Overview
- Collection of essays on advertising, communication, marketing and media management?
- Publication in the field of economic sciences
- Essays on advertising effectiveness
- Includes supplementary material: sn.pub/extras
Part of the book series: European Advertising Academy (EAA)
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Table of contents (21 chapters)
Editors and Affiliations
About the editors
Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana. Â
Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
Bibliographic Information
Book Title: Advances in Advertising Research VIII
Book Subtitle: Challenges in an Age of Dis-Engagement
Editors: Vesna Zabkar, Martin Eisend
Series Title: European Advertising Academy
DOI: https://doi.org/10.1007/978-3-658-18731-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Hardcover ISBN: 978-3-658-18730-9Published: 29 June 2017
Softcover ISBN: 978-3-658-21520-0Published: 12 May 2018
eBook ISBN: 978-3-658-18731-6Published: 15 June 2017
Series ISSN: 2626-0328
Series E-ISSN: 2626-0336
Edition Number: 1
Number of Pages: XI, 293
Number of Illustrations: 38 b/w illustrations
Topics: Marketing