Abstract
Web-based distance learning can generate a higher volume of students at a relatively lower cost in comparison to traditional classroom courses. After the initial start-up costs, Internet classes offer the potential for much larger class sizes and higher fees. It is important for educators to consider learning styles of students in order to facilitate success and encourage retention of students in both traditional classroom settings and web-based courses. Because online distance learning is a relatively new technology, research is lacking in the development of Internet courses that will enhance student performance and retention. This study provides insight for educators regarding learning styles and social orientation of students currently enrolled in web-based courses compared to those in traditional classes.
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© 2015 Academy of Marketing Science
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Neeley, C.R., Rajamma, R.K. (2015). Antecedents to Student Preference for Web-Based and Traditional Classes. In: Spotts, H. (eds) Creating and Delivering Value in Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11848-2_80
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DOI: https://doi.org/10.1007/978-3-319-11848-2_80
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