Zusammenfassung
Produkt- und Preisvergleichsseiten erfreuen sich immer größerer Beliebtheit. Nach einer Untersuchung des IfD Allensbach nutzen 54 % aller deutschen Internetnutzer Produkt- und Preisvergleichsseiten (PPS), um sich online über Produkte und deren Preise zu informieren. Aufgrund des relativen Neuheitsgrades dieses Phänomens, gibt es bislang wenige wissenschaftliche Untersuchungen zu PPS. Deshalb stellen diese den zentralen Untersuchungsgegenstand des vorliegenden Beitrages dar. Es soll empirisch überprüft werden, welche Faktoren im Rahmen der Nutzung solcher Seiten einen signifikanten Einfluss auf die Kaufabsicht haben. Dafür wird ein entsprechendes Hypothesenmodell aus der Theorie abgeleitet und anschließend empirisch überprüft.
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Bretschneider, U., Gierczak, M., Sonnick, A., Leimeister, J. (2015). Auf der Jagd nach dem günstigsten Preis: Was beeinflusst die Kaufabsicht von Nutzern von Produkt- und Preisvergleichsseiten?. In: Linnhoff-Popien, C., Zaddach, M., Grahl, A. (eds) Marktplätze im Umbruch. Xpert.press. Springer Vieweg, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43782-7_7
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