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Cultural and economic antecedents to evolving consumer concerns in Taiwan

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Abstract

This paper relies on data of consumer complaints filed with Taiwan's Consumer Foundation, activities of Taiwan's legislature with regard to consumer protection, and interviews with employees of the Consumer Foundation of Taiwan to describe the consumer situation in Taiwan. It positions these descriptions against the cultural background and economic and political history of Taiwan as a method for understanding the emergence of consumer issues in this newly industrialized country.

Zusammenfassung

Kulturelle und ökonomische Voraussetzungen der entstehenden Verbraucherprobleme in Taiwan. Der Beitrag stützt sich auf Daten über Verbraucherbeschwerden, die von einer Verbraucherinstitution in Taiwan erfa\t werden, Aktivitäten der Gesetzgebung in diesem Land, soweit sie den Verbraucherschutz betreffen, und Interviews mit Beschäftigten der Verbrauchervereinigung, um die Situation des Konsumenten in Taiwan zu beschreiben. Er unterlegt dieser Beschreibung den kulturellen Hintergrund und die ökonomische und politische Geschichte Taiwans, um einen Zugang zum Verständnis für das Entstehen von Verbraucherproblemen in diesem neu industrialisierten Land zu erhalten.

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Author information

Authors and Affiliations

  1. Department and Graduate School of Insurance, National Cheng-Chi University, 116, Wenshen, Taipei, Taiwan, R.O.C.

    Yaolung James Hsieh (Associate Professor)

  2. David Eccles School of Business, University of Utah, 84112, Salt Lake City, UT, USA

    Debra L. Scammon (Professor of Marketing George Eccles Scholar)

Authors
  1. Yaolung James Hsieh
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  2. Debra L. Scammon
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Additional information

Yaolung James Hsieh recently completed his Ph.D. degree in the Marketing Department of the University of Utah.

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Hsieh, Y.J., Scammon, D.L. Cultural and economic antecedents to evolving consumer concerns in Taiwan. J Consum Policy 16, 61–78 (1993). https://doi.org/10.1007/BF01024590

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