Abstract
This paper examines dramatic changes that are taking place in the health care industry with respect to the coming competition between health care providers. Strategies are developed for physicians to better market health care and to survive within the changing environment.
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© 2015 Academy of Marketing Science
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Blackwell, R.D., Johnston, W.J., McKay, M.E., McNeeley, B. (2015). Marketing Oriented Strategies for Physicians: The Coming Competition in Health Care Delivery. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_136
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DOI: https://doi.org/10.1007/978-3-319-16946-0_136
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16945-3
Online ISBN: 978-3-319-16946-0
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