Abstract
Based on the ideas and methods of urban CI, research of outdoor advertisement is valuable for urban image establishing. The difference between urban CI and enterprise CI is discussed with the interpretation of the intension of urban corporate identity (CI), and effects of outdoor advertisement in urban CI is given by analyzing the characteristics of outdoor advertisement. For enhancing the urban image identity and approval degree, puts forward the design strategy of outdoor advertisement in urban CI according to four major principles of artistry, culture, innovation and harmonious. From practical application aspect, comprehensive planning, organized development and application management three principal processes of planning management of outdoor advertisement in urban CI is described.
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© 2013 Springer-Verlag London
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Wang, L. (2013). Design and Planning Research of Outdoor Advertisement in Urban CI. In: Du, W. (eds) Informatics and Management Science IV. Lecture Notes in Electrical Engineering, vol 207. Springer, London. https://doi.org/10.1007/978-1-4471-4793-0_70
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DOI: https://doi.org/10.1007/978-1-4471-4793-0_70
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