Zusammenfassung
Das folgende Kapitel behandelt soziales Verhalten am Markt in Bezug auf nachhaltiges Investieren. Das dem Menschen innewohnende Grundbestreben zu sozial verantwortlichem Verhalten wird beleuchtet an den folgenden psychologischen Motiven: Ökonomische Nutzenmaximierung, Altruismus, Vertrauen und Reziprozität, unternehmerisches Innovationsstreben, strategische Führungsvorteile durch sozialen Status, Nutzen durch Transparenz und Informationsaustausch, interne Kontrollüberzeugung, Selbstwertsteigerung durch Identifikation und Selbst-Konsistenz sowie die Verkörperung von sozialen und langfristig-orientierten Werten. Umweltökonomisch gesehen behandelt das Kapitel einerseits den Ausschluss von umweltschädigendem Verhalten durch negatives Screening von natürliche Ressourcen schädigende Marktallokationen, gleichzeitig werden aber auch die positiven Potenziale des Finanzmarktes beschrieben, um Nachhaltigkeit finanzierbar zu machen. Insgesamt liefert das Kapitel Potenziale und Problematiken von Nachhaltigkeit und Investitionen. Lösungen zur Klimawandelfinanzierung über Generationen sowie Implementierung von Nachhaltigkeit werden beschrieben mit dem Ziel, dem ökologischen Fairnessmandat für diese und folgende Generationen gerecht zu werden.
Die vorliegende Arbeit wurde durch das Eugene Lang College der New School New York, die Fritz Thyssen Stiftung, das Janeway Center, die New School for Social Research, ein Prize Fellowship sowie die Universität Wien unterstützt.
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Puaschunder, J.M. (2018). Nachhaltigkeit und Investment: Psychologische Aspekte von nachhaltigkeitsorientiertem Investitionsverhalten. In: Schmitt, C., Bamberg, E. (eds) Psychologie und Nachhaltigkeit. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-19965-4_11
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