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Salient Appeals in Advertising Promoting Breast Self-Examination and Mammography Examination

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Book cover Advances in Advertising Research VIII

Part of the book series: European Advertising Academy ((EAA))

Abstract

Due to the increased life expectancy and the adoption of unhealthy lifestyles in developed countries, cancer incidences are on the rise. Breast cancer is the most common cancer in women. Breast cancer mortality can be reduced if the disease is detected and treated early.

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Author information

Authors and Affiliations

  1. Department of Marketing and International Management, Alpen-Adria Universität Klagenfurt, Klagenfurt, Austria

    Dr. Fanny V. Dobrenova, Prof. Dr. Sonja Grabner-Kräuter & Prof. Dr. Ralf Terlutter

  2. Department of Media and Communication, Alpen-Adria Universität Klagenfurt, Klagenfurt, Austria

    Prof. Dr. Sandra Diehl

Authors
  1. Dr. Fanny V. Dobrenova
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  2. Prof. Dr. Sonja Grabner-Kräuter
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  3. Prof. Dr. Sandra Diehl
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  4. Prof. Dr. Ralf Terlutter
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Corresponding author

Correspondence to Fanny V. Dobrenova .

Editor information

Editors and Affiliations

  1. University of Ljubljana, Faculty of Economics , Ljubljana, Slovenia

    Vesna Zabkar

  2. Faculty of Business Administration and Economics, European University Viadrina , Frankfurt (Oder), Germany

    Martin Eisend

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Dobrenova, F.V., Grabner-Kräuter, S., Diehl, S., Terlutter, R. (2017). Salient Appeals in Advertising Promoting Breast Self-Examination and Mammography Examination. In: Zabkar, V., Eisend, M. (eds) Advances in Advertising Research VIII. European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-18731-6_19

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