Abstract
In this study, frontline employees from a sample of New Zealand private sector hospitals completed a self-administered questionnaire on organizational variables affecting their service recovery efforts, their job satisfaction and intentions to resign. The results identify significant relationships between perceived managerial attitudes, work environment perceptions, service recovery performance and outcomes variables. The research advances understanding of frontline service recovery performance in a private healthcare setting and the findings indicate that healthcare managers can take actions on a number of fronts to assist progress toward the achievement of frontline service recovery excellence.
Resumen
En el presente estudio empleados al público de una muestra de hospitales privados en Nueva Zelanda completaron un cuestionario autoadministrado relativo a las variables organizativas que influian sobre su esfuerzo en el servicio de atención al paciente, su satisfactión en el trabajo y sus intenciones de renuncia. Los resultados obtenidos muestran relaciones significativas entre las actitudes percibidas del equipo directivo, las percepciones del ambiente de trabajo, el desempeño en el servicio de atenciñn al paciente y las variables de resultados. La investigatión realizada profundiza en el conocimiento del desempeóo de cara al público del servicio de atenciún al paciente en el marco de la sanidad privada, y los resultados indican que los gerentes sanitarios deben llevar a cabo acciones en diversos frentes a fin de progresar en el objetivo de lograr la excelencia en la atención al póblico en este tipo de servicios.
Similar content being viewed by others
References
Armstrong, J.S. and Overton, T.S. (1977): Estimating Nonresponse Bias in Mail Surveys.Journal of Marketing Research, vol. 14, pp. 396–402.
Babakus, E.; Yavas, U.; Karatepe, O.M. and Avci, T. (2003): The Effect of Management Commitment to Service Quality on Employees: Affective and Performance Outcomes.Journal of the Academy of Marketing Science, vol. 20, no 10, pp. 1–15.
Bailey, D. (1994): Recovery from Customer Service Shortfalls.Managing Service Quality, vol.14, no 6, pp. 25–28.
Barr, T. and McNeilly, K. (2003): Marketing: Is It still just Advertising? The Experiences of Accounting Firms as a Guide for other Professional Service Firms.Journal of Services Marketing, vol. 17, no7, pp. 713–729.
Bendall-Lyon, D. and Powers, T. (2001): The Role of Complaint Management in the Service Recovery Process.Joint Commission Journal on Quality Improvement, vol. 25, no 5, pp. 278–286.
Benders J. and Looji, F. (1994): Not Just Money: Quality of Working Life as Employment Strategy.Journal of Health Care Quality Assurance, vol.7, no 6, pp. 9–15.
Benoy J.W. (1996): Internal Marketing Builds Service Quality.Journal of Health Care Marketing, vol. 16, no 1, pp. 54–59.
Bitner, M.; Booms, B. and Tetreault, M. (1990): The Service Encounter: Diagnosing Favorable and Unfavorable Incidents.Journal of Marketing, vol. 54, no 1 (January), pp. 71–84.
Bitner, M.; Booms, B. and Tetreault, M. (1994): Critical Service Encounters: The Employee’s Viewpoint.Journal of Marketing, vol. 58, no 4 (October), pp. 95–106.
Boshoff, C. and Allen, J. (2000): The Influence of Selected Antecedents on Frontline Staffs Perceptions of Service Recovery Performance.International Journal of Service Industry Management, vol. 11, no 1, pp. 63–90.
Bowen, D.E. and Johnston, R. (1999): Internal Service Recovery: Developing a New Construct.International Journal of Service Industry Management, vol. 10, no 2, pp. 118–131.
Bowen, D.E. and Lawler, E. (1992): The Empowerment of Service Workers: What, Why, How, and When.Sloan Management Review, vol. 33, no 3, pp. 31–39.
Budge, C.; Carryer, J. and Wood, S. (2003): Health Correlates of Autonomy, Control and Professional Relationships in the Nursing Work Environment.Journal of Advanced Nursing, vol.42, no 3, pp. 260–268.
Burke, G.C. (1989): Understanding the Dynamic Role of the Hospital Executive: The View is Better from the Top.Hospital and Health Services Administration, vol. 34, no 1, pp. 99–112.
Carmines, E.G. and Zeller, R.A. (1979):Reliability and Validity Assessment. London: Sage.
Chin, W. (1998): The Partial Least Squares for Structural Equation Modeling. In Marcoulides, G.A. (ed.)Modern Methods for Business Research. Mahwah (New Jersey): Erlbaum.
Chang, E. and Hancock, K. (2003): Role Stress and Role Ambiguity in New Nursing Graduates in Australia.Nursing Health Science, vol. 5, no 2, pp. 155–163.
Chebat, J.C. and Kollias, P. (2000): The Impact of Empowerment on Customer Contact Employees’ Role in Service Organizations.Journal of Service Research, vol. 3, no 1, pp. 66–78.
Darby, D. and Daniel, K. (1999): Factors that Influence Nurses’ Customer Orientation.Journal of Nursing Management, vol. 7, pp. 271–280.
Deloitte & Touche LLP and VHA Inc. (1997):Redesigning Healthcare for the Millennium. Environmental Assessment. Irving TX VHA Inc.
Doty, D. and Glick, W. (1998): Common Method Bias: Does Common Method Variance Really Bias Results?Organizational Research Methods, vol. 1, no 4, pp. 374–406.
Fornell, C. and Bookstein, F.L. (1982): Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory.Journal of Marketing Research, vol. 19, no 4, pp. 440–452.
Fornell, C. and Larcker, D. (1981): Evaluating Structural Models with Unobserved Variables and Measurement Error.Journal of Marketing Research, vol. 18, no l,pp. 35–90.
Forrester, R. (2000): Empowerment: Rejuvenating a Potent Idea.Academy of Management Executive, vol. 14, no 3, pp. 67–80.
Fougere, G. (2001): Transforming Health Sectors: New Logics of Organizing in the New Zealand Health System.Social Science and Medicine, vol. 52, no 8, pp. 1233–1242.
Gagan, A. (2002): Role Ambiguity in Nursing: Undergraduate Students’ Struggle for Direction.Contemporary Nurse, vol. 12, no 3, pp. 269–74.
Grönroos, C. (1988): Service Quality: The Six Criteria of Good Perceived Service Quality.Review of Business, vol. 9, no 3, pp. 10–13.
Haejung, L.; Song, R.; Cho, Y., Lee, G. and Daly, B. (2003): A Comprehensive Model for Predicting Burnout in Korean Nurses.Journal of Advanced Nursing, vol. 44, no 5, pp. 534–545.
Hammond, K. and Jurkus, A. (1993): Healthcare Professionals and the Ethics of Healthcare Marketing.Health Marketing Quarterly, vol. 11, no 1, pp. 9–18.
Hartline, M. and Ferrell, O. (1996): The Management of Customer-Contact Service Employees: An Empirical Investigation.Journal of Marketing, vol. 60, no 4 (October), pp. 52–71.
Hoffman, K.D. and Ingram, T.N. (1991): Creating Customer-Oriented Employees: The Case in Home Health Care.Journal of Health Care Management, vol. 11, no 2, pp. 24–32.
Johnston, R. and Mehra, S. (2002): Best-Practice Complaint Management.The Academy of Management Executive, vol. 16, no 4, pp. 145–155.
Kuokkanen, L.; Leino-Kilpi, H. and Katajisto, J. (2003): Nurse Empowerment, Job-Related Satisfaction and Organizational Commitment.Journal of Nursing Care Quality, vol. 18, no 3, pp. 184–192.
Laschinger, H. and Havens, D. (1996): Staff Nurse Empowerment and Perceived Control over Nursing Practice.Journal of Nursing Administration, vol. 29, no 5, pp. 27–35.
Lewis, B. and Gabrielsen, G. (1998): Intra-Organizational Aspects of Service Quality Management: The Employees’ Perspective.The Service Industries Journal, vol. 18, no 2, pp. 64–89.
Lloyd, P.; Braithwaite, J. and Southon, G. (1999): Empowerment and the Performance of Health Services.Journal of Management in Medicine, vol. 13, no 22, pp. 83–91.
Lucas, G.; Babakus, E. and Ingram, T. (1990): An Empirical Test of the Job Satisfaction — Turnover Relationship: Assessing the Role of Job Performance for Retail Managers.Journal of the Academy of Marketing Science, vol. 18,no 3, pp. 199–208.
Lytle, R.S.; Horn, P.W. and Mokwa, M.P. (1998): Serv*Or: Managerial Measures of Organizational Service-Orientation.Journal of Retailing, vol. 74, no 4, pp. 1–15.
Maslach, C. and Jackson, S. (1981): The Measurement of Experienced Burnout.Journal of Occupational Behavior, vol. 2, no 2, pp. 99–113.
McEnvoy, G. and Cascio, W. (1987): Do Good or Poor Performers Leave? A Meta-Analysis of the Relationships between Performance and Turnover.Academy of Management Journal, vol. 30, pp. 744–762.
McGillis, L. (2003): Nursing Staff Mix Models and Outcomes.Journal of Advanced Nursing, vol. 44, no 2, pp. 217–226.
Mee, C. L. (1999): Leading Questions and Sensible Solutions.Nursing Management, vol. 30, no 2, page 16.
Meyer, J.; Paunonen, S.; Gellatly, I.; Goffin, R. and Jackson, D. (1989): Organizational Commitment and Job Performance: It’s the Nature of the Commitment that Counts.Journal of Applied Psychology, vol. 74, no 1, pp. 152–156.
Mowday, R.; Steers. R. and Porter, L. (1979): The Measurement of Organizational Commitment.Journal of Vocational Behaviour, vol. 14, pp. 224–247.
Nunnally, J.C. (1978):Psychometric Theory. New York: McGraw-Hill.
Osbourne, L. (1995):Resolving Patient Complaints: A Step-by-Step Guide to Effective Service Recovery. 2nd ed. Gaithersburg (Md): Aspen.
Parasuraman, A.; Berry, L.L. and Zeithaml, V.A. (1990):An Empirical Examination of Relationships in an Extended Service Quality Model. Report no 90-122, Marketing Sciences Institute, MA.
Rafferty, A.M.; Ball, J. and Aiken, L.H. (2001): Are Teamwork and Professional Autonomy Compatible, and do They Result in Improved Hospital Care?Quality in Health Care, vol. 10 (suppl. 11), pp. 32–37.
Reinhardt, U. (1998): Quality in Consumer-Driven Health Systems.International Journal of Quality in Health Care, vol. 10, no 5, pp. 85–94.
Roberts, P. (2003):Snakes and Ladders; The pursuit of a Safety Culture in New Zealand Public Hospitals. Wellington: Institute of Policy Studies and Health Services Research Center.
Rust, R.T.; Stewart, G.R.; Miller, H. and Pielack, D. (1996): The Satisfaction and Retention of Frontline Employees: A Customer Satisfaction Measurement Approach.International Journal of Service Industry Management, vol. 7, no 5, pp. 62–80.
Ruyter, K. and Wetzels, M. (2000): Customer Equity Considerations in Service Recovery: A Cross-Industry Perspective.International Journal of Service Industry Management, vol. 11, no l,pp. 91–108.
Schneider, B. and Bowen, D.E. (1985): Employee and Customer Perceptions of Service in Banks. Replication and Extension.Journal of Applied Psychology, vol. 70, no 3, pp. 423–433.
Schweikhart, S.B.; Strasser, S. and Kennedy, M.R. (1993): Service Recovery in Health Service Organizations.Hospital and Health Services Administration, vol. 38, no 1, pp. 3–22.
Spreng, R.A.; Harrell, G.D. and Mackay, R.D. (1995): Service Recovery: Impact on Satisfaction and Intentions.Journal of Services Marketing, vol. 9, no 1, pp. 15–23.
Weissman, M.M.; Klerman, G.L.; Prusoff, B.A.et al. (1981): Depressed Outpatients: Results One Year after Treatment with Drugs and/or Interpersonal Psychoterapy.Archives of General Psychiatry, no 38, pp. 51–55.
Willcocks, S. and Conway, T. (1998): Strategic Marketing and Clinical Management in Healthcare: A Possible Way Forward.Journal of Management in Medicine, vol. 12, no 2, pp. 120–134.
Wold, H. (1985): Systems Analysis by Partial Least Squares. In Nijkamp, P.; Leitner, L. and Wrigley, N. (eds.)Measuring the Unmeasurable. Dordrecht: Marinus Nijhoff.
Wolfersteig, J. and Dunham, S. (1998): Performance Improvement: A Multi-Dimensional Model.Journal of Quality in Healthcare, vol. 10, no 4, pp. 351–354.
Yasin M.M. and Yavas, U. (1999): Enhancing Customer Orientation of Service Delivery Systems: An Integrative Framework.Managing Service Quality, vol. 9, no 3, pp. 198–203.
Yavas, U. (1999): Correlates of Satisfaction among Customer-Contact Personnel in Retail Banking Services: An Empirical Study. In ESKA, Soup de Co. ed.Contemporary Developments in Marketing. Montpellier: ESKA, Soup de Co., pp. 547–555.
Yavas U.; Karatepe, O.M.; Avci, T. and Tekinkus, M. (2003): Antecedents and Outcomes of Service Recovery Performance: An Empirical Study of Frontline Employees in Turkish Banks.International Journal of Bank Marketing, vol. 21, no 5, pp. 255–265.
Yoon, M.; Beathy, S. and Suh, J. (2001): The Effect of Work Climate on Critical Employee and Customer Outcomes: An Employee-Level Analysis.International Journal of Service Industry Management, vol. 12, no 5, pp. 500–522.
Zeithaml, V.; Berry, L.L. and Parasuraman, A. (1996): The Behavioral Consequences of Service Quality.Journal of Marketing, vol. 60, no 2 (april), pp. 31–46.
Author information
Authors and Affiliations
Corresponding authors
Rights and permissions
About this article
Cite this article
Ashill, N.J., Krisjanous, J. & Carruthers, J. Antecedents and outcomes of service recovery perfomance in private healthcare: An empirical investigation. Int Rev Public Nonprofit Marketing 1, 57–74 (2004). https://doi.org/10.1007/BF02896626
Received:
Accepted:
Issue Date:
DOI: https://doi.org/10.1007/BF02896626