Abstract
This chapter provides an overview of George Gerbner’s academic career, connecting it to the history of IAMCR. Gerbner being a politically engaged and public-facing communication scholar, his work is shown to have relevance for many media-related challenges that are being confronted today.
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Notes
- 1.
Archives are available at https://iamcr.org/digital-archive. Accessed 15 June 2022.
- 2.
I thank Jörg Becker for his helpful research assistance in writing this chapter and for generously providing useful context, especially for the IAMCR History Section.
- 3.
This chapter draws from some of the extensive archival materials located online as part of the George Gerbner Archive at the University of Pennsylvania: https://web.asc.upenn.edu/Gerbner/Archive.aspx. Accessed 15 June 2022.
- 4.
This section benefited from personal correspondence with Jörg Becker.
- 5.
Some of these efforts, as well-meaning as they were, may have generated a degree of skepticism among younger, left-leaning IAMCR scholars who saw the Annenberg School, financed by a US media magnate, as epitomizing the established power structure. Given that Gerbner sometimes acted as a kind of bridge-builder between IAMCR and the ICA—which was often seen as a core fixture of the US-dominated academic establishment—also may have fed suspicions.
- 6.
- 7.
IAMCR Newsletter, 9(2), April-May, 2000, p. 8. https://iamcr.org/node/1051. Accessed 15 June 2022.
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Pickard, V. (2023). George Gerbner and the Anti-Fascist Tradition of Communication Research. In: Becker, J., Mansell, R. (eds) Reflections on the International Association for Media and Communication Research. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-16383-8_29
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