1 Introduction

Many serious environmental issues have resulted from global warming and climate change, including severe and frequent fires and floods, excessive rainfall and strong hurricanes (Song et al., 2022b). The sustainable means of covering economic, environmental, and social issues along with new design requirements are important for evolving operations systems (Das et al., 2021a; Li et al., 2022). Transportation is the largest contributor to greenhouse gas emissions that are causing the global climate change (Hung et al., 2021a). The transportation sector is undergoing fundamental improvements that may help to reduce emissions (Srivastava et al., 2022). The past century has shown how Toyota, General Motors, Ford Motors, BMWs have dramatically changed their operations strategy decision areas and performance. Those organizations that do not keep up with the strategic innovations in products, operations management are bound to fail. Natural gas, methanol, ethanol, biodiesel are examples of alternative fuels that can be used to replace gasoline or fossil fuels (Bhat et al., 2022). As a result, taking efforts to reduce harmful carbon emissions appears to be important.

Adoption of alternative fuel vehicles, such as electric vehicles (EVs), is widely regarded as a viable approach to reduce carbon emissions and accelerate the transportation sector’s low-carbon transition (Chen & Fan, 2020; Zhang & Zhao, 2021; Tripathy et al., 2022; Song et al., 2022a). Electric vehicles (EVs) are a critical component in achieving global climate change targets (Chapman, 2007; Yagcitekin et al., 2015; Vidhi & Shrivastava, 2018; Feng & Magee, 2020; Wei & Dou, 2023). Adopting electric vehicles is feasible now and might contribute significantly to fulfilling climate change mitigation targets. Most of the researchers (Anjos et al., 2020; Kumar et al., 2020; Nolz et al., 2022) started understanding the role of EVs in addressing the global climate change problem. As is being talked about, fossil fuels are getting exhausted in 2030, hence there is a need to look at sustainable means of transportation (Digalwar & Giridhar, 2015; Kumar et al., 2015; Sonar & Kulkarni, 2021). Electrical vehicles look to be one of the best alternatives at this stage. The strategic supply chain action right at the beginning is needed for Electric Vehicle in comparison to the Internal Combustion Engine based vehicle is needed for the sustainability of this innovation (Heredia et al., 2020; Liu et al., 2020). Many government agencies are now pushing the use of electric vehicles by enacting regulations, incentives, and subsidies aimed at lowering CO2 emissions.

The majority of the researchers (Franzò & Nasca, 2021; Hung et al., 2021b; Quddus et al., 2021; Sadati et al., 2022) conducted experiments and concluded that electric vehicles can help reduce greenhouse gas emissions in numerous areas. Mitigation of greenhouse gas emissions not only lowers the likelihood of climate change but also lowers air pollution, which benefits natural ecosystems by reducing fossil fuel usage (Pamučar & Ćirović, 2015; Egnér & Trosvik, 2018; Deuten et al., 2020; Jaiswal et al., 2021;). Due to the rapid growth of the global electric vehicle market, a variety of EV models with a variety of notable characteristics have emerged to meet the escalating demand of customers. The majority of automobile manufacturers started producing EVs with various innovative features ( Das and Bhat, 2022). Customer preferences for EVs selection including driving range, price, charging time, battery capacity, electric motor type, torque, etc. were measured by Das et al. (2019). Biswas and Das (2019) studied EV adoption by identifying different criterions using fuzzy-AHP and MABAC analysis.

Recent studies have attempted to understand the role of electric vehicles in combating climate change on a global scale. Before aggressively rushing toward the future with EV acceptance, Henderson (2020) advised that sectoral research on EVs are required. Alhindawi et al. (2020) looked at five distinct electric vehicle (EV) scenarios based on a switch from gasoline to electric batteries. According to the study, electric vehicles help to reduce CO2 emissions in the transportation sector. Higueras-Castillo et al. (2021) determined the variables that predict EV purchase from computational intelligence algorithm. An agent-based model is developed by Shafiei et al. (2012) to compare dominance of EVs over IC engine vehicles. Recently, Zhang and Zhao (2021) developed analytical model to analyse RVG strategy towards Ev adoption and supply chain performance. Climate change mitigation efficiency has been evaluated by Li et al. (2022) with respect to EV charging infrastructure in China. However, EVs must be re-evaluated in various environments and regions. Despite the significance of EV studies to mitigate climate change issues, there is still a research gaps in evaluating the cause-effect relationship between important criteria for EV adoption which has not been explored in the literature.

There has been many studies ( Pamučar and Ćirović, 2015; Wu et al., 2017; Asadi et al., 2022) which have used DEMATEL approach for EV adoption. However, systematic approach for identifying important criteria for adoption of electric vehicles using Delphi method and to develop cause-effect relationship has not been discussed in the literature. Many of the past academic literature does not focuses on EV adoption through the operations research (OR) lens and lacks the testable frameworks build on the sub-discipline of OR. Nevertheless, unless the associated concepts are implemented, none of the proposed questions from past literature can be properly answered for EV adoption to tackle the climate change issues. Therefore, to fill this research gap, a systematic approach is required for managers to prioritize and develop the causal relationship between important criteria. This study focuses on the identification of essential criteria for EV adoption and developing a causal relationship between them using the DEMATEL method. The research questions discussed in this study are shown below:

Question 1

What are the important criteria for the successful adoption of electric vehicles?

Question 2

What are the cause and effect relationships among these criteria?

Question 3

What are the different priority levels of each criterion?

In this work, several criterions affecting the performance of electric vehicles are shortlisted from past academic literature and are validated through Delphi method. The DEMATEL approach has been used to rank the drivers and analyze the causal relationship between all criteria. This method employs inputs from the experts to provide structural model of the of the system. As a result, it not only provides a mechanism to visualise the causal relationships of criteria via an impact-relationship map, but also illustrates the degree to which the criteria influence one another. It primarily assesses the degree of interaction between two system components to provide quantitative understanding of the complex relationships that underpin a problem. DEMATEL can offer likely outcomes with minimal data, which is one of its key advantages over other methodologies. Matrix or digraphs illustrate the contextual relationship between the system’s components, while numerals show the impact strength.

The novelty of this work lies in the development of the causal relationship between EV adoption criteria. The work presented in this paper tackled the management problems from a broader point of view including a new perspective of EV adoption. This study is based in India to motivate the managers of EV manufacturing industries to focus on important criteria for EV selection to boost market efficiency and profitability. The data was collected from industry experts and the results revealed that charging time, driving range and price are the most important criteria for an EV purchase in India. All the criteria are classified into cause and effect groups. The sensitivity analysis was performed to check the robustness of the model. To summarize, we believe the methodology presented in this work shows conclusively that OR methods are successful in practice and make a strong contribution in the OR field.

This work contributes by employing a decision-support tool to provide real preferences of customers for EV adoption. Because many manufacturers are investing heavily in electric vehicles, this study would also aid manufacturers by studying probable customer preferences. The remaining part is organized as follows. Section 2 continues with motivation for this study. Research methodology has been discussed in Sect. 3 followed by results and discussion in Sect. 4. Finally, Sect. 5 provides the conclusion and future research avenues.

2 Literature review

Several efforts have been made in the literature to identify crucial barriers towards electric vehicles adoption. However, these barriers are too generic and having too many factors are not useful in practice. In this section, we describe the process of literature search to identify potential barriers for EV adoption in India. A systematic literature review (SLR) has been employed to identify the body of literature on EV adoption across the globe.

Initially, most widely accepted databases like Scopus, Web of Science and Pro-Quest are used to give a high level of rigour and identify relevant literature on the field of study. To identify the relevant literature and adoption barriers of electric vehicles, keywords including “electric vehicle”, “sustainable transportation”, “barriers”, and “adoption” are used in the search field (refer Table 1). The articles were searched in title, abstract and keywords of the publications. This search has been inspired by many similar articles like Hohenstein et al. (2014); Durach et al. (2015); Wong et al. (2015); and Mohamad Mokhtar et al. (2019). To ensure high quality, book and book chapters, conference proceedings, doctoral thesis, white papers, editorial notes are eliminated from the dataset. The articles published in English language only are considered for review.

The initial search is resulted in identification of 806 articles from Scopus, Web of Science and ProQuest databases (Refer Table 1). The articles with incomplete bibliographic data points and irrelevant articles were removed from the dataset leading to a set of 354 articles. In the next stage, 225 articles were removed due to clearly inappropriate category and beyond the scope of the topic. Remaining 129 articles were independently reviewed by two authors by abstract reading and theme matching. This phase has removed 79 articles. Therefore, our final sample contains 50 articles selected for final review. The summary of articles is provided in Appendix A.

Table 1 Search protocol

The dynamics of electric vehicles (EVs) market have been studied by many researchers ( Kumar and Alok, 2020; Tarei et al., 2021; Das and Bhat, 2022) in various geographical locations, identifying significant barriers towards adoption of EVs. Tarei et al. (2021) have ranked and prioritized barriers towards EV adoption using best-worst and ISM method. Shortage of charging infrastructure, cost of ownership, performance and range are identified as major barriers in EV adoption. Barriers to consumer adoption of EVs has been studied by Egbue and Long (2012) considering the attributes such as battery life, driving range and cost. Recently, Kucukvar et al. (2022) performed the empirical analysis of environmental efficiency of EVs across 27 European countries. It is observed from the results that Finland and Netherland are most environment efficient countries who adopted EVs due to high shares of renewable electricity sources. Ziegler and Abdelkafi (2022) in their studies discussed each business models available in past literature on diffusion of electric vehicles and identified the potential future research directions. Inconvenient charging concerns have hampered the adoption of electric vehicles. The use of blockchain technology to enhance the EV charging services have been studied by Fu et al. (2021) by adopting multi-agent based model. Recently, rising government attention and concentration on private-public partnerships to improve the electric vehicle ecosystem in India. In order to comply with international norms and expand e-mobility in the wake of rising urbanisation, the Indian government has launched a number of efforts to promote the manufacturing and usage of electric vehicles in India.

With India’s BS6 standards set to take effect in April 2020, electric vehicles will be more cost-competitive with conventionally powered vehicles, boosting the country’s electric vehicle sales (Sonar & Kulkarni, 2021). Given India’s established automotive manufacturing industry, rising transportation demand, and current interest in electric vehicles, the country has the potential to develop a local EV industry and become a global EV manufacturing leader. Nowadays, much of the literature focuses on various aspects of EV adoption including a selection of Li-Ion batteries (Loganathan et al., 2020), electric car incentive scenarios (Deuten et al., 2020), smart charging for EVs (Heredia et al., 2020), electric mobility (Zarazua de Rubens et al., 2020), EV lifecycle emission (Vidhi & Shrivastava, 2018), policy incentives for EV (Langbroek et al., 2016), strategy for EV penetration (Digalwar & Giridhar, 2015; Kumar et al., 2015; Sonar & Kulkarni, 2021), and socioeconomic factors for EV adoption (Sierzchula et al., 2014). Recently, Jaiswal et al. (2021) empirically tested the role of EVs knowledge for consumer adoption using the technology acceptance model (TAM). It is observed that EV’s knowledge drives consumer adoption. Feng and Magee (2020) decomposed the EVs into four domains including electric motor, battery, power electronics, and charging and discharging subdomains.

Despite the significant literature on electric vehicle adoption by Brady and O’Mahony (2011); Langbroek et al. (2016); Vidhi and Shrivastava (2018), many of the studies focused on government subsidies and incentives, infrastructural requirements, and climate change. Biswas and Das (2019) studied EV adoption by identifying different criterions using fuzzy-AHP and MABAC analysis. However, the cause-effect relationship between important criteria for EV adoption has not been explored in the literature. As a result, a systematic approach is required for managers to prioritize and develop the causal relationship between important criteria. This study focuses on the identification of essential criteria for EV adoption and developing a causal relationship between them using the DEMATEL method.

3 Research methodology

In this study, the EV selection criterions were demonstrated using two phase hybrid research methodology. In the first phase, a list of EV selection criterions has been identified from the previous literature and analyzed with one round of Delphi study to finalize important criterions. Expert comments from the Delphi study were used to refine the list even more. The second phase incorporated the DEMATEL method to develop causal relationship between them. The complete roadmap of research methodology is shown in Fig. 1.

Fig. 1
figure 1

Roadmap of research methodology

3.1 Phase 1: Delphi method

The Delphi method is a structured, iterative process that includes anonymous assessments and systematic improvement to obtain a collective view from experts from many fields (Linstone & Turoff, 1975). The Delphi Method was established to eliminate the negative effects of expert influence caused in face-to-face discussions. The Delphi Method is used to emphasise expert viewpoints that are similar and to uncover areas of consensus on specific themes. Many of the previous researchers (Kalantari & Khoshalhan, 2018; Emovon et al., 2018; Hashemi et al., 2022;; Tripathy et al., 2022) have used Delphi method. The list of criterions was discussed with the experts in the first round of Delphi. The data was gathered during March-April 2022. The criterions were validated with the support of domain experts. The experts were primarily academicians and professional background who purchased EVs in recent past. A total of 11 experts participated in our study from the Maharashtra state. Many of the studies used 10 to 15 experts in Delphi method (Ahmad et al., 2022; Liang et al., 2022; Sharma et al., 2021; Trivedi et al., 2021). Thus 11 is adequate number of experts for this study. The questionnaire was circulated among each expert, and they were panel of experts answered all questions. The consensus is reached after first round of study. These responses were coded to finalize the 10 criterions for the further analysis. A list of each criterion for EV selection is shown in Fig. 2.

Fig. 2
figure 2

Criteria for EV selection

3.2 Phase 2: DEMATEL method

In this work, a DEMATEL method has been employed to identify the cause-effect relationship between the recognized criteria. This method emerged from the Geneva Research centre from Battelle Memorial Institute to develop a cause and effect relationship of the factors (Nimawat & Gidwani, 2021). As a systemic approach, each criterion is linked with each other directly or indirectly, therefore it is essential to determine the influence of each criterion on other criteria for a decision-making process to prioritize the criteria (Tzeng et al., 2007). Many of the methods such as AHP, best-worst method, TOPSIS, VIKOR, and DEA do not consider the interrelation between criteria, whereas the DEMATEL method develops the causal relationship between the barriers. Most of the researchers (Kamble et al., 2020; Luthra et al., 2020; Parmar & Desai, 2020; Li et al., 2020; Yadav et al., 2021; Pinto et al., 2022) applied this methodology in different application areas.

This study is based in India which is an emerging nation focusing on sustainability aspects. The aim is to motivate the managers of EV manufacturing industries to focus on important criteria for EV selection to boost market efficiency and profitability. This work aims to identify important criteria for EV adoption and develop the causal relationship between them. From extensive literature review and discussions with industry experts, 10 criteria have been identified.

For this study, a group of eleven experts consisted of eight experts who already purchased electric vehicles and three experts are willing to purchase an electric vehicle. This work employed a non-probabilistic sampling method for expert selection. All experts have good knowledge about EV adoption. All experts were contacted by email and telephone to participate in this study. Agarwal et al. (2021); and Nimawat and Gidwani (2021) conducted empirical research using the DEMATEL method using five experts for data collection that were treated as adequate expert’s numbers. The expert profiles are summarized in Appendix B. The authors developed a questionnaire for a direct relationship matrix. The data was collected from all eleven experts each indicator’s relative relevance matrix, which we used to evaluate each criterion. The relationship between identified barriers has been assessed using an integer scale ranging from 0 to 4 as shown in Table 2.

Table 2 Scale of comparison for the DEMATEL approach

Based on Tzeng et al. (2007); Gupta and Barua (2018); Agrawal et al. (2020); Kamble et al. (2020);Jaiswal et al. (2021); Nimawat and Gidwani (2021); and, steps involved in DEMATEL are summarized in brief as follows.

3.2.1 Step 1: generating direct relation matrix

The direct relation matrix is determined by using expert opinion shown in Table 3.

$$A={\left[{a}_{ij}\right]}_{nxn}$$
$${\left[ {{a_{ij}}} \right]_{nxn}}\, = \,\frac{1}{H}\sum _{K = 1}^H{\left[ {a_{ij}^k} \right]_{nxn}}\,\,\,\,{\rm{i,j}}\,{\rm{ = }}\,{\rm{1,}}\,{\rm{2, \ldots ,n}}$$
(1)

Where, \({a}_{ij}\) = judgment of the decision-makers

H = no of experts.

Table 3 Direct-relation matrix

3.2.2 Step 2: formation of normalized matrix

The direct-relation matrix is then converted into a normalized direct relation matrix using the formula. Table 4 shows the normalized matrix. The direct relation matrix is then converted into normalized direct relation matrix X using the formula,

$$X=\frac{A}{s}$$
(2)

Where,\(s=\left(\underset{1\le i\le n}{\text{max}}\sum _{j=1}^{n}{a}_{ij}, \underset{1\le j\le n}{\text{max}}\sum _{i=1}^{n}{a}_{ij}\right)\)

3.2.3 Step 3: formation of total relation matrix

Followed by the normalized matrix, the total relation matrix is calculated by using MATLAB software. The total relation matrix is given in Table 5. The total relation matrix T is determined by as follows,

$$T\, = \,X\, + \,{X^2}\, + \,{X^3}\, + \ldots + \,{X^h}\, = \,X{\left( {I\, - \,X} \right)^{ - 1}},\,{\rm{when}}\,{\rm{h}} \to \infty$$
(3)

3.2.4 Step 4: summation of rows and columns

The D and R values are calculated to get the cause-and-effect relationship among the barriers of SSCM. (D + R) and (D-R) values are evaluated based on Table 6 to get an idea about the importance of each factor. The values of D and R are calculated as follows,

$$T = {\left[ {{t_{ij}}} \right]_{nxn}},\,\,{\rm{i,j}}\,{\rm{ = }}\,{\rm{1,}}\,{\rm{2, \ldots ,n}}$$
(4)
$$D\, = \,{\left[ {\sum\nolimits_{j = 1}^n {{t_{ij}}} } \right]_{nx1}}\, = \,{\left[ {{t_i}} \right]_{nx1}}$$
(5)
$$R\, = \,{\left[ {\sum\nolimits_{i = 1}^n {{t_{ij}}} } \right]_{1xn}}\, = \,{\left[ {{t_j}} \right]_{nx1}}$$
(6)

Where D and R values represent the total sum of rows and columns of the total relation matrix,\(T={\left[{t}_{ij}\right]}_{nxn}\)

Table 4 Normalized matrix
Table 5 Total relation Matrix

The inter-relation matrix has been developed to evaluate the relationship between identified barriers as shown in Table 6. The D and R-values are calculated to get the cause-and-effect relationship among the criteria of EV adoption. The degree of significance for each criterion is shown in Fig. 3. Table 6 also shows the degree of total influence of each criterion.

Fig. 3
figure 3

Degree of significance for each criterion

Table 6 Inter-relation matrix

3.2.5 Step 5: draw a cause-effect diagram

The cause and effect diagram is plotted on the x and y-axis using the values of D + R and D-R respectively to evaluate the key criteria as shown in Fig. 4.

Fig. 4
figure 4

Cause-effect diagram

4 Results and discussions

This work aims to examine the causal relationship between various criteria for EV adoption. To identify causal relationships, the DEMATEL method was employed, and the data were collected from experts to form a direct relationship matrix. According to degree of significance (D + R) values as shown in Fig. 3, the priority ranking based on the importance are “Charging Time (C6)” (13.3878), “Driving Range (C5)” (12.4614), “Price (C3)” (12.1527), “Torque (C4)” (11.9838), “Battery Capacity (C1)” (11.8751), “Maximum Power (C2)” (11.6097), “Type of Charger (C8)” (11.2948), “Seating Capacity (C9)” (11.0592), “Transmission Type (C10)” (10.8455), “Electric Motor Type (C7)” (9.4660). Based on the D + R values, Charging time (C6) is the most important criterion having the highest D + R value (13.3878) and electric motor type (C7) is the least important criterion having the least D + R values (9.4660).

Remarkably, three criterions “Battery Capacity (C1)” (1.5379), “Transmission Type (C10)” (1.4561), “Electric Motor Type (C7)” (1.0956) were listed in the cause group category based on D-R values. These results are also aligned with the past academic literature by (Digalwar & Giridhar, (2015; Egbue & Long, (2012; Egnér & Trosvik, (2018; Sonar & Kulkarni, (2021). Battery capacity has the highest D-R value (1.5379). Biswas and Das (2019) also revealed that battery capacity is a crucial criterion in the selection of electric vehicles. Experts are also agreed that battery capacity and electric motor type are seen as one of the most important criteria for the charging time, torque, and driving range of any EV.

Additionally, effect group barriers are indicated by a negative D-R value. Seven criterions “Maximum Power (C2)” (-0.3573), “Price (C3)” (-0.9683), “Torque (C4)” (-0.2294), “Driving Range (C5)” (-0.1350), “Charging Time (C6)” (-2.2382), “Type of Charger (C8)” (-0.0862), and “Seating Capacity (C9)” (-0.0752) are identified as effect group criterions. These criteria were affected by other cause group criteria. Charging time (C6) is the most affected criteria by all other criteria. The result also shows that purchasers are given more importance to the charging time and driving range which is placed at rank 1 and rank 2 respectively with the highest D + R value. This is followed by the price of the vehicles. Customers nowadays are more interested in the vehicle’s driving range at a particular battery capacity. Customers are less concerned about seating capacity, transmission type, and electric motor type when making vehicle purchases, and these criteria carry less weight.

Considering the cause and effect diagram (Fig. 4), battery capacity (C1) has the maximum effect on other criteria. This ensures that battery capacity has a major and influential impact on other criteria like charging time, torque, driving range, and maximum power. Manufacturers investing in the development of electric vehicles must consider customer inclinations for buying electric vehicles and create infrastructure accordingly to optimize a few parameters. Charging networks, especially the fast-charging stations are limited. Wireless Battery charging would be the breakthrough solution for the mass acceptance of EVs. The acceptability of EVs would go up when high-powered wireless is used for charging the vehicles in the chosen pickup and drop-off parking places. The charging parks for private taxis could be developed on similar lines to keep vehicles charged. There could be multiple charging plates for automatic changing installed underground to engage with the vehicle automatically. Original Equipment Manufacturers could come out with a seamless charging infrastructure so that customers get some kind of comfort level during driving.

The driving range is coming out to be the second option. Customers will need to have EVs with a much higher range. Current Internal combustion (IC) Engine cars have more than 1000 km range. Customers are looking for a similar range in Electric vehicles. The price of the vehicle has the third rank. Price has a direct linkage with the type of battery. Currently, Lithium – ion-based batteries are being used for driving electric vehicles, however, other cheaper technologies are likely to be available in the future. Research by auto manufacturers and battery technology start-ups is showing the potential for other more efficient, long-range high-power density battery technologies in the future. Current lithium-based batteries are expensive and hence proportionately EV costs are high. One alternative material which is making buzz for the battery is sodium. The manufacturers are looking forward to sodium-based batteries going ahead. Whereas lithium is scarce and is concentrated in a specific part of the world, sodium is available in ample quantity, 1200 times more than lithium. Having availability in all parts of the world makes it favorable material in the battery cell. Furthermore, batteries based on sodium-ion are lighter compared to lithium-based batteries. Since sodium-ion batteries will be more cost-efficient they will bring down the cost of EVs. Manufacturers and government organizations would profit from this, as it would help them understand the need of embracing electric vehicles and become the worldwide market leader in the EV business. The flow of influence for both cause and effect group criteria is shown in Fig. 5. Also, summary of findings on EV adoption decision criteria is highlighted in Table 7.

Fig. 5
figure 5

Cause and effect criterions

Table 7 Summary of findings on EV adoption decision criteria

The work presented in this paper tackled the management problems from a broader point of view including a new perspective of EV adoption. To summarize, we believe the methodology presented in this work shows conclusively that OR methods are successful in practice and make a strong contribution in the OR field. Many of the past academic literature does not focuses on EV adoption through the OR lens and lacks the testable frameworks build on the sub-discipline of OR. There are many options available, all resulting from changing OR. Nevertheless, unless the associated concepts are implemented, none of the proposed questions can be properly answered for EV adoption to tackle the climate change issues.

Throughout the past 40 years, fresh approaches and procedures have been created to address complex issues or “messes” (Mingers, 2011). They are organised and strict, but not mathematical which includes DEMATEL, ISM, SEM, SD Modelling, qualitative system dynamics, the viable systems model etc. Collectively they are known as Soft OR. Soft OR focuses on the practices and the problems to be solved to ensure the utility of the solution and its real-world applicability (Vidoni, 2022). The techniques used in this study clearly contribute to the new and well recognized branch of OR (i.e., soft OR). Other techniques including interpretive structural modelling (ISM), system dynamic (SD) modelling, structural equation modelling (SEM) and other such techniques also clearly contribute to the OR field to develop a testable framework. Even yet, as systems engineering did throughout its history in OR, this study still need to be carefully and regularly assessed by academics and practitioners.

4.1 Sensitivity analysis

Sensitivity analysis is used to check the robustness of the model for respondent bias (P. Kumar et al., 2021). This is accomplished by giving one respondent a different weight while keeping the weight of the other respondent constant. In scenario 1, each expert was given identical weights, whereas, in the other situations, one expert was given larger weights while the other remained the same. Calculations were carried out for a variety of scenarios. The net cause-effect values for all scenarios are presented in Table 8 below. It is observed from Figs. 6 and 7 that no major change was found in each scenario except for only slight deviations. All of the results appear to be quite consistent, thus it’s possible to assume that the respondent assessments are accurate, and there was no respondent bias in this study.

Table 8 Net cause-effect values from sensitivity analysis
Fig. 6
figure 6

Sensitivity analysis of D-R values

Fig. 7
figure 7

Sensitivity analysis of D + R values

4.2 Theoretical implications

Many governments throughout the world are encouraging people to switch to electric vehicles in order to reduce greenhouse gas emissions and reliance on fossil fuels, and the inclusion of electric vehicles in a country’s transportation strategy demonstrating their growing relevance. Despite several advantages, EV adoption is challenging in most of the countries. Much of the extant literature started researching on EV penetration and challenges in different geographical locations. The study focusing on important barriers of EV adoption and developing interrelationships between them has not received much attention specially in India. Our research addresses the limitations by past academic literature such as Asadi et al. (2021); P. K. Das and Bhat (2022); Ziegler and Abdelkafi (2022).

Government plays a crucial role in promoting EV adoption by developing proper charging infrastructure, subsidising the tax regimes, and policy evaluation for long term sustainability. Several governments have taken different approaches to promote the adoption of EV around the world, depending on things like regional economic development, government political priorities, and technological innovation. As a result, each country and region needs a unique context-based study that takes into account the market dynamics and consumer trends. This work would benefit organizations, researchers, and government to reforms various policies and measures for effective strategy formation. Researchers will be benefited by applying different methodologies on the similar barriers in different geographical locations. This work contributes to building an improved understanding of causal factors of electric vehicle adoption in resource-constrained environments for policy making. This work will help academicians and scholars to improve the understanding of EV adoption to pursue sustainability benefits it offers for society.

4.3 Practical implications

This work contributes by employing a decision-support tool to provide real preferences of customers for EV adoption. Because many manufacturers are investing heavily in electric vehicles, this study would also aid manufacturers by studying probable customer preferences. In the case of Electric Vehicle as the development and manufacturing costs are high it has to be shared by suppliers for de-risking. For part manufacturers, to plan for economy of scale, the cost of manufacturing has to be lowered. This work will help practitioners to focus on important criteria according to customer preferences. For electric auto manufacturers, aggregate modules like Battery, Motor, Software need to be sourced by modules common sources as is done in electronic sourcing. This study can also serve as guidance for EV engineers when it comes to implementing client preferences into vehicle design. It can also assist low-performing electric vehicles in determining their benchmarks. This work would help them to formulate different strategies for long-term competitive advantage among their rivals. Management should develop a comprehensive action plan for improving critical criteria. Senior management should support the investment and resources that are necessary for implementing EVs to ensure long-term sustainability. This work would have several policy implications also. Government decision-making, rules, subsidies, and evaluation of national policies for business sustainability all play a key role in the development and adoption of electric vehicles. Policymakers should reform various performance measure criteria to maintain economic growth. To encourage EV adoption in the country, national and local governments should focus on subsidies and various incentive schemes.

5 Conclusions

Most buyers are still having trouble deciding which of the available electric vehicles is the best option based on available selection criteria. The purpose of this work is to prioritize important criteria for EV adoption and develop the causal relationship between them. A total of ten important criteria have been identified from the past academic literature and are validated via Delphi method. The DEMATEL approach has been employed to develop a causal relationship. The data was gathered from eleven experts. Prioritization has been done using D + R values. Criteria with higher D + R value ranked 1 and so on. Results revealed that charging time, driving range and price are the most important criteria for an EV purchase. All the criteria are classified into cause and effect groups. The sensitivity analysis was performed to check the robustness of the model. The novelty of this work lies in the development of the causal relationship between EV adoption criteria using the DEMATEL method. Professionals and managers in the EV manufacturing industry can benefit from this prioritization of criteria by understanding the causal relationships between them. The research outcome was discussed with the experts and no further improvements were suggested.

This work has some limitations also. The present study results are not generalized across the country. This work includes eleven experts to develop a direct relation matrix however additional experts may provide a distinct perspective on important criteria for EV adoption. OR scholars may conduct empirical validation using grey-DEMATEL, best-worst method, analytic network process, or structural equation modeling approach. There is a need to study technology adoption of EV through the OR lens for quick decision making. Additionally, experts from different regions of India may be considered for the generalization of findings (Kore & Koul, 2022). Additionally, life cycle assessment of electric vehicles needs to be studied from different aspects. OR scholars may get a new insight by comparing the EV adoption beers between developed and developing countries.