Abstract
This paper is concerned with the concept of entrepreneurship in the large and complex business corporation with its network of management and organisational processes. Although, therefore, it fully recognises the significance of individual talents and dynamism as entrepreurship characteristics - of ten associated with charismatic, risk-bearing founders of firms - it emphasises entrepreneurship as a process and then asks where it is located.
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Keywords
- Entrepreneurial Behaviour
- Individual Talent
- Marketing Function
- Informational Technology
- Entrepreurship Characteristic
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© 2015 Academy of Marketing Science
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Minkes, A.L., Foxall, G.F. (2015). Thoughts on an Old Theme: Entrepreurship and Organisation. In: Ford, J., Honeycutt, Jr., E. (eds) Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13084-2_24
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DOI: https://doi.org/10.1007/978-3-319-13084-2_24
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-13083-5
Online ISBN: 978-3-319-13084-2
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