Abstract
The emergence of the information age is necessitating that political systems, which govern collegiate organizations with bureaucracy, be replaced with management systems that employ “third wave” principles to produce a zenith of pedagogical productivity.
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Bruce Gunn is a Professor of Marketing in the College of Business at Florida State University. He has produced over 60 refereed articles and program papers in a wide variety of periodicals includingManagement Science, Journal of the Academy of Marketing Science, and theJournal of Marketing Education. His current research interests involve developing the theories, concepts and techniques for advancing the acceptance of the Steady State Economy, the Competruistic Ideology, National Economic Planning and the use of Systems Science methodology in raising organizational productivity.
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Gunn, B. Political systems vs. management systems in collegiate organizations. Innov High Educ 15, 73–82 (1990). https://doi.org/10.1007/BF00889739
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DOI: https://doi.org/10.1007/BF00889739