Abstract
Over the past few decades, the influence of the Greater Mekong Sub-region (GMS) program and Asian Economic Community (AEC) framework of ASEAN has led to an increasing number of tourists visiting Thailand and Laos (PDR) border sites. Accordingly, the Thailand-Laos (PDR) border destination appears to have a high tourism market potential as it is seen as an important tourist attraction, nationally and internationally. The investigation of cross-border tourism in this area will benefit the development of the tourism industry along Thailand and Laos (PDR). Consequently, the current study aims to investigate a structural model explaining destination loyalty and its inter-relationship with push and pull motivation, and satisfaction, in the context of Thai revisits to the Thailand-Laos (PDR) border destination. A total of 400 questionnaires were collected and analysed by a Structural Equation Modeling software called Mplus version 6.12. Findings of this study reveal that push motivation and satisfaction are both determinants of Thai visitors’ destination loyalty for the Thailand-Laos border. Implications for Thailand and Laos (PDR) border destination managers are also discussed.
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Suggested citation: Chindaprasert, K., Yasothornsrikul, P. & Esichaikul, R. (2015). The effects of motivation and satisfaction on destination loyalty at the Thailand -Laos (PDR) border. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 4(1), 1-17.
Correspondence: Kantimarn Chindaprasert, Mahasarakham University, Thailand. Email: kantimarn@hotmail.com
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Chindaprasert, K., Yasothornsrikul, P. & Esichaikul, R. The Effects of Motivation and Satisfaction on Destination Loyalty at the Thailand -Laos (PDR) Border. Asia-Pac J Innov Hosp Tour 4, 1 (2015). https://doi.org/10.7603/s40930-015-0001-y
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DOI: https://doi.org/10.7603/s40930-015-0001-y