Abstract
The in-vehicle HMI system has become a significant part of automotive research and development. When Chinese customers choose cars, they consider the performance of HMI to be one of the deciding factors. Many global car manufacturers have tried to understand the special demand of HMI in the Chinese market. This study developed a method to define the automotive HMI guidelines based on Hofstede’s cultural dimension since culture is a basic impetus. Five cultural dimensions were selected: power distance, individualism versus collectivism, long-term orientation versus short-term orientation, uncertain avoidance, and restraint versus indulgence. Chinese customers’ special position on the dimensions drives nine internal demands that can be presented as various UX designs for the in-vehicle HMI system, which are defined as UX guidelines for China. Sixteen HMI key guidelines were developed based on this method, which can be a strong reference for product definition and HMI design for the Chinese market.
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Gong, Z., Ma, J., Zhang, Q., Ding, Y., Liu, L. (2020). Automotive HMI Guidelines for China Based on Culture Dimensions Interpretation. In: Stephanidis, C., Duffy, V.G., Streitz, N., Konomi, S., Krömker, H. (eds) HCI International 2020 – Late Breaking Papers: Digital Human Modeling and Ergonomics, Mobility and Intelligent Environments. HCII 2020. Lecture Notes in Computer Science(), vol 12429. Springer, Cham. https://doi.org/10.1007/978-3-030-59987-4_8
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