The Journal of Technology Transfer

, Volume 22, Issue 1, pp 19–28 | Cite as

Electronic commerce and user-based design of a web site: Targeting the technology transfer audience

  • Rolf T. Wigand
  • Slawomir J. Marcinkowski
  • Betsy V. Martens
  • Igor Plonisch
Symposium State-of-the-Art Practices in Technology Transfer Managerment


Web sites have the potential of playing a major role in the exchange of technology related information between federal laboratories and commercializers in the private sector. Most, if not all, Web site designs are developed based on the organization's perception of what the target audience wants from a Web site. This contribution addresses the issue of successful Web site design from the user's perspective in the context of technology transfer. The orientation takes into account important concepts and principles such as cost, marketing, diffusion, information retrieval, and strategic networking. The results of a survey of private sector technology transfer professionals offer insights to meet the target audience's needs, thus making a Web site a timely and cost-effective electronic linkage for interaction, information-seeking, and networking functions that enable technology transfer.


Technology Transfer Target Audience Regular User Technology Transfer Office Federal Laboratory 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Technology Transfer Society 1997

Authors and Affiliations

  • Rolf T. Wigand
    • 1
  • Slawomir J. Marcinkowski
    • 1
  • Betsy V. Martens
    • 1
  • Igor Plonisch
    • 2
  1. 1.School of Information StudiesSyracuse University Syracuse
  2. 2.Technology Diffusion DivisionRome LaboratoryRome

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