Abstract
This study aims at gaining a deeper understanding of customer profiling and behaviour in Iberian marketing and cross-border tourism destinations, in specific the case of Galicia-North of Portugal Euroregion. The study is developed under a niche marketing perspective. It is our view that niche marketing is not confined to the limits of national markets. Previous studies suggest that cross-border regions are an attractive notion, yet they require further theoretical and empirical research. There is still a gap in the understanding of destination management in cross-border regions and the customer profile and motivations. Overall this research attempts to produce a deeper understanding of the profile and behaviour of consumers in tourism settings, addressing the predisposition for the destination in specific contexts (i.e. Galicia-North of Portugal Euroregion). The study proposes influencers of customer behaviour and attitudes (e.g. involvement, place attachment and tourist satisfaction) in the context of cross-border tourism destinations. Under an interdisciplinary perspective, this research brings together inputs from marketing, tourism and local economics. A theoretical model is developed specifying antecedents of satisfaction and loyalty in cross-border tourism regions. Implications for future research are also presented.
References Available Upon Request
You have full access to this open access chapter, Download conference paper PDF
Similar content being viewed by others
This study aims at gaining a deeper understanding of customer profiling and behaviour in Iberian marketing and cross-border tourism destinations, in specific the case of Galicia-North of Portugal Euroregion. The study is developed under a niche marketing perspective. It is our view that niche marketing is not confined to the limits of national markets. Previous studies suggest that cross-border regions are an attractive notion, yet they require further theoretical and empirical research. There is still a gap in the understanding of destination management in cross-border regions and the customer profile and motivations. Overall this research attempts to produce a deeper understanding of the profile and behaviour of consumers in tourism settings, addressing the predisposition for the destination in specific contexts (i.e. Galicia-North of Portugal Euroregion). The study proposes influencers of customer behaviour and attitudes (e.g. involvement, place attachment and tourist satisfaction) in the context of cross-border tourism destinations. Under an interdisciplinary perspective, this research brings together inputs from marketing, tourism and local economics. A theoretical model is developed specifying antecedents of satisfaction and loyalty in cross-border tourism regions. Implications for future research are also presented.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Academy of Marketing Science
About this paper
Cite this paper
Sousa, B., Simões, C. (2019). An Approach on Place Attachment, Involvement and Behavioural Intentions in Iberian Marketing Contexts: The Case of Galicia-North Portugal Euroregion: An Abstract. In: Rossi, P., Krey, N. (eds) Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-030-02568-7_165
Download citation
DOI: https://doi.org/10.1007/978-3-030-02568-7_165
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-02567-0
Online ISBN: 978-3-030-02568-7
eBook Packages: Business and ManagementBusiness and Management (R0)