Skip to main content
SpringerLink
Log in

Achieving Business Agility Through Service-Oriented Architecture in Recovering Markets

  • Conference paper
  • First Online:
Managing in Recovering Markets

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

Abstract

Organizations in recovering markets are struggling to sustain and grow. These markets are characterized by turbulence in terms of market volatility and uncertainties. Over the years, there has been a greater need of alignment of IT strategies with business strategies. However, business leaders have always been skeptical towards IT spending because of the perceived gap between business needs and IT. The changing landscape of IT through emerging technologies such as cloud computing and service-oriented architecture is addressing the gap by providing flexibility, agility, and scalability. This research paper addresses the role of service-oriented architecture (SOA) in achieving business agility in organizations. The existing enterprise systems such as ERP, CRM, SCM, etc. are making organizations very efficient, but end-to-end value chain agility is not achieved through these hardwired independent enterprise systems (Alter, Defining information systems as work systems: implications for the IS field. Eur J Inf Syst 17(5):448–469, 2008). SOA addresses this gap by identifying the business services needs and then delivering it. SOA integrates the heterogeneous IT applications that may exist in organizations. In recovering markets, competiveness is achieved by using the technology efficiently and effectively. In this research paper, a conceptual model has been designed to address the business value chain agility through SOA.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  • Agarwal A, Shankar R, Tiwari MK (2006) Modeling the metrics of lean, agile and leagile supply chain: an ANP-based approach. Eur J Oper Res 173(1):211–225

    Article  Google Scholar 

  • Alter S (2008) Defining information systems as work systems: implications for the IS field. Eur J Inf Syst 17(5):448–469

    Article  Google Scholar 

  • Bieberstein N, Bose S, Fiammante M, Jones K, Shah R (2006) Service-Oriented Architecture (SOA) Compass-business value. Planning, and enterprise roadmap, IBM developer Works

    Google Scholar 

  • Brown PC (2008) Implementing soa: total architecture in practice. Addison-Wesley Professional, Upper Saddle River

    Google Scholar 

  • Chase RB, Hayes RH (1991) Beefing up operations in. Manag Rev 33(1):15

    Google Scholar 

  • Christopher M (2000) The agile supply chain: competing in volatile markets. Ind Mark Manag 29(1):37–44

    Article  Google Scholar 

  • Cohen WM, Levinthal DA (1990) Absorptive capacity: a new perspective on learning and innovation. Adm Sci Q 35(1):128–152

    Article  Google Scholar 

  • Gabhart K, Bhattacharya B (2008) Chapter 3: SOA value proposition. In: Service Oriented Architecture (SOA) field guide for executives. Wiley, Hoboken

    Google Scholar 

  • Gligor DM, Holcomb MC (2012) Understanding the role of logistics capabilities in achieving supply chain agility: a systematic literature review. Supply Chain Manag 17(4):438–453

    Article  Google Scholar 

  • Goldman SL, Nagel RN, Preiss K (1995) Agile competitors and virtual organizations: strategies for enriching the customer, vol 8. Van Nostrand Reinhold, New York

    Google Scholar 

  • Gunasekaran A (1998) Agile manufacturing: enablers and an implementation framework. Int J Prod Res 36(5):1223–1247

    Article  Google Scholar 

  • Gupta AK, Smith KG, Shalley CE (2006) The interplay between exploration and exploitation. Acad Manag J 49(4):693–706

    Article  Google Scholar 

  • Huang PY, Ouyang TH, Pan SL, Chou TC (2012) The role of IT in achieving operational agility: a case study of Haier, China. Int J Inf Manag 32(3):294–298

    Article  Google Scholar 

  • Hult GTM, Ketchen DJ, Arrfelt M (2007) Strategic supply chain management: improving performance through a culture of competitiveness and knowledge development. Strateg Manag J 28(10):1035–1052

    Article  Google Scholar 

  • Inaganti S, Aravamudan S (2007) SOA maturity model. BP Trends, April 2007, 1–23

    Google Scholar 

  • Ireland RD, Webb JW (2007) A multi-theoretic perspective on trust and power in strategic supply chains. J Oper Manag 25(2):482–497

    Article  Google Scholar 

  • Ismail HS, Sharifi H (2006) A balanced approach to building agile supply chains. Int J Phys Distrib Logist Manag 36(6):431–444

    Article  Google Scholar 

  • Joachim N, Beimborn D, Weitzel T (2013) The influence of SOA governance mechanisms on IT flexibility and service reuse. J Strateg Inf Syst 22(1):86–101

    Article  Google Scholar 

  • Ketchen DJ Jr, Hult GTM (2007) Bridging organization theory and supply chain management: the case of best value supply chains. J Oper Manage 25(2):573–580

    Article  Google Scholar 

  • Kogut B, Zander U (1992) Knowledge of the firm, combinative capabilities, and the replication of technology. Organ Sci 3(3):383–397

    Article  Google Scholar 

  • Kontogiannis K, Lewis GA, Smith DB (2008) A research agenda for service-oriented architecture. In: Proceedings of the 2nd International Workshop on Systems Development in SOA Environments. ACM, New York, pp 1–6

    Chapter  Google Scholar 

  • March JG (1991) Exploration and exploitation in organizational learning. Organ Sci 2(1):71–87

    Article  Google Scholar 

  • Matei G, Bank RC (2011) SOA and PM, a partnership for successful organizations. Inform Econ 15(4):39–54

    Google Scholar 

  • Menor LJ, Roth AV, Mason CH (2001) Agility in retail banking: a numerical taxonomy of strategic service groups. Manuf Serv Oper Manag 3(4):273–292

    Google Scholar 

  • Mowen M, Hansen D (2007) Managerial accounting, 8th edn. Thomson South-Western, Mason

    Google Scholar 

  • Narasimhan R, Das A (1999) An empirical investigation of the contribution of strategic sourcing to manufacturing flexibilities and performance*. Decis Sci 30(3):683–718

    Article  Google Scholar 

  • Oracle (2009) What is reusable service? Retrieved 19 July 2013 from the World Wide Web: http://www.oracle.com/technetwork/articles/bechara-reusable-service-087796.html

  • Ordanini A, Pasini P (2008) Service co-production and value co-creation: the case for a service-oriented architecture (SOA). Eur Manag J 26(5):289–297

    Article  Google Scholar 

  • Overby E, Bharadwaj A, Sambamurthy V (2006) Enterprise agility and the enabling role of information technology. Eur Manag J 15(2):120–131

    Google Scholar 

  • Papazoglou MP, Van Den Heuvel WJ (2007) Service oriented architectures: approaches, technologies and research issues. VLDB J 16(3):389–415

    Article  Google Scholar 

  • Payne A, Frow P (2005) A strategic framework for customer relationship management. J Mark 69(4):167–176

    Article  Google Scholar 

  • Pega (2013) Customer relationship management systems. Retrieved 18 July 2013 from the World Wide Web: http://www.pega.com/fr/customer-relationship-management-systems

  • Porter ME (1985) Competitive advantage: creating and sustaining superior performance. Free Press, New York

    Google Scholar 

  • Porter ME, Millar VE (1985) How information gives you competitive advantage. Harv Bus Rev 63(4):149–161

    Google Scholar 

  • Ren M, Lyytinen K (2008) Building enterprise architecture agility and sustenance with SOA. Commun Assoc Inf Syst 22(1):75–86

    Google Scholar 

  • Roberts N, Grover V (2012a) Investigating firm's customer agility and firm performance: the importance of aligning sense and respond capabilities. J Bus Res 65(5):579–585

    Article  Google Scholar 

  • Roberts N, Grover V (2012b) Leveraging information technology infrastructure to facilitate a firm's customer agility and competitive activity: an empirical investigation. J Manag Inf Syst 28(4):231–270

    Article  Google Scholar 

  • Roth AV, Jackson WE III (1995) Strategic determinants of service quality and performance: evidence from the banking industry. Manag Sci 41(11):1720–1733

    Article  Google Scholar 

  • Sambamurthy V, Bharadwaj A, Grover V (2003) Shaping agility through digital options: reconceptualizing the role of information technology in contemporary firms. MIS Q 23(2):237–263

    Google Scholar 

  • Sanchez R, Heene A (2004) The new strategic management. Wiley, New York

    Google Scholar 

  • Sharifi H, Zhang Z (1999) A methodology for achieving agility in manufacturing organisations: an introduction. Int J Prod Econ 62(1):7–22

    Article  Google Scholar 

  • Sharp JM, Irani Z, Desai S (1999) Working towards agile manufacturing in the UK industry. Int J Prod Econ 62(1):155–169

    Article  Google Scholar 

  • Swafford PM, Ghosh S, Murthy NN (2006) A framework for assessing value chain agility. Int J Oper Prod Manage 26(2):118–140

    Article  Google Scholar 

  • Yang C, Liu HM (2012) Boosting firm performance via enterprise agility and network structure. Manag Decis 50(6):1022–1044

    Article  Google Scholar 

  • Yusuf YY, Sarhadi M, Gunasekaran A (1999) Agile manufacturing: the drivers, concepts and attributes. Int J Prod Econ 62(1):33–43

    Article  Google Scholar 

  • Zaheer S, Zaheer A (1997) Country effects on information seeking in global electronic networks. J Int Bus Stud 27(1):77–100

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Management Development Institute, Mehrauli Road, Sukhrali, Gurgaon, 122007, India

    Sangeeta Shah Bharadwaj, Sumedha Chauhan & Aparna Raman

Authors
  1. Sangeeta Shah Bharadwaj
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Sumedha Chauhan
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Aparna Raman
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Sangeeta Shah Bharadwaj .

Editor information

Editors and Affiliations

  1. Operations Management, Management Development Institute, Gurgaon, India

    S. Chatterjee

  2. Information Management, Management Development Institute, Gurgaon, Haryana, India

    N.P. Singh

  3. Information Management, Management Development Institute, Gurgaon, Haryana, India

    D.P. Goyal

  4. Operations Management, Management Development Institute, Gurgaon, India

    Narain Gupta

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Springer India

About this paper

Cite this paper

Bharadwaj, S.S., Chauhan, S., Raman, A. (2015). Achieving Business Agility Through Service-Oriented Architecture in Recovering Markets. In: Chatterjee, S., Singh, N., Goyal, D., Gupta, N. (eds) Managing in Recovering Markets. Springer Proceedings in Business and Economics. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1979-8_2

Download citation

Publish with us

Policies and ethics

Search

Navigation