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Technology Diffusion and Adoption

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Architecting Enterprise

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Abstract

Customers have proven to be a precious source of new solutions in various product categories and, by becoming directly involved in the innovation process, they can help companies better anticipate market changes. The social media has been found to be an effective channel to share the attributes of technology and knowledge on its application, and understand the competitive advantages associated with the new technologies adopted by the enterprise. After reviewing previous findings on Web-based tools for customer integration, this chapter presents an exploratory analysis of current practices of global companies. The chapter also addresses the stages of technology development, the technology diffusion process, adoption theory, customer-oriented technology, and an analysis of the market drivers of technology. One firm may excel at finding good ideas but have weak systems for bringing them to market. Another organization may be excellent at funding and rolling out new products and services but have a shortage of concepts to develop. The discussions are woven around such market complexities emerging out of the diffusion and adoption of technology.

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Authors and Affiliations

  1. EGADE Business School, Mexico

    Rajagopal

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© 2014 Rajagopal

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Rajagopal (2014). Technology Diffusion and Adoption. In: Architecting Enterprise. Palgrave Macmillan, London. https://doi.org/10.1057/9781137366788_6

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