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Introduction The Role of Networks in Public Diplomacy

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Collaborative Public Diplomacy

Part of the book series: Palgrave Macmillan Series in Global Public Diplomacy ((GPD))

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Abstract

Contemporary public diplomacy scholarship and rhetoric have increasingly included reference to multilateral initiatives, working in partnership, and collaborative or cooperative approaches. However, those prepared to work in genuine partnership or collaboration are almost as rare as the scholarship that identifies methodologies or means through which collaborative forms of Public diplomacy could function. Battles to Bridges by R. S. Zaharna provides a breakthrough in this area, and expands significantly the literature on the role of relationships within Public diplomacy. This expands the work of Brian Hocking, Amelia Arsenault, and Geoffrey Cowan, from the conceptualization of collaboration to that of practical application and policy analysis.1 Increasingly public diplomacy focuses on partnership and collaboration. In doing so scholars recognize the role of relationships and the larger network structures these relationships create. These developments in public diplomacy can be enhanced through the research into the influence of networks on human behavior.

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Notes

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© 2013 Ali Fisher

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Fisher, A. (2013). Introduction The Role of Networks in Public Diplomacy. In: Collaborative Public Diplomacy. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137042477_1

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