Abstract
As the population of the United States continues to increase, the average age is rising with the aging of the “baby boomer” generation as a major contributing factor. A doubling of the “seniors” market in the next 30 years presents special challenges for public policy makers and opportunities for healthcare providers, particularly primary care physicians. Congress and the Health Care Financing Administration (HCF A) are currently confronted with limited resources for Medicare. Authorized Medicare physician expenditures will demand greatly increased funding. In tum, this increase will require more participating physicians and increased Medicare participation by current providers. In recent years, primary care physicians have received higher authorized fees, and have served an important role as “gatekeepers” for referrals to the more expensive nonprimary care. These physicians have experienced a change from a predominately consumer market (e.g., patient pay) to a more competitive business market (e.g., government, HMO). There still remains a substantial difference in the lower fees for a given service to government (Medicare, Medicaid) and the higher fees offered by private insurance payors.
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© 2015 Academy of Marketing Science
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Green, R.D., Haring, R.C., Rink, D.R. (2015). Challenges and Changes in an Aging Consumer Market: A Medicare Healthcare Study. In: Noble, C. (eds) Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13078-1_81
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DOI: https://doi.org/10.1007/978-3-319-13078-1_81
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-13078-1
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