/ Lynch, Jr., John G./ Chen, Qimei (2010), Reconsidering Baron and Kenny: Myths and Truths About Mediation Analysis, in: Journal of Consumer Research, Vol. 37, S. 197–206.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Hadwich, K., Keller, C. Interne Servicequalität in Unternehmen: Eine empirische Untersuchung der Einflussfaktoren und Auswirkungen. Schmalenbachs Z betriebswirtsch Forsch 67, 170–205 (2015). https://doi.org/10.1007/BF03372921
Published:
Issue Date:
DOI: https://doi.org/10.1007/BF03372921
JEL-Classification
Keywords
- Internal Customer Satisfaction
- Internal Service Quality
- Internal Suppliers and Internal Customers
- Structural Equation Modeling