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International opportunity recognition as a critical component for leveraging Internet capabilities and international market performance

Reconocimiento de oportunidad internacional como un componente critico para apalancar capacidades de Internet en el desempeño de mercados internacionales

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Abstract

Recent research in the field of international entrepreneurship has emphasized the need for a better conceptualization of international opportunity recognition. Further, with advancements in information and communication technologies, such as the Internet, there has been a profound impact on the way in which international business is conducted, for example, enabling entrepreneurial firms to capitalize on the economic opportunities of an Internet environment. In this study, we propose a model, highlighting the importance of international opportunity recognition, as a critical component for leveraging Internet capabilities and international market performance. Through the lens of a resource capabilities approach, a quantitative, online survey was used to collect data from Australian, international entrepreneurial firms. Structural equation modelling results indicate that international opportunity recognition plays a central role in explaining how resources and Internet capabilities combine for the firm’s realization of international opportunities, and subsequent international performance. The findings enrich current understanding of how international entrepreneurial firms realize opportunities in Internet-based environments.

Abstracto

Investigaciones recientes en el campo de emprendimiento internacional ha enfatizado la necesidad de una mejor conceptualización de reconocimiento de oportunidad internacional. Adicionalmente, el avance en tecnologías de información y comunicaciones, tal como la Internet, ha tenido un impacto profundo en la forma en que se desarrollan los negocios internacionales. En este estudio, proponemos un modelo que destaca la importancia de reconocimiento de oportunidad internacional como un componente critico para apalancar las capacidades de Internet en el desempeño de mercados internacionales. Utilizando una metodología cuantitativa, se aplicó una encuesta online a empresas emprendedoras internacionales Australianas. Utilizando modelamiento de ecuaciones estructurales, los resultados explican como los recursos y capacidades de Internet de una empresa emprendedora internacional se combinan para lograr un reconocimiento de oportunidad internacional y subsecuente desempeño internacional. Los resultados aportan al actual entendimiento de como empresas emprendedoras internacionales reconocen oportunidades en contextos tecnológicos de Internet.

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  1. School of Advertising, Marketing and Public Relations, QUT Business School, Queensland University of Technology, 2 George Street, GPO Box 2434, Brisbane, Australia, 4001

    Charmaine Glavas & Shane Mathews

  2. Business School, Universidad Adolfo Ibãñez, Peñalolẽn, Santiago, Chile

    Constanza Bianchi

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  1. Charmaine Glavas
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  2. Shane Mathews
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Correspondence to Charmaine Glavas.

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Glavas, C., Mathews, S. & Bianchi, C. International opportunity recognition as a critical component for leveraging Internet capabilities and international market performance. J Int Entrep 15, 1–35 (2017). https://doi.org/10.1007/s10843-016-0191-y

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