Abstract
The focus of this study was the high attrition rate of a small, Midwestern two-year college. The researchers examined the influence of a number of variables, including high school rank and grade point averages of students, socioeconomic status, education of parents, college grade point averages, employment status of students, and financial need. Results of the study indicated that dropouts tended to have experienced less academic success and to be employed more hours per week than persisters. Persisters also tended to receive more financial aid and be more involved in campus organizations than dropouts.
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Smith, L.J., Smith, G.L. (2015). Achieving Satisfaction with a Long-Term Service. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_4
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