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The Future of Marketing Modeling

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Advanced Methods for Modeling Markets

Part of the book series: International Series in Quantitative Marketing ((ISQM))

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Abstract

Giving all the changes to business and marketing just since the start of this century, is there a future for marketing modeling?

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Notes

  1. 1.

    Other publications that discuss model developments are Bijmolt etal. (2010) with an emphasis on the role of models for customer engagement; Leeflang (2011); Leeflang and Hunneman (2010); Roberts etal. (2014).

  2. 2.

    Alternative stages of development are discussed in Leeflang etal. (2000) and Wierenga (2008, Chap. 1).

  3. 3.

    See Wedel and Kannan (2016).

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Authors and Affiliations

  1. Department of Marketing, Northeastern University, Boston, USA

    Koen H. Pauwels

  2. Department of Marketing, University of Groningen, Groningen, The Netherlands

    Peter S. H. Leeflang, Tammo H. A. Bijmolt & Jaap E. Wieringa

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  1. Koen H. Pauwels
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  2. Peter S. H. Leeflang
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  3. Tammo H. A. Bijmolt
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  4. Jaap E. Wieringa
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Correspondence to Koen H. Pauwels .

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Editors and Affiliations

  1. Department of Marketing, University of Groningen, Groningen, The Netherlands

    Peter S. H. Leeflang

  2. Department of Marketing, University of Groningen, Groningen, The Netherlands

    Jaap E. Wieringa

  3. Department of Marketing, University of Groningen, Groningen, The Netherlands

    Tammo H.A Bijmolt

  4. Department of Marketing, D’Amore-McKim School of Business, Northeastern University, Boston, USA

    Koen H. Pauwels

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Pauwels, K.H., Leeflang, P.S.H., Bijmolt, T.H.A., Wieringa, J.E. (2017). The Future of Marketing Modeling. In: Leeflang, P., Wieringa, J., Bijmolt, T., Pauwels, K. (eds) Advanced Methods for Modeling Markets. International Series in Quantitative Marketing. Springer, Cham. https://doi.org/10.1007/978-3-319-53469-5_20

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