Abstract
A method for measuring the structure of commercial exchange relationships is developed using contracting norms borrowed from Relational Exchange Theory. The norms are operationalized for a range of industry nonspecific governance structures and empirically evaluated. Results provide support for a multidimensional construction of the governance of commercial exchange relationships.
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The authors wish to thank Ian R. Macneil for his support and encouragement, as well as his many helpful comments. The authors shared equally in the preparation of this manuscript.
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Kaufmann, P.J., Dant, R.P. The dimensions of commercial exchange. Marketing Letters 3, 171–185 (1992). https://doi.org/10.1007/BF00993996
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DOI: https://doi.org/10.1007/BF00993996