China’s Cultural Industry Policy

Abstract

In the globalized world, the cultural industry has emerged as a new promising field. Countries are accelerating their competition to become a culture power nation. In the past, China used culture in the purpose of electing ideology. Since China’s entry into the World Trade Organization (WTO), China started to foster the cultural industry. Since 2001, China started to carry out the cultural industry policy. In 2009, after ‘Cultural Industry Promoting Plan’, China propelled cultural industry to promote policy in earnest. In 2011, the Chinese government claimed it would nurture the cultural industry as a national strategic industry. In China, cultural industry has been stressed as a part of its soft power strategy. The culture has been emerged as a mean for spreading ideology and a new growth engines for industry.