1 Introduction

In the past decade, many European countries have reformed their taxes on vehicle purchases in order to reduce \(\hbox {CO}_{2}\) emissions rates. Typically, the reforms consisted of positive and/or negative tax incentives, aimed at discouraging the purchase of high \(\hbox {CO}_{2}\) emitting vehicles in favor of greener ones. Ex-post evaluations of these reforms generally show a quite successful shift toward lower \(\hbox {CO}_{2}\) emitting vehicles and an increase in diesel shares, but little is known beyond average effects. We ask whether vehicle sales are affected symmetrically, meaning equally strongly, by positive and negative vehicle tax variations.

While these asymmetries have been empirically documented for everyday goods, no clear evidence is available for durables.  As we discuss below, it is not obvious whether the results for non-durables may apply to costly goods like vehicles. In general, providing evidence on durables is complicated because of high product differentiation and data scarcity for actual transaction prices.

To gain empirical evidence for passenger cars, we leverage the 2007 and 2009 reforms of the Vehicle Registration Tax (VRT) system in Norway. In the relevant time period, registration taxes in Norway for different car models in our sample ranged between 12% and 75% of new vehicles prices. This places the country among those with the highest vehicle taxation in Europe [see Gerlagh et al. (2018) and Runkel et al. (2018) for an overview of similar policies in Europe]. Every car model is available in multiple versions, which differ in their \(\hbox {CO}_{2}\) emission intensity (i.e. grams of \(\hbox {CO}_{2}\) produced per kilometer driven) or other characteristics. Within car models, the Norwegian reforms de facto decreased vehicle registration taxes on car versions with low \(\hbox {CO}_{2}\) emissions and increased them for those with higher emissions. We leverage such within-car-model heterogeneity in tax changes induced by the reforms to estimate the (within car model) elasticity of sales to taxes, in the spirit of Klier and Linn (2015). As our estimates only capture substitutions within the car models, they constitute a lower bound on the total effects.

The results highlight a strong asymmetry: while the estimated (within-car-model) elasticity for tax decreases is − 1.99, the elasticity for tax increases is only 0.77. The reform of 2009 additionally introduced a partial rebate for cars emitting less than 120 g\(\hbox {CO}_{2}\)/km.Footnote 1 Our estimates point again to a strong asymmetry: sales reactions to tax changes are stronger when the change involves a partial rebate. As we detail below, these results are particularly relevant for policy design: ignoring the higher elasticity of sales to tax reduction may lead to underestimating the impact of similar tax reforms on sales, especially for low emitting vehicles. In the case of Norway, the stronger reaction of sales to tax decreases might help explain the heterogeneous effects of the 2007 reform across different emissions ranges. In an ancillary exercise, we provide evidence of such heterogeneity by isolating within-car-model substitutions around the three \(\hbox {CO}_{2}\) emission thresholds introduced with the 2007 reform. The patterns we observe are consistent with the reform inducing significant substitutions around the lower thresholds, where the tax on average decreased, and negligible around the highest threshold, where the tax on average increased.

Our work is most closely related to the growing literature on the effects of carbon taxation on passenger vehicles sales and usage in various EU countries and the US. While these can be estimated through structural and semi-structural models of consumers’ demand (Berry et al. 1995; Stitzing 2016; Johansen, n.d.), a complementary strand of literature exploits quasi-experimental methods. Our study joins the latter strand, which has the advantage of relying on rather parsimonious assumptions and data requirements (Durrmeyer and Samano 2018; D’Haultfœuille et al. 2014; Gerlagh et al. 2018; Rogan et al. 2011; Alberini and Bareit 2019; Cerruti et al. 2019; Klier and Linn 2015).

The ex-post effects of the Norwegian VRT reforms are also investigated in Ciccone (2018) and Yan and Eskeland (2018). Using a pre-post design Ciccone (2018) shows that, by linking the VRT directly to \(\hbox {CO}_{2}\) emissions, the 2007 reform contributed to the increase in the market share of new diesel vehicles and a decrease in those of high emitting vehicles. The author argues that this shift may be due to the fact that diesel engines, on average, have lower \(\hbox {CO}_{2}\) emissions than petrol ones with similar power.

Yan and Eskeland (2018) estimate a negative average elasticity of \(\hbox {CO}_{2}\) intensity to \(\hbox {CO}_{2}\) taxes in the fleet and find that this is higher in smaller car segments.

We complement their findings by studying the potential asymmetry in how sales respond to tax increases and decreases, providing empirical evidence that the elasticity of registrations is higher for tax decreases than increases. This asymmetry is not equivalent to simple heterogeneity across car segments because the reform did not affect the VRT in the same way for all vehicles belonging to the same segment. As a matter of fact, in each segment, the VRT increased for some vehicles and decreased for others. This difference is non-trivial, as the asymmetry goes against classical economics theory and speaks to the risks of overly generous incentives. Indeed, for any given targeted shift in the distribution of registrations by emissions, a VRT reform that ignores the asymmetric response of registrations to tax cuts and increases may result in overly generous tax cuts for low emitting vehicles. For example, in France, the bonus/malus reform of 2008 caused a higher than expected increase in total sales, emissions, and governmental expenses (D’Haultfœuille et al. 2014). Switzerland also introduced a bonus/malus system. However, leveraging tax variation over time and across administrative cantons, Alberini and Bareit (2019) find only limited evidence of any asymmetric reactions of sales to such changes. An essential difference between this study and ours is the type of taxes considered. While Alberini and Bareit (2019) focus on annual circulation taxes, we consider vehicle registration taxes, which in Norway are paid upfront and account for around 50% of the price of passenger vehicles. Hence, we expect a more substantial impact on sales and emissions in Norway from potential asymmetric reactions.

Our findings also add to the empirical literature on asymmetric reactions to price and tax changes, which highlights important asymmetries for everyday goods (Bidwell et al. 1995; Dargay 1991; Gately 1992; Dargay and Gately 1997; Gurumurthy and Little 1989; Kalwani et al. 1990; Bonnet and Villas-Boas 2016; Hymel and Small 2015).Footnote 2 It is possible that the (a)symmetry of elasticity depends on the price levels. For example, in the soda drinks market, Vespignani (2012) finds asymmetric elasticity for cheaper goods and symmetric for the more expensive ones (respectively, Pepsi and Coca-cola products). In summary, the fact that asymmetries exist for everyday goods does not necessarily imply that we should expect the same for more expensive goods such as vehicles. To the best of our knowledge, the present study is the first to generalize such results to durable goods.

Building on this literature, we additionally discuss several mechanisms which might explain the documented asymmetry. Based on (limited) available data, we do not find any evidence that the asymmetry is driven by salience or asymmetric pass-through of tax changes from car dealers to consumers. However, competition among car dealers might have induced them to provide  consumers with non-price benefits to compensate them for tax increases.

This paper is structured as follows. We first describe the reforms (Sect. 2) and our data (Sect. 3) and methodology used (Sect. 4). We then present our main results on asymmetric reactions to tax changes with additional empirical evidence in their support (Sect. 5) and discuss possible mechanisms which might explain such asymmetries (Sect. 6). Before concluding, we discuss two critical caveats (Sect. 6.1). First, we document large anticipatory responses to the announcement of the reform, leading to a \(+\,\) 27% increase in emissions with respect to our counterfactual simulation. Second, in light of the gaps between lab-based and consumers-reported emissions, the overall reduction in emission attributable to the reform might be overestimated by up to 30%.Footnote 3

2 Context

Purchase, ownership, and usage taxes are generally used as economic instruments to affect car purchase and driving decisions. Between 2005 and 2011, many European countries focused their attention on vehicle taxes to reduce \(\hbox {CO}_{2}\) emissions from road transport. Besides fuel taxes, the most common types of reform implemented in those years involved linking registration or circulation taxes directly to the \(\hbox {CO}_{2}\) emission intensity of each car, reported by car makers.Footnote 4 While circulation and fuel taxes involve relatively small payments deferred in time, the VRT is a large upfront payment. In this sense, if consumers respond to large immediate costs and rewards more than to the discounted value of expected future streams of small expenditures and rewards (Thaler 1981; Laibson 1997), policymakers might prefer using the VRT.

In Norway, private vehicles are taxed at four levels: (1) the Vehicle Registration Tax (VRT) for new vehicles is a one-time fee paid at the moment of purchase, and it accounts for almost half of the retail price; (2) ownership taxes for passenger cars consist of a flat annual circulation fee; (3) a reclassification fee is applied to used vehicles; and (4) fuel taxes are determined by various factors including the \(\hbox {CO}_{2}\) content of the fuel. Historically, the first three elements were primarily levied for state revenue, while fuel taxes are meant to compensate for road use, accidents, and other environmental costs. We consider the reforms introduced in January 2007 and 2009, which altered the structure of the VRT but not the other three tax levels. Until 2007 the VRT in Norway had three (stepwise linear) components, based on the vehicle’s weight (measured in kg), engine power (measured in kW), and engine displacement (measured in \(cm^3\) and also referred to as cylinder capacity or volume). The reform of 2007 replaced the engine displacement component with a \(\hbox {CO}_{2}\) component (measured in \(g\hbox {CO}_{2}/\)km). The left panel of Fig. 1, from Ciccone (2018), shows this change.

Fig. 1
figure 1

Tax composition. Left panel shows the VRT replacement of the engine displacement component with the \(\hbox {CO}_{2}\) component. Source: Ciccone (2018). Right panel: the \(\hbox {CO}_{2}\) component introduced in 2007 is stepwise-linear with three thresholds: 120 g, 140 g, and 180 g of \(\hbox {CO}_{2}\)/km

The right panel shows that the new \(\hbox {CO}_{2}\) component introduced in 2007 is stepwise-linear in the emission level, with discontinuities at three emission thresholds: 120 g, 140 g, and 180 g of \(\hbox {CO}_{2}\)/km). These thresholds create 4 bands of emissions: in 2007, each gram of \(\hbox {CO}_{2}\)/km up to 120 g is taxed approximately NOK 45, each additional gram up to 140 is taxed NOK 212, each additional gram till 180 is taxed NOK 558, and the remainder is taxed NOK1562 per gram. In addition, each vehicle is also still taxed proportionally to its weight and engine power. In 2009 a new major reform was implemented: a partial rebate of NOK 524 was introduced for all vehicles emitting below 120 g \(\hbox {CO}_{2}\)/km, and the unitary tax per gram of \(\hbox {CO}_{2}\)/km above 250 g was increased. Table 5 in the “Appendix” provides more details about the structure of the VRT and the relative weight of each component.

Before the reform of 2007, differences in \(\hbox {CO}_{2}\) emissions levels explained around 54% of the variation in the VRT due to their correlation with volume displacement, power, and weight. After the introduction of the \(\hbox {CO}_{2}\) emissions component in the VRT in 2007, the share of variance explained raised to over 69%. With the introduction of fee-bates in 2009, the share slightly increased again (to 72%).

Most of the research evaluating similar policy reforms has focused on average or aggregate effects. In contrast, our empirical analysis in Sect. 5 reveals starkly heterogeneous effects. If the reforms raised awareness of environmental concerns, they could affect other vehicle fleet characteristics and possibly even driving patterns.  As the inspection of aggregate data on fleet age, average mileage dimensions, and retirement of old vehicles in Fig. 10 in the “Appendix” reveals no evidence of such effects, in the remainder, we focus exclusively on registrations.

3 Data

The primary data used in this study were provided by the Norwegian Road Federation OFV AS.Footnote 5 The dataset contains information about all new passenger vehicles registered in Norway between 2005 and 2011, by month and municipalityFootnote 6 In what follows, we refer to registrations and sales interchangeably. Our analysis also exploits additional data on the fleet size and total emissions by fuel and year and fleet age and number of scrapped vehicles by year, provided by Statistics Norway (SSB),Footnote 7 and monthly average fuel prices and fuel taxes, provided by the Institute of Transport Economics (TØI).Footnote 8

Table 1 shows the evolution over time of the characteristics of new vehicles registered between 2005 to 2011.Footnote 9 The total number of new cars sold in a year ranges between 98,640 in 2009 (in the aftermath of the global economic crisis) and 138,312 in 2011. The average weight, engine volume, and power fluctuate but do not show any clear change over time, suggesting that sales did not significantly shift to “smaller” or bigger vehicles.Footnote 10

Table 1 Average characteristics, by year

In 2005, the share of diesel vehicles in Norway (30%) was in line with other European countries (27% in the EU28 area). In general, an improvement in consumers’ perception of diesel engines in Norway has been noticed since the early 2000s, in particular in terms of durability, modernity, and user-friendliness, and the lower costs of diesel fuels probably supported this shift (Fridstrom and Østli, 2021).Footnote 11 Starting from 2007, diesel shares increased even faster in Norway than in the rest of Europe, reaching a peak of around 80% in 2010 (35% in the EU28 area). We believe that this acceleration is linked, at least in part, to the 2007 VRT reform.Footnote 12 While the shift in diesel share is relevant,Footnote 13 it does not affect our main findings: even within each fuel category we find evidence of a significant shift towards lower-emitting vehicles and particularly strong reactions to VRT decreases (Fig. 12).Footnote 14

Table 1 also shows a slow and steady decrease over time in the average \(\hbox {CO}_{2}\) emissions of newly registered cars: in Sect. 6.1 we compare this decrease to the patterns of aggregate emission levels (from both new and old vehicles). Additional fleet characteristics are shown in Table 7 (distribution of relevant vehicle characteristics), Tables 15 and 16 (average and total polluting emissions) and Fig. 7 (total sales of new diesel and petrol passenger cars, by month), Fig. 10 (mileage, scrapped vehicles, and fleet size) and Fig. 11 (distribution of car specifications available for purchase) in the “Appendix”.

As detailed in Table 2, our data covers a total of 431 different models, 5412 different vehicles, and 4765 specifications. We define vehicles as unique combinations of model and \(\hbox {CO}_{2}\) emissions level, and specifications as unique combinations of model, number of doors, cylinder volume, engine power, gear, and fuel.

Table 2 Sample composition

In our main analysis, the unit of observation is the model-quarter (15,249 observations from 2005 to 2009), and we aggregate our data at the national level because none of our regressors of interest (tax and fuel prices) varies across municipalities.Footnote 15

In Sect. 5, we focus on narrow emissions ranges and investigate the trends in registrations above and below each emission threshold in 2006 and 2007. In this ancillary analysis, we use non-aggregated data at the model-month-municipality (8668 observations from 2006 to 2007) to avoid small sample bias.Footnote 16

4 Methodology

Our identification strategy exploits within model variation in the size of VRT changes (due to different versions of the same model having different emission levels) to estimate the tax elasticity of registrations of new vehicles through the linear equation in first differences

$$\begin{aligned} \Delta \ln q_{jt}=\alpha \Delta T_{jt} + \beta \Delta FC_{jt} + \theta _{mt} + \epsilon _{jt}, \end{aligned}$$
(1)

where \(q_{jt}\) is the number of new cars registered for each quarter t and vehicle (j), and \(\Delta\) denote first differences.Footnote 17 The model, to be estimated on data aggregated at the vehicle and quarter level, captures the relation between the (first difference) change in total registration tax T and the (first difference) change in the number q of new cars registered (in logarithm). It does not separately identify changes in demand and supply. The vector \(\theta _{mt}\) contains model-year-quarter fixed effects, \(FC_{jt}\) is the (first difference) change in fuel cost of a vehicle (per 100 km). The residuals (\(\epsilon _{jt}\)) are clustered at the segment-quarter level to allow for correlation within quarter and market segment.Footnote 18 The tax coefficient (\(\alpha\)) is identified off variation in VRT within car models (1) over time (by first differences) and (2) across different versions of the same car model (by car model fixed effects). By comparing registrations across different versions of the same car model, we address the concern that the VRT might correspond to a higher share of the total price for low emitting cars.Footnote 19

Section 5 presents estimates of the above equation for our entire sample and for the subsamples of (1) vehicles whose VRT increased and (2) vehicles whose VRT decreased. To explicitly test whether the tax effect differs across the two subsamples, we then extend the equation as follows:Footnote 20

$$\begin{aligned} \Delta \ln q_{jt}=\alpha \Delta T_{jt} +\lambda \Delta T_{jt}\cdot TaxDown_{jt} + \beta \Delta FC_{jt} +\theta _{mt} + \epsilon _{jt}, \end{aligned}$$
(2)

where the binary variable TaxDown takes value 1 for vehicles whose VRT decreased with respect to the previous year, and zero for those whose VRT increased. The tax effect on registrations is captured by the coefficient \(\alpha\) for vehicles whose VRT increased, and by \(\alpha +\lambda\) for vehicles whose VRT decreased. If equilibrium registrations react to tax decreases more (less) than to tax increases, we expect \(\lambda\) to be negative (positive).Footnote 21

If registrations react to VRT reductions more than to increases, they might react even more to the partial rebates introduced in January 2009 for cars emitting less than 120 g \(\hbox {CO}_{2}\) per kilometer. To check this prediction, we further interact the tax and a binary variable for partial rebates:

$$\begin{aligned} \Delta \ln q_{jt}=\alpha \Delta T_{jt} + \pi \Delta T_{jt}\cdot feebate_{jt} + \beta \Delta FC_{jt}+\theta _{mt} + \epsilon _{jt} \end{aligned}$$
(3)

The main coefficients of interest are \(\alpha\), capturing the average change in log sales in response to tax changes for all vehicles not receiving a partial rebate, and \(\pi\), capturing the extra effect for vehicles receiving a partial rebate.Footnote 22

For the first time in Norway, the reform of 2007 introduced the use of \(\hbox {CO}_{2}\) emission thresholds. In an ancillary analysis, we leverage its piece-wise linear structure to show that its effects were highly heterogeneous across \(\hbox {CO}_{2}\) emissions levels. More precisely, we estimate the number of registrations for each vehicle i and month t from January 2006 to December 2007 via ordinary least squares on the following equation

$$\begin{aligned} q_{imt}= & {} \alpha \cdot AboveC_c + \gamma \cdot After2007 + \delta \cdot (AboveC_c\cdot After2007) \nonumber \\&+\,\beta X_i+ \Theta _{ijt} + \mu _{imt}, \end{aligned}$$
(4)

To exploit the discontinuity of VRT at the thresholds 120, 140, and 180 g \(\hbox {CO}_{2}\), we estimate the equation separately for vehicles emitting in the ranges 115–125, 135–145 and 175–185 g\(\hbox {CO}_{2}\)/km.Footnote 23 In the equation, c is the relevant \(\hbox {CO}_{2}\) threshold, \(AboveC_c\) is a binary variable taking value one if the emission rate of the given vehicle is within 5 g above the cut-off \(C_c\), and zero if it is within 5  g below it. The binary variable After2007 equals one for all months in 2007, and zero for those in 2006. The matrix \(X_{i}\) includes vehicle characteristics and the matrix \(\Theta _{ijt}\) includes county, month-and-year, segment, and model-by-quarter fixed effects.Footnote 24 The inclusion of model-by-quarter fixed effects implies that our identification exploits variations in emissions (and therefore in the reform effect on the VRT) within models and quarters. In other words, we identify substitutions across different versions of the same car model, which is a lower bound on the total effect of the reform. Our estimates do not capture any substitutions across different vehicle models (or even across segments, from SUV to compact cars, for example) possibly induced by the reform. To confirm that our estimates capture a general pattern that also characterizes the choice across different car models, in “Appendix 3” we replicate the estimation including only segment-quarter fixed effects. Additional robustness checks, with logarithmic transformations and with larger \(\hbox {CO}_{2}\) emissions ranges across each threshold are presented in “Appendix”.

5 Results

As previously pointed out, our methodology does not aim to separately identify the demand or supply reactions, but rather the response of equilibrium registrations of new passenger cars to increases and decreases in the VRT. We do so by estimating Eqs. 1, 2, and 3 on data aggregated at the vehicle-quarter level.

Estimates for Eq. 1 on the entire sample, covering registrations from January 2006 to December 2009, are reported in Column (1) of Table 3. The estimated tax coefficient is − 0.008 and is significant at the 1% level. In absolute values, the corresponding elasticity of car registrations at the sample means is equal to − 1.37, implying that, on average, a 1% increase in VRT corresponds to a 1.37% decrease in registrations.Footnote 25

Table 3 Asymmetric tax response

Let \({\overline{T}}\) represent the average VRT in the sample. Under standard assumptions of symmetry and given our estimates, we should then expect registrations to increase by 1.37% if the VRT decreases from \({\overline{T}}\) to \({\overline{T}}-1\%\), and to decrease by the same 1.37% amount if the VRT increases from \({\overline{T}}-1\%\) to \({\overline{T}}\). As we mention in the introduction and discuss in more detail in Sect. 6, there are many reasons to expect elasticity to be asymmetric in our context.

Re-estimating Eq. (1) on the subsample of vehicles experiencing an increase in VRT yields the estimates in Column (2) of Table 3. The estimated \(\alpha\) (− 0.004) appears smaller than the estimate in Column (1). On the other hand, the estimates for the subsample of vehicles experiencing a decrease in VRT, shown in Column (3), suggest a higher sensitivity to VRT changes (− 0.012). The resulting estimated elasticities of registrations (in absolute values) are 0.77 for the subsample of passenger vehicles affected by a VRT increase and 1.99 for those affected by a decrease.

To test whether the two coefficients are statistically different, we estimate Eq. (2) and report the results in Column (4) of Table 3: the estimated VRT effect for vehicles experiencing a tax increase is captured by \(\alpha\) (estimated to be − 0.006, statistically significant at the 1% level), while for tax decreases it is the sum of \(\alpha +\lambda\). The estimated \(\lambda\) is − 0.008, only statistically significant at the 10% level, making the total effect of a unitary tax decrease − 0.014.We interpret this as further (statistically weak) evidence that registrations react more to VRT decreases than to increases. Re-estimating Eqs. (1) and (2) in levels (rather than first differences) yields qualitatively similar results: the tax effect on sales is significantly larger for vehicles experiencing a tax decrease.Footnote 26

Given such evidence, we estimate Eq. 3 on our sample to check whether registrations react more strongly to partial rebates. While a tax decrease implies that the buyer of a specific vehicle (model-emission) would pay a lower tax than the one applied on the same vehicle one quarter earlier, a partial rebate implies that the buyer would not pay any \(\hbox {CO}_{2}\) component of the VRT and even receive a transfer. The latter can be more salient to the buyer. Column (5) of Table shows the resulting estimates: a tax change of 1NOK is associated with a 0.8% increase (captured by coefficient \(-\alpha\)) in registrations, while a 1NOK rebate is associated with a 5.3% (\(-\alpha -\pi\)) increase.

While our results underline a statistically significant asymmetry in reactions to tax increases and cuts or rebates, one might wonder whether this makes any quantitative difference from a policy perspective. To answer this question, in Fig. 2, we present a “goodness of fit” plot for new vehicle registrations. The three lines show the residual registrations (defined as actual registrations minus estimated registrations) based on our baseline model (Eq. 1, estimates shown in Column (1) of Table 3), the asymmetric model for tax cuts (Eq. 2, estimates shown in Column (3) of Table 3) and the model with fee-bates (Eq. 3, estimates shown in Column (5) of Table 3).

Fig. 2
figure 2

Goodness of Fit: Actual and Predicted registrations, by \(CO_2\) Emissions. Note: The graph shows the actual and predicted sales of vehicles in the period 2006–2009, by \(\hbox {CO}_{2}\) emission level. Specifically, the Baseline model is the difference between actual registrations and the predicted values from the baseline model without interaction terms, the Asymmetric model is the difference between actual registrations and predicted values from Eq. 2, and the Feebate model is the difference between actual registrations and predicted values from Eq. 3

The graph suggests that the baseline model tends to underestimate vehicle registrations and that both asymmetric models (and the fee-bate model in particular) fit the registrations better. The improvement is particularly striking for low emission vehicles, most of which experienced VRT tax cuts and partial rebates, and has important implications for the optimal design of VRT schedules.

We can compare alternative VRT reform schedules based on their effect on tax returns and pollution. In light of our findings, for any given targeted shift in the distribution of registrations by emissions, a VRT reform that ignores the asymmetric response of registrations to tax cuts and increases will result in overly-generous tax cuts for low emitting vehicles. Therefore, the resulting tax returns on such vehicles will be too low, with respect to an “ideal” reform that takes into account the asymmetry.

5.1 Additional Supporting Evidence

This section offers graphical and then econometric support of heterogeneous effects of the 2007 reform in the emission ranges around the thresholds. Figure 3 compares the time series of new registrations for passenger vehicles emitting within a range of 5 g\(\hbox {CO}_{2}\)/km below and above each of the three thresholds, between January 2006 and December 2007, where each panel corresponds to one threshold. The top panel hence includes vehicles emitting in the range 115–125  \(\hbox {CO}_{2}\)/km (most sold model: Volkswagen Golf) and the bottom one those in the range 175–185 g\(\hbox {CO}_{2}\)/km (most sold model: Mitsubishi Outlander). In 2006, about 22% of all new passenger vehicles sold were in these ranges, in 2007 about 28%. It should be noted that, on average, the registration tax decreased for cars in the top two panels and increased for those in the bottom panel. The average change in tax for each emission range 2006 and 2007 is reported in brackets in the legend of Fig. 3 (for example, for cars emitting between 115 and 120 g\(\hbox {CO}_{2}\)/km, it is -15,000 NOK). Based on our findings on asymmetric reactions to tax changes, we should therefore expect to notice a larger reaction to the reform in the top two panels.

Fig. 3
figure 3

Market share of new vehicles registered, by \(\hbox {CO}_{2}\) intensity category. Note: Categories are defined around the three thresholds used for the registration tax: \(120\pm 5\), \(140\pm 5\) and \(180\pm 5\) g \(\hbox {CO}_{2}\). The average change in VRT, weighted by new registrations, is displayed in brackets in the panel legend. In 2007, the best-selling models in each top panel are: Peugeot 207 (top panel, emission range 115–125 g\(\hbox {CO}_{2}\)/km), Volkswagen Golf (mid panel, emission range 135–145 g\(\hbox {CO}_{2}\)/km), and Mitsubishi Outlander (bottom panel, emission range 175–185 g\(\hbox {CO}_{2}\)/km). The vertical axis shows the market share for each emission range

Looking at each of the three panels separately and comparing the time series for cars below and above the thresholds, we notice approximately parallel trends up to 2007 and a divergence afterward, which we interpret as due to the reform. Clearly, both sales above and below the threshold may be (and likely are) affected by the reform, and neither of the two is interpreted as a counterfactual. By comparing sales above and below the thresholds, we do not intend to (quantitatively) estimate the impact of the reform. However, the comparison provides suggestive (and qualitative) evidence that the reform had opposite effects on either side of each threshold, consistent with substitution happening from vehicles above the thresholds towards vehicles below them. Furthermore, such divergence is especially apparent for the lower emissions ranges (top two panels), where VRT on average decreased. This pattern is consistent with our finding that sales react to tax decreases more than to increases.Footnote 27

The OLS estimates for Eq. 4 in Table 4 confirm this impression.Footnote 28 In this difference-in-difference-inspired approach, the estimated coefficients are not to be interpreted as an average treatment effect of the reform. Rather, we interprete them as the difference in trends for vehicles above and below each threshold while holding the observable characteristics in \(\Theta\) and X fixed (all characteristics are listed in the table). Given the presence of Quarter*Model fixed effects, Eq. 4 identifies substitutions across different versions of each car model.

Table 4 Impact on registrations around the tax thresholds, 2006–2007

The coefficients \(\alpha\) and \(\gamma\) capture the simple differences. Namely, \(\gamma\) captures the average difference in registrations between 2007 and 2006 for cars below the threshold (solid green lines in Fig. 3), and \(\alpha\) the pre-reform differences between vehicles just below and just above each threshold (the gap between the dashed orange and the solid green lines in each panel of Fig. 3, before 2007). The coefficient \(\delta\) captures the double-difference. The double-difference is the change from 2006 to 2007 in the difference of registrations of vehicles just below and just above the relevant threshold (the change in the gap between the orange dashed line and the green solid line, from before to after the reform of 2007). The negative sign of the estimated \(\delta\) can be due to an increase in sales above the thresholds, a decrease in sales below the thresholds, or both. The fact that the estimated \(\delta\) is statistically significant in Columns (1) to (4) is consistent with within-car-model substitution from vehicles emitting above the 120 and 140 g\(\hbox {CO}_{2}\)/km thresholds towards vehicles emitting below them. For vehicles emitting around the 180 g\(\hbox {CO}_{2}\)/km we find no supportive evidence of a similar substitution. To the extent that the substitutions can be interpreted as due to the reform, the results in Table 4 are consistent with the expectation that the reform has stronger effects on sales for cars experiencing a tax decrease (emission ranges 115–125 and 135–145 g\(\hbox {CO}_{2}\)/km) than for those experiencing an increase (emission range 175–185 g\(\hbox {CO}_{2}\)/km).Footnote 29

6 Discussion

Our estimates provide evidence that sales react to changes in VRT in a highly asymmetric fashion: the percentage change in new registrations linked to unitary VRT cuts is bigger  than the percentage change in sales linked to unitary VRT increases. In addition, the relatively small rebates had a large impact on registrations. As our estimates are based on within-car model comparisons, it should be clear that such asymmetries cannot be driven by differences across market segments or car attributes.

In this section, we first discuss several possible interpretations of the asymmetry and then focus on the environmental impact of the reforms.

A review of the literature on promotions, marketing, and car markets suggests several mechanisms that could explain the asymmetry and have different economic and policy consequences. We group these mechanisms in three categories, depending on the main actors they involve: consumers, who might exhibit behavioral biases; manufacturers, who might alter production in response to the reforms; car dealers, who might alter their marketing behavior. While available data does not allow a systematic test of these mechanisms, we discuss suggestive evidence for each.

Consumers The economics and psychology literatures suggest several reasons why consumers may react asymmetrically to tax increases and decreases. As our data suggest stronger reactions to tax decreases, we ignore the mechanisms predicting the opposite (such as prospect theory).Footnote 30 Among the mechanisms compatible with our evidence, the main one is salience: sales might react more to tax decreases if these are more salient to consumers than tax increases. However,  salience probably did not play a decisive role in our setting, since total prices shown at purchase include the VRT and, as we detail in Sect. 6.1, the media  widely covered the reforms. Therefore, we believe that consumers were well aware of the reforms and their effects on the VRT.Footnote 31

Car Producers The reaction to tax decreases might be amplified by producers’ response. Specifically, if producers start offering more car versions that qualify for tax cuts (Klier and Linn 2015), this would result in more options to satisfy consumers’ non-pecuniary tastes and potentially more sales. While this mechanism may play a role in countries with local car manufacturers, Norway is a small market with no domestic producer. Therefore, it is unlikely that the availability of car versions shifted in response to the reform, especially in the short-medium run. Indeed, graphical (Fig. 11) and econometric (Table 14) analyses of the distribution of available vehicles over time offer no evidence that suppliers reacted to the VRT reform by offering a greater variety or number of qualifying vehicle versions.Footnote 32

Car Dealers and Intermediaries may pass on tax incentives to consumers asymmetrically to capture a share of the surplus created by tax incentives if they have better information or higher bargain power than consumers. However, the resulting asymmetry would be the opposite of what we observe, with stronger reactions of sales to tax increases. Analogous asymmetries were documented in the pass-through of discounts for the car market, and of changes in taxes and production costs for non-durable everyday goods.Footnote 33 To empirically test whether the pass-through of tax incentives on prices is higher for tax decreases than increases, we focus on the within-model correlation between changes in prices and changes in VRT, which we interpret as a proxy for pass-through.Footnote 34 The hypothesis is empirically rejected since the estimated correlation is statistically the same (and numerically higher) for the subsample of vehicle specifications experiencing a VRT increase as in the sample experiencing a VRT decrease (Table 13 in the “Appendix”).

Price is, however, only one of the marketing tools that car dealers can utilize. We speculate that faced with low demand for vehicles affected by a VRT increase, car dealers might have tried to support sales by offering accessory services, such as financing, extra benefits, or after-sales services. By compensating consumers for the VRT increase, such ancillary services might have de facto reduced the elasticity of sales to VRT changes. As such behavior is not observable in listed prices, we cannot provide any empirical evidence in favor or against this hypothesis.

6.1 Environmental Impact

At first glimpse, it would appear that the reforms introduced between 2007 and 2009 could have had a beneficial impact on polluting emissions by shifting sales of new cars in favor of vehicles emitting less \(\hbox {CO}_{2}\). Indeed, between 2005 and 2011, the average emission intensity from new vehicles decreased by 40 g per kilometer (or about 23%, data reported in Table 15 in “Appendix 4”). In this section, we provide evidence that while average \(\hbox {CO}_{2}\) emission intensities from new vehicles decreased, total \(\hbox {CO}_{2}\) emissions from all vehicles still increased from 2005 to 2011. To make things worse, the growing gap between lab-based and road-based estimates of \(\hbox {CO}_{2}\) emissions suggests that the decrease in average emissions might be overestimated. In addition, we also document an increase in NOx emissions from new vehicles and a surge in sales of highly polluting vehicles following the announcement of the 2007 reform.

Figure 4 shows the total emissions of \(\hbox {CO}_{2}\) (left panel) and NOx (right panel) from all vehicles and from new vehicles, by fuel and year.Footnote 35 The first thing to notice is that total \(\hbox {CO}_{2}\) emissions from all passenger cars (black solid lines, values shown on the right vertical axis in each graph) increased by 2% for \(\hbox {CO}_{2}\) (from 5100 in 2005 to 5200 thousand tonnes in 2011), thanks to the increase in emissions from diesel vehicles as a result of their increasing market shares. In particular, the increase in \(\hbox {CO}_{2}\) emissions from diesel vehicles is observed both for new vehicles (dashed blue line in the left panel of Fig. 4) and for all vehicles (solid blue line).Footnote 36

The second observation is that total NOx emissions from all vehicles (solid black line in the right panel of Fig. 4) decreased by 7% (from 16.2 in 2005 to 15 thousand tonnes in 2011). This is possibly driven by the reduction in emissions from petrol vehicles (dashed and solid red lines in the right panel, for new and all petrol vehicles). Although the market share of diesel vehicles increased over time, the average NOx emissions for new diesel cars in the Norwegian market decreased from 0.25 to 0.15 g/km (un-weighted average) between 2005 and 2011. This is likely due to technological improvements in diesel engines: as reported in Table 15 in the “Appendix”, the average emissions of \(\hbox {CO}_{2}\) per km driven for diesel cars decreased from 176 g to 137 between 2005 and 2011.

Fig. 4
figure 4

\(\hbox {CO}_{2}\) and NOx emissions from passenger cars, by fuel. Note: The two graphs show total \(\hbox {CO}_{2}\) (in the left panel) and NOx (right panel) emissions from new vehicles (dashed lines) and from all vehicles, by fuel. All emissions are expressed in thousand tonnes. We compute total missions from new vehicles using our data on new registrations. The data source for total emissions from all vehicles is SSB Table 08940 Greenhouses gases, by source (activity, pollutant, contents, and years)

The increase in \(\hbox {CO}_{2}\) emissions is associated with global health and social costs and the decrease in NOx to a saving in local public health costs. For \(\hbox {CO}_{2}\), the EU Emission Trading System (ETS) indicates a price range of €10 to €30 per tonne between 2005 and 2007 (Duong 2009). For NOx, Samstad et al. (2010) suggest an estimated cost between €5 and €20 per kg, depending on local population density.Footnote 37 Using these unitary costs, between 2005 and 2011, the public health costs associated with \(\hbox {CO}_{2}\) pollution increased by 1–3 million Euros, while those associated with NOx decreased by 6–24 million, depending on whether the lower or higher unitary costs are used for each pollutant.Footnote 38

\(\hbox {CO}_{2}\) emissions for new vehicles are based on official lab-based emission estimates reported by car producers. As recent scandals have highlighted, they can be pretty far from “real” emissions. An alternative approach to estimate \(\hbox {CO}_{2}\) emissions relies on users’ reports of fuel consumption (Tietge et al. 2017). Using this approach, we calculate that the reduction in average \(\hbox {CO}_{2}\) emissions from new passenger vehicles is 27 g/km, or 33% lower than the 40 g/km reduction computed using official lab-based estimates. Hence relying on official emissions leads to an overestimation of the reduction of \(\hbox {CO}_{2}\) intensity and of total \(\hbox {CO}_{2}\) emissions (additional evidence and details are reported in “Appendix 4”).

6.1.1 Anticipation Effect

The reform of 2007 was announced approximately three months before its introduction and received significant coverage in the media. For example, the number of articles about the vehicle registration tax in the national newspaper (Aftenposten) abruptly increased in 2006 (Fig. 6 in the “Appendix”). Our main analysis captures the overall impact of the reform, in the way it was implemented and announced. While the reform was certainly effective, in this section we argue that its premature announcement resulted in a spike in the registrations of highly polluting vehicles in the last trimester of 2006, reducing the reform’s potential impact on \(\hbox {CO}_{2}\) emissions.

The time series of monthly average \(\hbox {CO}_{2}\) emissions between 2005 and 2008 indeed exhibits a sharp peak in the last trimester of 2006, when the reform was announced, and a decline in January 2007, when the reform was implemented (Fig. 5). To put this in perspective, we compare the observed average emissions in the last trimester of 2006 to those of the last trimester of 2005, and the observed emissions in the first trimester of 2007 to those of the first trimester in 2008, after adjusting for the yearly difference in average levels. In light of the strong seasonality of the car market, we consider this to be a good comparison. The corresponding “counterfactual” time series is represented with a dashed line in Fig. 5.Footnote 39

Fig. 5
figure 5

Monthly average \(\hbox {CO}_{2}\) intensity of new vehicles

This comparison suggests that a temporary increase in emissions accompanied the announcement of the reform. Based on the trends we observed in Fig. 3, we attribute the rise in emissions to the sharp increase of registrations for high \(\hbox {CO}_{2}\) emitting vehicles (bottom Panel in Fig. 3) and to the decrease in registrations for middle and low emitting vehicles (top and mid Panels in Fig. 3). Adjusting for the positive yearly time trend, the average emission intensity is 47 g/km higher in the last trimester of 2006 than in 2005, and it is 14 g/km lower in the first trimester of 2007 than in 2008. To put these numbers in perspective, 47 g/km amount to 27% of the average emission intensity of the last trimester of 2005, and 14 g/km correspond to 9% of the average emission intensity of the first trimester of 2008.

While previous evaluations of such reforms have highlighted a consequent reduction of \(\hbox {CO}_{2}\), it is essential  to consider the increase in social costs associated with its announcement in the last trimester of 2006.Footnote 40 Given the average total mileage in this period (32,206 million km per year), the extra 47 g of \(\hbox {CO}_{2}\) per km translate to approximately 1503 tonnes per year, for a social cost of 15,000 to 45,000 thousand Euros per year (based on the previously mentioned ETS estimates).

7 Conclusions

In recent years, growing attention has been given to passenger vehicles as determinants of air pollution. To reduce \(\hbox {CO}_{2}\) emissions many countries, especially in Europe, have modified passenger vehicle taxes linking them to \(\hbox {CO}_{2}\) intensity. In Norway, this process resulted in the introduction of a series of reforms to the VRT system, with the aim to incentivize the purchase of “greener” new vehicles and discourage that of highly polluting alternatives. Previous studies have documented the overall success of such reforms and the increase in market shares for low emission vehicles, mostly driven by the increase of diesel market shares (Ciccone 2018). For a review of alternative policy levers to reduce emissions from road transport in general and passenger vehicles in particular, see ITF (2008), Fullerton and Gan (2005), and Withana et al. (2013).Footnote 41

In this paper, we exploit the Norwegian reforms implemented in the car market in 2007 and 2009 to study the reaction of new car registrations to tax changes. Our main contribution to the literature is the empirical evidence of stark differences in equilibrium responses to tax changes, depending on the direction of such changes. Our results (1) are confirmed by several variations of our main estimating equation, (2) help improve the fit (in-sample) of the model, (3) could explain the stark heterogeneity in effects for the 2007 VRT reform across emission ranges, and (4) are in line with empirical findings in other contexts, such as fuel taxes and non-durable goods.

The analysis follows the standard empirical methodology in this literature, but we allow the tax elasticity of new car registrations to depend on the direction of the tax change. The resulting estimates suggest that new registrations react significantly (in economic and statistical terms) more strongly for vehicles that receive tax decreases and partial rebates than for those receiving tax increases. Such effects are found for diesel and gasoline fuel cars and are hence not directly driven by the stark rise in diesel market shares (Fig. 12).

This result has important policy implications for the design of optimal taxation. Many countries have introduced partial rebates for vehicles with low polluting emissions to shift sales towards low emitting vehicles. To achieve revenue neutrality, such rebates are typically financed, at least in part, through tax revenues from highly emitting vehicles. Ignoring the documented asymmetry might result in overly generous incentives, leading to higher polluting emissions and lower tax revenues than desired. In 2008, France introduced a bonus/malus reform of its vehicle registration tax. The reform led to an unexpectedly large increase in the sales of low emitting vehicles, resulting in a sizable increase in aggregate emissions (both from the production of passenger vehicles and by their use) and to government expenditure well above the targeted revenue neutrality (D’Haultfœuille et al. 2014).

In Norway, the asymmetric response also implies that most of the within-car-model substitutions attributable to the reform are found for vehicles emitting in the lower and middle \(\hbox {CO}_{2}\) ranges. To demonstrate such heterogeneous effects by emission ranges, we compare the before-after variation in new registrations for vehicles emitting in small adjacent ranges of emissions. Our estimates show that the reform had a large impact on vehicles emitting around 120 and around 140 g of \(\hbox {CO}_{2}\) per km, but no detectable effect for those emitting around 180 g. As average VRT decreases in the first two ranges and increases (extensively more, in both absolute and relative-to-car-price terms) in the third range, we read this as further evidence of asymmetric response to VRT changes.  This pattern is also in line with the finding that sales of relatively “green” vehicles react strongly to tax rebates in Switzerland (Alberini and Bareit 2019) and France (D’Haultfœuille et al. 2014).

To complete our discussion of the VRT reforms’ effects, we complement our data with official aggregate statistics from SSB and highlight that total \(\hbox {CO}_{2}\) emissions from passenger vehicles increased in the aftermath of the 2007 reform, driven by a sharp increase from diesel vehicles. In addition, in the same time window, the total NOx emissions from diesel vehicles also sharply increase. Overall, between 2005 and 2011, total emissions, from both new and older passenger vehicles, slightly increased for \(\hbox {CO}_{2}\) and decreased for NOx. This change is not purely due to the reform but also to other factors, including technological progress. Based on literature reports of estimated social costs per unit of polluting emissions, the resulting additional costs due to the increase in \(\hbox {CO}_{2}\) could range between 1 to 3 million Euros, while the public health savings associated with the decrease in NOx would range between 6 and 24 million. We show that the benefits might have been even higher if the 2007 reform had not been so largely publicized in the last trimester of 2006. The announcement of the reform appears to have led to a large spike in sales of vehicles with high \(\hbox {CO}_{2}\) intensities, for an estimated public health cost of 15–45 thousand Euros per year.

While our main analysis relies on official lab-based estimates of polluting emission data, we also discuss the discrepancy with “real” emissions using road estimates provided by Tietge et al. (2017) and its consequences for Norway. As a result of this gap, the estimated total decrease in \(\hbox {CO}_{2}\) emissions from new vehicles between 2005 and 2011 is likely to be overestimated by as much as 33%.