Abstract
Previous research has shown that cognitive style impacts several areas of human behavior of interest to marketers. This article reports the results of an exploratory study testing the proposition that cognitive style can influence one's perceptions of what is and is not a matter of ethics. The findings indicate that cognitive style can play a role in one's perceptions of ethics, and may help further our understanding of the factors that bear on ethical points of view.
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Roger P. McIntyre is Assistant Professor of Marketing at East Carolina University. He has published in theJournal of Macromarketing, theJournal of Travel Research, theInternational Marketing Review, theJournal of Euromarketing, and numerous proceedings. His research interests center on the influence of cognitive style on marketing relationships.
Margaret M. Capen is an Associate Professor of Decision Sciences at East Carolina University, with a Ph.D. in Economics. She has published in such journals asApplied Economics, Journal of Industrial Relations, andThe Real Estate Appraiser. Her primary research interest is in applied linear models.
The authors thank Michael P. Mokwa for his guidance.
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McIntyre, R.P., Capen, M.M. A cognitive style perspective on ethical questions. J Bus Ethics 12, 629–634 (1993). https://doi.org/10.1007/BF01845901
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DOI: https://doi.org/10.1007/BF01845901