Abstract
AI in service industry like tourism and hospitality is changing at an impressive pace and has uncovered new research opportunities. It has been progressively reshaping the service industry and has led to significant innovations in this sector. This study focuses on the systematic review of artificial intelligence in delivery of service in the field of tourism and hospitality. The purpose of the paper is to explore and signify the relevance of artificial intelligence in tourism and hospitality industry in the contemporary times to meet the challenges posed by the pandemic and to ensure speed and accuracy in service delivery for enriching guest experience and sustaining competition. Paper mainly discusses about the optimum use of artificial intelligence through the adoption of AI technology in service delivery in tourism and hospitality industry. The use of AI-enabled tools like chatbots, smart rooms with voice control system, facial recognition technology, robots, operational analysis, and virtual reality in hospitality industry has been analyzed. This study also explores the acceptance of AI by the customer in the tourism and hospitality industry.
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Rawal, Y.S., Soni, H., Dani, R., Bagchi, P. (2023). A Review on Service Delivery in Tourism and Hospitality Industry Through Artificial Intelligence. In: Singh, P.K., Wierzchoń, S.T., Tanwar, S., Rodrigues, J.J.P.C., Ganzha, M. (eds) Proceedings of Third International Conference on Computing, Communications, and Cyber-Security. Lecture Notes in Networks and Systems, vol 421. Springer, Singapore. https://doi.org/10.1007/978-981-19-1142-2_34
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DOI: https://doi.org/10.1007/978-981-19-1142-2_34
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