Skip to main content

“Good” and “Bad” Machine Agency in the Context of Human-AI Communication: The Case of ChatGPT

  • Conference paper
  • First Online:
HCI International 2023 – Late Breaking Papers (HCII 2023)

Abstract

Machine agency, defined as the ability of machines to act autonomously and interact with users, is becoming increasingly significant in the field of human-machine interaction research. This is especially evident in relation to ChatGPT and other generative artificial intelligence (AI) tools. In this paper, we present an initial extension of S. Shyam Sundar’s theory of machine agency, specifically in the context of human-AI communication. We review existing literature on this topic and use real-life news reports on ChatGPT from November 2022 to April 2023 as a basis for illustrating the factors that influence people’s perceptions of machine agency as either positive or negative. These perceptions are influenced by a range of factors, including ethical alignment, privacy, transparency, social inclusiveness, human autonomy, and well-being. We propose a more explicit differentiation between “good” and “bad” machine agency, a conceptualization that can enhance our understanding of the complexities of human-AI communication. We believe this approach can contribute to the development of guidelines and best practices for using generative AI tools and similar AI technologies. Finally, this conceptualization may help people and the public to better benefit from generative AI and identify its risks.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 69.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 89.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Future of Life Institute Homepage: https://futureoflife.org/open-letter/pause-giant-ai-experiments/. Last accessed 11 Apr 2023

  2. Manyika, J., et al.: Jobs Lost, Jobs Gained: Workforce Transitions in a Time of Automation. McKinsey Global Institute (2017)

    Google Scholar 

  3. Szollosy, M.: Freud, Frankenstein and our fear of robots: projection in our cultural perception of technology. AI & Soc. 32(3), 433–439 (2016). https://doi.org/10.1007/s00146-016-0654-7

    Article  Google Scholar 

  4. McClure, P.K.: “You’re fired”, says the robot: the rise of automation in the workplace, technophobes, and fears of unemployment. Soc. Sci. Comput. Rev. 36(2), 139–156 (2018). https://doi.org/10.1177/0894439317698637

    Article  Google Scholar 

  5. Cave, S., Dihal, K.: Hopes and fears for intelligent machines in fiction and reality. Nat. Mach. Intell. 1(2), 74–78 (2019). https://doi.org/10.1038/s42256-019-0020-9

    Article  Google Scholar 

  6. Sundar, S.S.: Rise of machine agency: a framework for studying the psychology of human–ai interaction (HAII). J. Comput.-Mediated Commun. 25(1), 74–88 (2020). https://doi.org/10.1093/jcmc/zmz026

    Article  Google Scholar 

  7. Sundar, S.S., Lee, E.-J.: Rethinking communication in the era of artificial intelligence. Hum. Commun. Res. 48(3), 379–385 (2022). https://doi.org/10.1093/hcr/hqac014

    Article  Google Scholar 

  8. Guzman, A.L., Lewis, S.C.: Artificial intelligence and communication: a human–machine communication research agenda. New Media Soc. 22(1), 70–86 (2019). https://doi.org/10.1177/1461444819858691

    Article  Google Scholar 

  9. Fox, J., Gambino, A.: Relationship development with humanoid social robots: applying interpersonal theories to human-robot interaction. Cyberpsychol. Behav. Soc. Netw. 24(5), 294–299 (2021). https://doi.org/10.1089/cyber.2020.0181

    Article  Google Scholar 

  10. Gibbs, J., Kirkwood, G., Fang, C., Wilkenfeld, J.N.: Negotiating agency and control: theorizing human-machine communication from a Structurational perspective. Human-Mach. Commun. 2, 153–171 (2021). https://doi.org/10.30658/hmc.2.8

    Article  Google Scholar 

  11. Laapotti, T., Raappana, M.: Algorithms and organizing. Hum. Commun. Res. 48(3), 491–515 (2022). https://doi.org/10.1093/hcr/hqac013

    Article  Google Scholar 

  12. OpenAI Homepage: https://openai.com/blog/chatgpt. Last accessed 10 May 2023

  13. OpenAI Homepage: https://openai.com/research/gpt-4. Last accessed 10 May 2023

  14. Markov, T., et al.: A Holistic Approach to Undesired Content Detection in the Real World (2022). http://arxiv.org/abs/2208.03274

  15. Fogg, B.J.: Persuasive technology: using computers to change what we think and do. Ubiquity 2002(December), 2 (2002). https://doi.org/10.1145/764008.763957

    Article  Google Scholar 

  16. Krügel, S., Ostermaier, A., Uhl, M.: ChatGPT’s inconsistent moral advice influences users’ judgment. Sci. Rep. 13(1), 4569 (2023). https://doi.org/10.1038/s41598-023-31341-0

    Article  Google Scholar 

  17. OpenAI Homepage: https://openai.com/charter. Last accessed 10 May 2023

  18. Beer, D.: The social power of algorithms. Inf. Commun. Soc. 20(1), 1–13 (2017). https://doi.org/10.1080/1369118X.2016.1216147

    Article  MathSciNet  Google Scholar 

  19. van Dis, E.A.M., Bollen, J., Zuidema, W., van Rooij, R., Bockting, C.L.: ChatGPT: five priorities for research. Nature 614(7947), 224–226 (2023). https://doi.org/10.1038/d41586-023-00288-7

    Article  Google Scholar 

  20. Floridi, L.: AI as agency without intelligence: on ChatGPT, large language models, and other generative models. Philos. Technol. (2023). https://doi.org/10.2139/ssrn.4358789

    Article  Google Scholar 

  21. Brandtzaeg, P.B., Skjuve, M., Følstad, A.: My AI friend: how users of a social chatbot understand their human-AI friendship. Human Commun. Res. 48(3), 404–429 (2022). https://doi.org/10.1093/hcr/hqac008

    Article  Google Scholar 

  22. Fitzpatrick, K.K., Darcy, A., Vierhile, M.: Delivering cognitive behavior therapy to young adults with symptoms of depression and anxiety using a fully automated conversational agent (Woebot): a randomized controlled trial. J. Med. Internet Res. Mental Health 4(2), e19 (2017). https://doi.org/10.2196/mental.7785

    Article  Google Scholar 

  23. Stephens, T.N., Joerin, A., Rauws, M., Werk, L.N.: Feasibility of pediatric obesity and prediabetes treatment support through tess, the ai behavioral coaching Chatbot. Trans. Behav. Med. 9(3), 440–447 (2019). https://doi.org/10.1093/tbm/ibz043

    Article  Google Scholar 

  24. Skjuve, M., Følstad, A., Fostervold, K.I., Brandtzaeg, P.B.: My chatbot companion – a study of human-chatbot relationships. Int. J. Hum Comput Stud. 149, 102601 (2021). https://doi.org/10.1016/j.ijhcs.2021.102601

    Article  Google Scholar 

  25. Ta, V., et al.: User experiences of social support from companion chatbots in everyday contexts: thematic analysis. J. Med. Internet Res. 22(3), e16235 (2020). https://doi.org/10.2196/16235

    Article  MathSciNet  Google Scholar 

  26. Brandtzæg, P.B., Skjuve, M., Kristoffer Dysthe, K.K., Følstad, A.: When the social becomes non-human: young people’s perception of social support in Chatbots. In: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, pp.1–13. Association for Computing Machinery, New York, NY, United States (2021). https://doi.org/10.1145/3411764.3445318

  27. Dwivedi, Y.K., et al.: “So what if ChatGPT wrote it?” multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy. Int. J. Inf. Manage. 71, 102642 (2023). https://doi.org/10.1016/j.ijinfomgt.2023.102642

    Article  Google Scholar 

  28. Ruane, E., Birhane, A., Ventresque, A.: Conversational AI: social and ethical considerations. In: Irish Conference on Artificial Intelligence and Cognitive Science, pp.104–115 (2019)

    Google Scholar 

  29. Larsson, S., et al.: Sustainable AI: An Inventory of the State of Knowledge of Ethical, Social, and Legal Challenges Related to Artificial Intelligence (2019). https://lucris.lub.lu.se/ws/portalfiles/portal/62833751/Larson_et_al_2019_SUSTAINABLE_AI_web_ENG_05.pdf

  30. Mikalef, P., Conboy, K., Lundström, J.E., Popovič, A.: Thinking responsibly about responsible AI and ‘the dark side’ of AI. Eur. J. Inf. Syst. 3, 257–268 (2022). https://doi.org/10.1080/0960085X.2022.2026621

    Article  Google Scholar 

  31. Skjuve, M., Brandtzæg, P.B., Følstad, A.: Why People Use ChatGPT (2023). https://doi.org/10.2139/ssrn.4376834

  32. European Commission: https://ec.europa.eu/futurium/en/ai-alliance-consultation.1.html. Last accessed 21 May 2023

  33. New York Times: https://www.nytimes.com/2023/01/15/opinion/ai-chatgpt-lobbying-democracy.html. Last accessed 9 June 2023

  34. Engadget: https://www.engadget.com/openai-improves-chatgpt-privacy-with-new-data-controls-174851274.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuYmluZy5jb20v&guce_referrer_sig=AQAAAAnDlIOCUG8H-Rb5nzaVhxTNpICzMyJgFTWmtlsBh0jUMNsvbQRPO2S1Eoe%20Yv4GAivqHGOUiGzu8SD_QAZP33omXGvNyWhn_OxTHmF2keO2wZXyLvHCufdmfYCR0WydETH-R-0Nvfz-ItSfzlHp53XGsPL0s1Q7R2oDUZSDC3SDL. Last accessed 9 June 2023

  35. Wired: https://www.wired.com/story/red-teaming-gpt-4-was-valuable-violet-teaming-will-make-it-better/. Last accessed 9 June 2023

  36. Yahoo News: https://au.news.yahoo.com/ai-tech-chatgpt-improve-inclusion-000952663.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuYmluZy5jb20v&guce_referrer_sig=AQAAAAiczrRdseP88CK3UiNE3tyHisJvzRpzJbotcTrKUe8vE7t3ysN21g_yeJlaQQBbEtVrDZSWIrNGfAofPAOogesEFcg-5HoG33_GKly126MbJYAjDvmghzcon24saDdhOEZ1XkPv3m-C_nIoSbGttegbIV1X35Y0K4D8gG6pFfWU. Last accessed 9 June 2023

  37. Vox: https://www.vox.com/recode/2022/12/7/23498694/ai-artificial-intelligence-chat-gpt-openai. Last accessed 9 June 2023

  38. The Guardian: https://www.theguardian.com/commentisfree/2022/dec/08/the-guardian-view-on-chatgpt-an-eerily-good-human-impersonator. Last accessed 9 June 2023

  39. Bloomberg: https://www.bloomberg.com/opinion/articles/2022-12-17/chatgpt-holds-promise-and-peril-bloomberg-opinion-digest#xj4y7vzkg. Last accessed 9 June 2023

  40. BuzzFeed: https://www.buzzfeednews.com/article/fjollaarifi/chatgpt-ai-for-therapy-mental-health. Last accessed 9 June 2023

  41. insider: https://www.insider.com/chat-gpt-successor-gpt-4-can-help-doctors-save-lives-2023-4#:~:text=GPT-4%20is%20the%20latest%20AI%20technology%20released%20from,lives%2C%20but%20shouldn%27t%20be%20used%20without%20human%20supervision. Last accessed 9 June 2023

  42. The Telegraph: https://www.telegraph.co.uk/news/2023/04/28/chatgpt-better-bedside-manner-empathy-than-doctors/. Last accessed 9 June 2023

  43. Noy, S., Zhang, W.: Experimental evidence on the productivity effects of generative artificial intelligence. SSRN Electron. J. (2023). https://doi.org/10.2139/ssrn.4375283

    Article  Google Scholar 

  44. Johnson, S.B., King, A.J., Warner, E.L., Aneja, S., Kann, B.H., Bylund, C.L.: Using ChatGPT to evaluate cancer myths and misconceptions: artificial intelligence and cancer information. JNCI Cancer Spectr. 7(2), pkad015 (2023). https://doi.org/10.1093/jncics/pkad015

    Article  Google Scholar 

  45. Borji, A.: A Categorical Archive of ChatGPT Failures, pp. 1–41 (2023). http://arxiv.org/abs/2302.03494

  46. New York Times: https://www.nytimes.com/2023/02/08/technology/ai-chatbots-disinformation.html. Last accessed 29 June 2023

  47. Yahoo News: https://www.yahoo.com/news/bings-chatbot-compared-associated-press-114209531.html. Last accessed 9 June 2023

  48. Reuters: https://shorturhttps://www.reuters.com/technology/australian-mayor-readies-worlds-first-defamation-lawsuit-over-chatgpt-content-2023-04-05/l.at/hDIR2. Last accessed 9 June 2023

  49. The Telegraph: https://www.telegraph.co.uk/news/2023/04/09/chatgpt-artificial-intelligence-terrorism-terror-attack/. Last accessed 9 June 2023

  50. New York Post: https://nypost.com/2023/04/11/ai-bot-chaosgpt-tweet-plans-to-destroy-humanity-after-being-tasked/. Last accessed 9 June 2023

  51. Financial Times: https://www.ft.com/content/3ce7ed9d-df95-4f5f-a3c7-ec8398ce9c50. Last accessed 9 June 2023

  52. The Economic Times: https://economictimes.indiatimes.com/tech/technology/canada-opens-investigation-into-ai-firm-behind-chatgpt/articleshow/99258321.cms. Last accessed 9 June 2023

  53. Vice: https://www.vice.com/en/article/5d3naz/openai-is-now-everything-it-promised-not-to-be-corporate-closed-source-and-for-profit. Last accessed 9 June 2023

  54. inews.co.uk: https://inews.co.uk/news/chatgpt-secrecy-concerns-experts-ai-companies-copyright-lawsuits-2236444. Last accessed 9 June 2023

  55. Bloomberg: https://www.bloomberg.com/news/newsletters/2022-12-08/chatgpt-open-ai-s-chatbot-is-spitting-out-biased-sexist-results. Last accessed 9 June 2023

  56. Insider: https://www.insider.com/chatgpt-is-like-many-other-ai-models-rife-with-bias-2023-1. Last accessed 9 June 2023

  57. USA Today: https://eu.usatoday.com/story/tech/2023/02/09/woke-chatgpt-conservatives-bias/11215353002/. Last accessed 9 June 2023

  58. Vox: https://www.vox.com/future-perfect/23674696/chatgpt-ai-creativity-originality-homogenization. Last accessed 9 June 2023

  59. The Atlantic: https://www.theatlantic.com/technology/archive/2022/12/chatgpt-ai-writing-college-student-essays/672371/. Last accessed 9 June 2023

  60. The Washington Post: https://www.washingtonpost.com/technology/2023/02/14/chatgpt-dan-jailbreak/. Last accessed 9 June 2023

  61. New York Times: https://www.nytimes.com/2023/02/16/technology/bing-chatbot-microsoft-chatgpt.html. Last accessed 9 June 2023

  62. CNN: https://edition.cnn.com/2023/03/29/tech/chatgpt-ai-automation-jobs-impact-intl-hnk/index.html. Last accessed 9 June 2023

  63. Vice: https://www.vice.com/en/article/pkadgm/man-dies-by-suicide-after-talking-with-ai-chatbot-widow-says. Last accessed 9 June 2023

  64. Skjuve, M., Følstad, A., Brandtzæg, P.B.: A longitudinal study of self-disclosure in human–chatbot relationships. Interact. Comput. 35(1), 24–39 (2023). https://doi.org/10.1093/iwc/iwad022

    Article  Google Scholar 

  65. Harcup, T., O’Neill, D.: What is news? news values revisited (again). Journal. Stud. 18(12), 1470–1488 (2017). https://doi.org/10.1080/1461670X.2016.1150193

    Article  Google Scholar 

Download references

Acknowledgement

This research is partly financed by the Norwegian Media Authority, and the research project An AI-Powered Society.

Author’s note: ChatGPT was employed in this article to summarize and rephrase some parts of the document. The ChatGPT output was then manually edited and reviewed by the authors.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Xi Wang .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Brandtzaeg, P.B., You, Y., Wang, X., Lao, Y. (2023). “Good” and “Bad” Machine Agency in the Context of Human-AI Communication: The Case of ChatGPT. In: Degen, H., Ntoa, S., Moallem, A. (eds) HCI International 2023 – Late Breaking Papers. HCII 2023. Lecture Notes in Computer Science, vol 14059. Springer, Cham. https://doi.org/10.1007/978-3-031-48057-7_1

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-48057-7_1

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-48056-0

  • Online ISBN: 978-3-031-48057-7

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics