Abstract
Tourism has established as one of the fastest growing sectors in the world. Tourists have to be provided with comforts in terms of infrastructure as well as the quality of service. In order to enhance the service quality, the tourism industry has banked heavily on Information and Communication Technology (ICT) in the past several decades. Almost all major sectors of tourism industry like accommodation, transportation – airlines, railways, cruise ships, restaurants, travel intermediaries, destination management companies have used various ICT applications like Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Facial Recognition which uses Artificial Intelligence (AI), Internet of Things (IoT), Livestreaming, Blockchain technologies, Mobile Apps, Wearable Technology etc. for enhancing their service quality and marketing purpose. Now there has been a global trend in using these technologies in meetings, events, conference fairs and festivals, which forms a significant part of Meetings, Incentives, Conferences & Exhibitions (MICE) segment of tourism, for providing improved performance and promotion. This paper looks into various ICT technologies applied globally in the area of events, fairs and festivals and also to review in the Indian context how effectively these technologies have been effectively used as well as exploring future possibilities.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Art Reveal. (2020). India to witness the first ever public festival of Light & New Media Arts – emrg2020. Retrieved from: https://www.artrevealmagazine.com/india-to-witness-the-first-ever-public-festival-of-light-new-media-arts-emrg2020/. Accessed 15 Sept 2021.
Balram, S. (2017). Bengaluru’s latest obsession: Drones at private and public functions. The Economic Times. Retrieved from: https://economictimes.indiatimes.com/magazines/panache/bengalurus-latest-obsession-drones-at-private-and-public-functions/articleshow/57532706.cms?from=mdr. Accessed 20 July 2021.
Bizaboo. (n.d.). Mobile event and conference apps: The 2020 guide. Retrieved from: https://blog.bizzabo.com/event-apps-guide#event-app. Accessed 25 July 2021.
Bronson, R. (2018). The role of technologies in event management. StartUs Magazine. Retrieved from: https://magazine.startus.cc/role-technologies-event-management/. Accessed 24 July 2021.
Business News Daily. (2020). Projection mapping: What it is and why businesses love it. Retrieved from: https://www.businessnewsdaily.com/10527-projection-mapping-what-is-it.html. Accessed 25 July 2021.
Cancelas, A. (2018). What we can expect from Blockchain in the tourism industry. We are marketing. Retrieved from: https://www.wearemarketing.com/blog/what-we-can-expect-from-blockchain-in-the-tourism-industry.html#:~:text=Blockchain%20and%20tourism%20have%20the,information%20to%20the%20different%20firms. Accessed 31 July 2021.
Chaudhary, V. (2019). Drone festival of India 2020 – India’s largest UAV conference. Times Next. Retrieved from: https://timesnext.com/drone-festival-of-india-2020-indias-largest-uav-conference/. Accessed 25 July 2021.
Choudhury, A. (2020). How facial recognition is becoming the Indian government’s new best friend. Analytics India Mag. Retrieved from: https://analyticsindiamag.com/how-facial-recognition-is-becoming-the-indian-governments-new-best-friend/. Accessed 3 June 2021.
Cloudflare. (n.d.). What is live streaming? | How live streaming works. Retrieved from: https://www.cloudflare.com/en-in/learning/video/what-is-live-streaming/. Accessed 23 June 2021.
Earls, A. R. (2019). Drone (UAV). Tech Target. Retrieved from: https://internetofthingsagenda.techtarget.com/definition/drone. Accessed 26 July 2021.
EE News Desk. (2020). 10 Event Tech solutions that have become indispensable for event planners. Retrieved from: http://everythingexperiential.businessworld.in/article/10-Event-Tech-solutions-that-have-become-indispensable-for-event-planners-/09-01-2020-181760/. Accessed 20 July 2021.
Eventival. (n.d.). The world’s number one film festival software. Retrieved from: https://www.eventival.com/. Accessed 10 Sept 2021.
Expert System. (n.d.). Chatbot: What is Chatbot? Why are Chatbots important? Retrieved from: https://www.expertsystem.com/chatbot/. Accessed 10 July 2021.
Faisal, M. (2020). Microsoft Translator adds 5 more Indian languages: How to use real-time translation. The Indian Express. Retrieved from: https://indianexpress.com/article/technology/tech-news-technology/microsoft-translator-supports-5-new-indian-languages-how-to-use-real-time-translation-6365594/. Accessed 24 July 2021.
Inc.Outlook. (2019). How technology is shaping the event management industry? Retrieved from: https://www.incoutlook.com/2019/11/20/how-technology-is-shaping-the-event-management-industry/. Accessed 20 June 2021.
Incharged. (2017). 10 Ways charging tables can benefit your event. Retrieved from: https://incharged.com/10-ways-charging-tables-can-benefit-event/. Accessed 25 July 2021.
Indiamart.com. (n.d.). Identium tech solutions. Retrieved from: https://www.indiamart.com/identem-tech-solution/rfid-conference-badges.html. Accessed 22 June 2021.
Jain, S. (2017). Creative factory creates stunning projection mapping experience for GVK Sangeet in Hyderabad. EventFaqs.com. Retrieved from: https://www.eventfaqs.com/news/ef-13424/creative-factory-creates-stunning-projection-mapping-experience-for-gvk-sangeet-in-hyderabad. Accessed 2 June 2021.
Jha, L. (2020a). Coronavirus: Media and entertainment events hit across India. Mint. Retrieved from: https://www.livemint.com/industry/media/coronavirus-media-and-entertainment-events-hit-across-india-11583408794798.html. Accessed 15 Sept 2021.
Jha, M. (2020b). Eyes in the sky. Rest of world. Retrieved from: https://restofworld.org/2020/india-magh-mela/. Accessed 2 June 2021.
Joshi, N. (2020). Leveraging the benefits of AR and VR in the events industry. Allerin. Retrieved from: https://www.allerin.com/blog/leveraging-the-benefits-of-ar-and-vr-in-the-events-industry. Accessed 26 July 2021.
Makerobos. (n.d.). Event management Chatbot: Uses cases, benefits and templates. Retrieved from: https://www.makerobos.com/chatbot-templates/event-management-chatbot. Accessed 26 July 2021.
Maruti Techlabs. (n.d.). How can Chatbots help make your event a huge success? Retrieved from: https://marutitech.com/event-chatbot/. Accessed 27 July 2021.
Mathrubhumi. (2021). Kalasamoohathinu Unarvekaan Mazha Mizhi Mega Streaming 28 Muthal. Retrieved from: https://mathrubhumi.co.in/mazhamizhi-mega-streaming-from-august-28/. Accessed 30 July 2021.
Mint. (2021). D4 Drone System, used for Republic Day Security, can prevent Jammu like attacks: DRDO. Retrieved from: https://www.livemint.com/news/india/d4-drone-system-used-for-republic-day-security-can-prevent-jammu-like-attacks-drdo-11625205553835.html. Accessed 24 July 2021.
Renesas. (n.d.). Introduction to wireless battery charging. Retrieved from: https://www.renesas.com/us/en/products/power-management/wireless-power/introduction-to-wireless-battery-charging. Accessed 25 July 2021.
Saini, D. K. (2019). Event technology trends shaping the future of events in India. Evenzhub. Retrieved from: https://www.evenzhub.com/blog/event-technology-trends-shaping-the-future-of-events-in-india. Accessed 3 June 2021.
Security Today. (2016). NEC India to deploy facial recognition in Andhra Pradesh festival celebrations. Retrieved from: https://www.securitytoday.in/blog/nec-india-to-deploy-facial-recognition-in-andhra-pradesh-festival-celebrations/. Accessed 3 June 2021.
Shankar, A. (2019). An exhibition for VR makers. Mint. Retrieved from https://www.livemint.com/mint-lounge/features/an-exhibition-for-vr-makers-11574432002210.html. Accessed 15 Sept 2021.
Sharma, P. (2019). Role of technology in evolving the event management industry. The CEO Magazine. Retrieved from: https://www.theceo.in/technology/role-of-technology-in-evolving-the-event-management-industry. Accessed 5 June 2021.
Sheth, H. (2017). Event Planning 2.0: How technology has changed the face of event organizing. TSNN. Retrieved from https://www.tsnn.com/blog/event-planning-20-how-technology-has-changed-face-event-organizing. Accessed 15 June 2021.
Sightcorp. (n.d.). Everything about emotion recognition. Retrieved from: https://sightcorp.com/knowledge-base/emotion-recognition/. Accessed 3 June 2021.
Sourceforge. (n.d.). Mobile event apps in India. Retrieved from: https://sourceforge.net/software/mobile-event/india/. Accessed 25 July 2021.
Techopedia. (n.d.). Mobile application. Retrieved from: https://www.techopedia.com/definition/2953/mobile-application-mobile-app. Accessed 16 July 2020.
Telangana Today. (2021). Telangana’s AI-based crowd management tool selected for NASSCOM award. Retrieved from: https://telanganatoday.com/telanganas-ai-based-crowd-management-tool-selected-for-nasscom-award. Accessed 15 Sept 2021.
Thales. (n.d.). Facial recognition: top 7 trends (tech, vendors, markets, use cases & latest news). Retrieved from: https://www.thalesgroup.com/en/markets/digital-identity-and-security/government/biometrics/facial-recognition. Accessed 25 July 2021.
The Sherp. (2020). The live streaming of festivals is a global phenomenon that has reached India. Sherpa Land. Retrieved from: https://www.festivalsherpa.com/the-live-streaming-of-festivals-is-a-global-phenomenon-that-has-reached-india/. Accessed 20 July 2021.
The Week. (2021). Govt working on real-time translation tool for Indian languages: MeitY. Retrieved from: https://www.theweek.in/news/india/2021/06/19/govt-working-on-real-time-translation-tool-for-indian-languages-meity.html. Accessed 25 July 2021.
Thomas, A. (2020). 10 Stunning use cases of AR/VR for event management. Datamatics. Retrieved from: https://blog.datamatics.com/10-stunning-use-cases-of-ar-vr-for-event-management. Accessed 25 July 2021.
Tutorialspoint. (n.d.). Artificial intelligence – Overview. Retrieved from: https://www.tutorialspoint.com/artificial_intelligence/artificial_intelligence_overview.htm. Accessed 15 July 2021.
WhatIs.com. (n.d.-a). Augmented reality. Retrieved from: https://whatis.techtarget.com/definition/augmented-reality-AR. Accessed 14 July 2021.
WhatIs.com. (n.d.-b). Virtual reality. Retrieved from: https://whatis.techtarget.com/definition/virtual-reality. Accessed 12 July 2021.
Yolmo, Y. R. (2019). Top 7 Blockchain developments in India: 2019. AnalyticsIndiaMag. Retrieved from: https://analyticsindiamag.com/top-7-blockchain-developments-in-india-2019/. Accessed 25 July 2021.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2022 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this chapter
Cite this chapter
R., S.R.B. (2022). Information and Communication Technology Application in Tourism Events, Fairs and Festivals in India. In: Hassan, A. (eds) Technology Application in Tourism Fairs, Festivals and Events in Asia. Springer, Singapore. https://doi.org/10.1007/978-981-16-8070-0_12
Download citation
DOI: https://doi.org/10.1007/978-981-16-8070-0_12
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-16-8069-4
Online ISBN: 978-981-16-8070-0
eBook Packages: Business and ManagementBusiness and Management (R0)