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Changing the Narrative Around Language Study

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Language Program Vitality in the United States

Part of the book series: Educational Linguistics ((EDUL,volume 63))

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Abstract

As language programs are under scrutiny at all levels of education, this chapter addresses how one regional university is using a two-pronged approach to counter declining enrollments. By engaging with the key features of the Fourth Industrial Revolution and using it as a framework for program creation, the author describes how to engage university stakeholders in an effort to change the narrative around language study. Additionally, considering how the 4IR will impact work and education, the author details how to leverage language study as an important component of a new Workplace Intercultural Competency Certificate program. The steps outlined in this chapter can be used as a roadmap for other universities to propose similar programs.

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Correspondence to Rebecca J. Ulland .

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© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

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Ulland, R.J. (2023). Changing the Narrative Around Language Study. In: Heidrich Uebel, E., Kronenberg, F.A., Sterling, S. (eds) Language Program Vitality in the United States. Educational Linguistics, vol 63. Springer, Cham. https://doi.org/10.1007/978-3-031-43654-3_32

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  • DOI: https://doi.org/10.1007/978-3-031-43654-3_32

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-43653-6

  • Online ISBN: 978-3-031-43654-3

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