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Big Data is watching you: Persönlichkeitsanalyse und Microtargeting auf Social Media

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Die Psychologie des Postfaktischen: Über Fake News, „Lügenpresse“, Clickbait & Co.

Zusammenfassung

Washington, 10. April 2018, 14.15 Uhr. Facebook-CEO Mark Zuckerberg bittet vor den Augen des US-Senats die User seines Netzwerks um Entschuldigung: „We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry.“ Doch was zwingt den Multimilliardär zu einem derartigen Eingeständnis?

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Authors and Affiliations

  1. Würzburg, Deutschland

    Fabian Prietzel

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  1. Fabian Prietzel
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Correspondence to Fabian Prietzel .

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  1. Julius-Maximilians-Universität Würzburg, Würzburg, Germany

    Markus Appel

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Prietzel, F. (2020). Big Data is watching you: Persönlichkeitsanalyse und Microtargeting auf Social Media. In: Appel, M. (eds) Die Psychologie des Postfaktischen: Über Fake News, „Lügenpresse“, Clickbait & Co.. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-58695-2_8

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  • DOI: https://doi.org/10.1007/978-3-662-58695-2_8

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  • Print ISBN: 978-3-662-58694-5

  • Online ISBN: 978-3-662-58695-2

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