Abstract
This article deals with the problem of the lack of objective characteristics to determine the level of influence of outdoor advertising on the ecology of the urban environment, as well as how individuals or social groups react to the environment or its specific factor. The relevance of the work is due to the mass distribution of various designs of outdoor advertising, which is a particularly striking indicator of the transformation of space, undoubtedly having an impact on the ecology of the urban environment. The purpose of the study is to highlight the impact assessment criteria and determine the current level of impact. The study uses the methods of the structural-functional approach. The study is based on a differentiated approach, including a descriptive-analytical method. The result of the work is an analysis of the impact of outdoor advertising on the ecology of the urban environment, taking into account regional characteristics.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Obukhov, D.Yu., Fedyaeva, A.F.: Development of a project for the implementation of design code. In: Materials of Conference: Society, Science, Innovations (NPK-2021), VyatSU, Kirov, pp. 1130–1138 (2021)
Ganebnykh, E., Burtseva, T., Mironova, O., Feoktistova, O.: Quality assessment of urban environment. E3S Web Conf., 110, 01077 (2019)
Malykh, S.V.: The role of outdoor advertising in the formation of the image of the city. Urban Stud. 4, 40–47 (2017)
Tereshkina, T., Mottaeva, A., Andreeva, L., Larinina, T.: Social-and-economic mechanism of formation of favorable investment attractiveness of the region. IOP Conf. Ser.: Earth Environ. Sci. 90, 012138 (2017)
Baigireyeva, Z., Beisengaliyev, B., Kicha, D., Niyazbekova, S., Maisigova, L.: Analysis of the influence of ecology on human resources management in the healthcare system. J. Environ. Manage. Tourism 12(7), 1980–1996 (2021)
Niyazbekova, S., Moldashbayeva, L., Kerimkhulle, S., Jazykbayeva, B., Beloussova, E., Suleimenova, B.: Analysis of the development of renewable energy and state policy in improving energy efficiency. E3S Web Conf. 258, 11011 (2021)
Niyazbekova, S., Moldashbayeva, L., Kerimkhulle, S., Dzholdosheva, T., Dzholdoshev, N., Serikova, M.: “Green” bonds - a tool for financing “green” projects in countries. E3S Web Conf. 244, 10060 (2021)
Yessymkhanova, Z., Niyazbekova, S., Dauletkhanova, Z., Dzholdoshev, N., Dzholdosheva, T.: Environmental safety in the countries bordering Kazakhstan in the context of sustainable development. E3S Web Conf. 244, 01016 (2021)
Niyazbekova, S., Troyanskaya, M., Toygambayev, S., Rozhkov, V., Zhukov, A., Aksenova, E., Ivanova, O.: Instruments for financing and investing the “green” economy in the country’s environmental projects. E3S Web Conf. 244, 10054 (2021)
Niyazbekova, S., Jazykbayeva, B., Mottaeva, A., Beloussova, E., Suleimenova, B., Zueva, A.: The growth of “green” finance at the global level in the context of sustainable economic development. E3S Web Conf. 244, 10058 (2021)
Maratovna, M.A., et al.: Management of sustainable development of tourism in cross-border territories. Acad. Strateg. Manag. J. 20(2), 1–9 (2021)
Aleksandrovna, T.M., et al.: Sustainable hotel development. Acad. Strateg. Manag. J. 20(2), 1–16 (2021)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Fedyaeva, A., Mottaeva, A., Larinina, T. (2023). Impact of Outdoor Advertising on the Urban Ecology Taking into Account Regional Characteristics. In: Beskopylny, A., Shamtsyan, M., Artiukh, V. (eds) XV International Scientific Conference “INTERAGROMASH 2022”. INTERAGROMASH 2022. Lecture Notes in Networks and Systems, vol 575. Springer, Cham. https://doi.org/10.1007/978-3-031-21219-2_9
Download citation
DOI: https://doi.org/10.1007/978-3-031-21219-2_9
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-21218-5
Online ISBN: 978-3-031-21219-2
eBook Packages: EngineeringEngineering (R0)