Marketing Health Services in a Turbulent Environment: The St. Vincent Medical Center Experience

Abstract

St. Vincent Medical Center of Toledo, Ohio provides a vast array of specialty services to a constantly changing market. The changes are not unique to the St. Vincent market, but are being experienced throughout the United States Health Care System. In order to address the changes noted, constant monitoring of trends and development of strategies to meet challenges are required. St. Vincent Medical Center has organized its resources to best achieve a competitive position in its market. Having a regional market presence and participating at the national level in a Health System, while also responding to indigent care delivery have positioned St. Vincent Medical Center as a leader in Northwest Ohio. Current trends and strategies are noted, as well as the organizational changes the Medical Center has experienced throughout the last decade. From joint venturing with a major local competitor, to strengthening the regional system through networking with providers in Ohio and Michigan, St. Vincent Medical Center has responded to changes through creative programs and a dynamic management.