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SimonXXL - Investigating Spontaneous Group Formation Around Public Installations

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Interactivity, Game Creation, Design, Learning, and Innovation (ArtsIT 2019, DLI 2019)

Abstract

In this paper, we set out to explore how to design for spontaneous group formation, as part of shared encounters in a public installation. Spontaneous group formation describes a phenomenon where pedestrians form groups with other pedestrians, to whom they are previously unacquainted, for the purpose of interacting with an installation. This was accomplished by developing a 5 by 5 m version of the game based on the Simon game, with flashing lights and oversized buttons, designed to encourage spontaneous group formation by giving an advantage to larger groups, up to a maximum of four. Over three days of testing, the prototype was found to generate 11 spontaneous group formations out of 161 total use cases, showing evidence that effective lures are one of the key factors behind the phenomenon.

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Authors and Affiliations

  1. Aalborg University, Aalborg, Denmark

    Bo Jacobsen, Michael Utne Kærholm Svendsen, Adam Kjær Søgaard, Rune Lundegaard Uggerhøj & Markus Löchtefeld

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  1. Bo Jacobsen
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  2. Michael Utne Kærholm Svendsen
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  3. Adam Kjær Søgaard
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  4. Rune Lundegaard Uggerhøj
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  5. Markus Löchtefeld
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Correspondence to Markus Löchtefeld .

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Editors and Affiliations

  1. Department of Architecture, Design and Media Technology, Aalborg University, Aalborg, Denmark

    Anthony Brooks

  2. Department of Culture and Learning, Aalborg University, Aalborg, Denmark

    Eva Irene Brooks

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© 2020 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

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Jacobsen, B., Kærholm Svendsen, M.U., Kjær Søgaard, A., Lundegaard Uggerhøj, R., Löchtefeld, M. (2020). SimonXXL - Investigating Spontaneous Group Formation Around Public Installations. In: Brooks, A., Brooks, E. (eds) Interactivity, Game Creation, Design, Learning, and Innovation. ArtsIT DLI 2019 2019. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 328. Springer, Cham. https://doi.org/10.1007/978-3-030-53294-9_37

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  • DOI: https://doi.org/10.1007/978-3-030-53294-9_37

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  • Online ISBN: 978-3-030-53294-9

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