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Ready, Fire, Aim: the Underperformance of Current Food Access Efforts and “Food for Thought” Regarding Potential Solutions

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Abstract

For more than 20 years, both here and abroad, significant efforts have been undertaken to provide equal access to nutritional food for all citizens. Yet, the numbers of under-nourished continue to rise, as do those afflicted with non-communicable diseases (NCDs) such as obesity, diabetes, hypertension, and heart disease. Clearly, current efforts are not working. Relying on the psychological phenomena of learned helplessness and fundamental attribution error, it is argued that certain individuals may not be willing, or able, to take actions that are currently prescribed regarding access to nutritious food. The water is muddied regarding potential solutions as the various actors involved (e.g., corporations, governments, individuals) cannot agree on a starting point and continue to point fingers regarding responsibility. It is posited that emphasis needs to shift from the current “one-size-fits-all” approach to one that is more tailored to the various actors, specifically the individuals. Within the group of individuals (consumers), based on Wenar’s Least Cost Theory, even further distinction must be made between those who see themselves as capable actors and those who do not. In this conceptual piece intended to refocus the discussion surrounding food access, we propose that future research should approach these issues from a unit of analysis perspective in an attempt to identify the solutions most likely to succeed at various participating levels.

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  1. School of Business, Economics & Technology, Campbellsville University, UPO 794, 1 University Drive, Campbellsville, KY, 42718, USA

    Robert A. Coleman & Mark D. Fulford

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  1. Robert A. Coleman
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  2. Mark D. Fulford
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Correspondence to Mark D. Fulford.

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Coleman, R.A., Fulford, M.D. Ready, Fire, Aim: the Underperformance of Current Food Access Efforts and “Food for Thought” Regarding Potential Solutions. Food ethics 5, 10 (2020). https://doi.org/10.1007/s41055-020-00070-9

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