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Towards a Generic Framework for Intercultural User Interface Design to Evoke Positive Cross-Cultural UX

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Culture and Computing. Design Thinking and Cultural Computing (HCII 2021)

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Abstract

So far, there are more plausible than reliable intercultural user interface design recommendations. Furthermore, there is a lack of plausible and model-based explanations of which sustainable and use-case-crossing products might apply. The goal of the considerations presented in this paper is to find a way to use results from empirical studies to be able to generate sustainable rules for UI design for cultural contexts in general to generate cross-cultural user experience. This is done through an explanatory approach by extending the existing IUID approach in a way that elementary explanatory design guidelines for intercultural UI design based on human factors should emerge. Based on a hybrid approach covering cultural contexts in human–computer interaction (HCI) design using a model of culturally influenced HCI, the IUID method-mix is extended by the concepts of user needs, interaction principles and task complexity to obtain a generic framework for intercultural user interface design (IUID) as condition of possibility for positive cross-cultural user experience.

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Acknowledgements

I thank all persons who supported me in working on the topics presented - especially Prof. Pei-Luen Patrick Rau and Miss Zhi Guo for their valuable input regarding Chinese human factors.

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Correspondence to Rüdiger Heimgärtner .

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Heimgärtner, R. (2021). Towards a Generic Framework for Intercultural User Interface Design to Evoke Positive Cross-Cultural UX. In: Rauterberg, M. (eds) Culture and Computing. Design Thinking and Cultural Computing. HCII 2021. Lecture Notes in Computer Science(), vol 12795. Springer, Cham. https://doi.org/10.1007/978-3-030-77431-8_24

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  • DOI: https://doi.org/10.1007/978-3-030-77431-8_24

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