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A novel trust recommendation model for mobile social network based on user motivation

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Abstract

Traditional collaborative filtering recommendation algorithm has the problems of sparse data and limited user preference information. To deal with data sparseness problem and the unreliability phenomenon on the traditional social network recommendation. This paper presents a novel algorithm based on trust relationship reconstruction and social network delivery. This paper introduces the method of eliminating falsehood and storing truth to avoid the unreliable phenomenon and improves the accuracy of falsehood according to the user similarity formula based on the scale of contact established by users. In this paper, the problem of attack caused by the misbehaving nodes is investigated when the recommended information is disseminated in the existing trust model. In addition, a recommendation-based trust model is proposed that includes a defensive plan. This scheme employs the clustering techniques on the basis of interaction count, information Compatibility and node intimacy, in a certain period of time dynamically filter dishonest recommendation related attacks. The model has been verified in different portable and detached topologies. The network knots undergo modifications regarding their neighbors as well as frequent routes. The experimental analysis indicates correctness and robustness of the reliance system in an active MANET setting. Compared with the most advanced recommender system, the proposed recommendation algorithm in accuracy and coverage measurements show a significant improvement.

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Funding

Funding was provided by Natural Science Foundation of Hunan Province (CN) (Grant No. 2018JJ2023) and Scientific Research Fund of Hunan Provincial Education Department (Grant No. 17C0295).

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Authors and Affiliations

  1. Department of Computer, Hunan City University, Yiyang, 413000, China

    Gelan Yang

  2. School of Business, Sichuan Agricultural University, Dujiangyan, 611830, China

    Qin Yang

  3. Department of Information Science and Engineering, Hunan City University, Yiyang, 413000, China

    Huixia Jin

Authors
  1. Gelan Yang
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  2. Qin Yang
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  3. Huixia Jin
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Correspondence to Qin Yang.

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Yang, G., Yang, Q. & Jin, H. A novel trust recommendation model for mobile social network based on user motivation. Electron Commer Res 21, 809–830 (2021). https://doi.org/10.1007/s10660-019-09344-9

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