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Rapid Growth: A Review of China’s Online Book Selling

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Abstract

This paper analyzes the current situation of China’s book market, especially online book selling. Dangdang, Jingdong Mall, Amazon China and Tmall are the four major suppliers of China’s online book selling. This paper analyzes the market share, business models and development path of these four operators.

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  1. West Sanhuan Road No. 10, Wang Hai Lou Building E - 7th Floor, Haidian District, Beijing, China

    Lei Qian

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  1. Lei Qian
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Correspondence to Lei Qian.

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Qian, L. Rapid Growth: A Review of China’s Online Book Selling. Pub Res Q 32, 70–72 (2016). https://doi.org/10.1007/s12109-015-9436-1

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  • DOI: https://doi.org/10.1007/s12109-015-9436-1

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