Abstract
Most of the pioneers in marketing thought were either trained as economists or trained by economists, so it is somewhat of a surprise to find that very little has been done to apply econometric techniques and microeconomics to the development of marketing theory.
In this paper some ideas are presented on how various marketing theories, principles, and laws might be combined into a comprehensive model of the market.
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Cooke, E.F. (2015). A Micromarketing Model. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_85
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DOI: https://doi.org/10.1007/978-3-319-16943-9_85
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16942-2
Online ISBN: 978-3-319-16943-9
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