Skip to main content

Social Influences on Risk Attitudes: Applications in Economics

  • Reference work entry
Handbook of Risk Theory

Abstract

Economic research on risk attitudes has traditionally focused on individual decision-making issues, without any consideration for potential social influences on preferences. This has been changing rapidly over the last years, with economists often taking inspiration from earlier psychological research in their increasing consideration of social aspects in decision-making under risk. We provide a broadly conceived overview of the recent literature, defining four different categories of social influences on economic decisions under risk: (1) the observation of other agents’ outcomes; (2) the observation of the decision maker’s outcomes by other agents; (3) the direct effect of the decision maker’s choices on other agents’ outcomes; and (4) the direct dependency of the decision maker’s outcomes on other agents’ choices. While many promising insights have been gained over the last few years, several shortcomings and inconsistencies in our current understanding of social influences on decision-making under risk are pointed out. The overview concludes with a discussion of two real-world applications – agency in financial markets and climate change – that prominently show the importance of furthering our knowledge in this area. In order to achieve such increased knowledge, a much deeper integration of currently dispersed disciplinary knowledge in the social sciences seems crucial.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 599.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 849.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Aldashev G, Kirchsteiger G, Sebald A (2010) How (not) to decide: procedural games. Discussion paper, Ecares Brussels

    Google Scholar 

  • Andreoni J (1995) Cooperation in public goods experiments: kindness or confusion? Am Econ Rev 85:891–904

    Google Scholar 

  • Anscombe FJ, Aumann RJ (1963) A definition of subjective probability. Ann Math Stat 34:199–205

    Google Scholar 

  • Arkes HR, Dawes RM, Christensen C (1986) Factors influencing the use of a decision rule in a probabilistic task. Organ Behav Hum Decis Process 37:93–110

    Google Scholar 

  • Asch S (1955) Opinions and social pressure. Sci Am 193:31–35

    Google Scholar 

  • Barber BM, Odean T (2001) The internet and the investor. J Econ Perspect 151:41–54

    Google Scholar 

  • Barber BM, Odean T (2002) Online investors: do the slow die first? Rev Financ Stud 15:455–487

    Google Scholar 

  • Barber BM, Heath C, Odean T (2003) Good reasons to sell: reason-based choice among group and individual investors in the stock market. Manage Sci 49:1636–1652

    Google Scholar 

  • Bartling B, Fehr E, Schmidt K (2009) Screening, competition, and job design: economic origins of good jobs. Working paper, University of Munich

    Google Scholar 

  • Bateman I, Munro A (2005) An experiment on risky choice amongst households. Econ J 115:C176–C189

    Google Scholar 

  • Bell DE (1982) Regret in decision making under uncertainty. Oper Res 30:961–981

    Google Scholar 

  • Bellemare C, Kröger S, Van Soest A (2008) Measuring inequity aversion in a heterogenous population using experimental decisions and subjective probabilities. Econometrica 76:815–839

    Google Scholar 

  • Bernheim DB (1994) A theory of conformity. J Polit Econ 102:841–877

    Google Scholar 

  • Bernoulli D (1954/1738) Exposition of a new theory on the measurement of risk. Econometrica 22:23–36

    Google Scholar 

  • Bohnet I, Frey BS (1999) The sound of silence in prisoner’s dilemma and dictator games. J Econ Behav Organ 38:43–57

    Google Scholar 

  • Bohnet I, Zeckhauser R (2004) Trust, risk and betrayal. J Econ Behav Organ 55:467–484

    Google Scholar 

  • Bohnet I, Greig F, Herrmann B, Zeckhauser R (2008) Betrayal aversion – evidence from Brazil, China, Switzerland, Turkey, the United Arab Emirates, and the United States. Am Econ Rev 98:294–310

    Google Scholar 

  • Boles TL, Messick DM (1995) A reverse outcome bias: the influence of multiple reference points on the evaluation of outcomes and decisions. Organ Behav Hum Decis Process 61:262–275

    Google Scholar 

  • Bolton G E, Ockenfels A (2009) Risk taking and social comparison. A comment. Am Econ Rev 100: 628–633

    Google Scholar 

  • Bolton GE, Zwick R (1995) Anonymity versus punishment in ultimatum bargaining. Game Econ Behav 10:95–121

    Google Scholar 

  • Bolton GE, Brandts J, Ockenfels A (2005) Fair procedures: evidence from games involving lotteries. Econ J 115:1054–1076

    Google Scholar 

  • Bond CF, Titus LJ (1983) Social facilitation: a meta-study of 241 studies. Psychol Bull 94:265–292

    Google Scholar 

  • Borah A (2010) Other-regarding preferences and procedural concerns. Discussion paper, University of Pennsylvania

    Google Scholar 

  • Bossaerts P (2009) What decision neuroscience teaches us about financial decision making. Ann Rev Financ Econ 1:383–404

    Google Scholar 

  • Camerer CF, Karjalainen R (1994) Ambiguity aversion and non-additive beliefs in noncooperative games: experimental evidence. In: Munier B, Machina MJ (eds) Models and experiments in risk and rationality. Kluwer, Dordrecht, pp 325–358

    Google Scholar 

  • Cappelen AW, Konow J, Sorensen EO, Tungodden B (2009) Just luck: an experimental study of risk taking and fairness. Discussion paper, Bergen University Business School

    Google Scholar 

  • Chakravarty S, Harrison G, Haruvy EE, Rutström EE (2010) Are you risk averse over other people’s money? South Econ J 77:901–913

    Google Scholar 

  • Charness G, Jackson MO (2009) The role of responsibility in strategic risk taking. J Econ Behav Organ 69:241–247

    Google Scholar 

  • Cialdini RB (1993) Influence: the psychology of persuasion. William Morrow, New York

    Google Scholar 

  • Conradt L, List C (2010) Group decisions in humans and animals: a survey. Philos Trans R Soc B 364:719–742

    Google Scholar 

  • Cooper D, Rege M (2008) Social interaction effects and choice under uncertainty: an experimental study. Discussion paper, Florida State University

    Google Scholar 

  • Corazzini L, Greiner B (2007) Herding, social preferences, and (non-)conformity. Econ Lett 97:74–80

    Google Scholar 

  • Curley SP, Yates JF, Abrams RA (1986) Psychological sources of ambiguity avoidance. Organ Behav Hum Decis Process 38:230–256

    Google Scholar 

  • De Palma A, Picard N, Ziegelmeyer A (2010) Individual and couple decision behavior under risk: evidence on the dynamics of power balance. Theory Decis (forthcoming)

    Google Scholar 

  • Delgado MR, Schotter A, Ozbay EY, Phelps EA (2008) Understanding overbidding: using the neural circuitry of reward to design economic auctions. Science 321:1849–1852

    Google Scholar 

  • Diamond PA (1967) Cardinal welfare, individualistic ethics, and interpersonal comparisons of utility: comment. J Polit Econ 75:765–766

    Google Scholar 

  • Diecidue E, van de Ven J (2008) Aspiration level, probability of success and failure, and expected utility. Int Econ Rev 49:683–700

    Google Scholar 

  • Duflo E, Saez E (2002) Participation and investment decisions in a retirement plan: the influence of Colleagues’ choices. J Public Econ 85:121–148

    Google Scholar 

  • Dufwenberg M, Muren A (2006) Generosity, anonymity, gender. J Econ Behav Organ 61:42–49

    Google Scholar 

  • Eckel CC, Wilson RK (2004) Is trust a risky decision? J Econ Behav Organ 55:447–465

    Google Scholar 

  • Eichberger J, Kelsey D, Schipper BC (2008) Granny versus game theorist: ambiguity in experimental games. Theory Decis 64:333–362

    Google Scholar 

  • Ellsberg D (1961) Risk, ambiguity, and the savage axioms. Q J Econ 75:643–669

    Google Scholar 

  • Engelmann JB, Capra M, Noussair C, Berns GS (2009) Expert financial advice neurobiologically “offloads” financial decision-making under risk. PLoS ONE 4:e4957

    Google Scholar 

  • Eriksen KW, Kvaloy O (2010) Myopic investment management. Rev Financ 14:521–542

    Google Scholar 

  • Falk A, Ichino A (2006) Clean evidence on peer effects. J Labor Econ 24:39–57

    Google Scholar 

  • Fox CR, Tversky A (1995) Ambiguity aversion and comparative ignorance. Q J Econ 110:585–603

    Google Scholar 

  • Fox CR, Weber M (2002) Ambiguity aversion, comparative ignorance, and decision context. Organ Behav Hum Decis Process 88:476–498

    Google Scholar 

  • Frisch D, Baron J (1988) Ambiguity and rationality. J Behav Decis Mak 1:149–157

    Google Scholar 

  • Gneezy U, Potters J (1997) An experiment on risk taking and evaluation periods. Q J Econ 112:631–645

    Google Scholar 

  • Goeree JK, Yariv L (2006) Conformity in the lab. Discussion paper, Caltech

    Google Scholar 

  • Gong M, Baron J, Kunreuther H (2010) Group cooperation under uncertainty. J Risk Uncertain 39:251–270

    Google Scholar 

  • Haigh MS, List JA (2005) Do professional traders exhibit myopic loss aversion? Experimental analysis. J Finance 60(1):523–534

    Google Scholar 

  • Haisley E, Weber RA (2010) Self-serving interpretations of ambiguity in other-regarding behavior. Game Econ Behav 68:614–625

    Google Scholar 

  • Haisley E, Mostafa R, Loewenstein GF (2008) Subjective relative income and lottery ticket purchases. J Behav Decis Mak 21:283–295

    Google Scholar 

  • Hardin G (1968) The tragedy of the commons. Science 162:1243–1248

    Google Scholar 

  • Harsanyi JC (1955) Cardinal welfare, individualistic ethics, and interpersonal comparisons of utility. J Polit Econ 63:309–321

    Google Scholar 

  • Heinemann F, Nagel R, Ockenfels P (2009) Measuring strategic uncertainty in coordination games. Rev Econ Stud 76:181–221

    Google Scholar 

  • Herstein IN, Milnor J (1953) An axiomatic approach to measurable utility. Econometrica 21:291–297

    Google Scholar 

  • Hoffman E, McKabe K, Smith VL (1996) Social distance and other-regarding behavior in dictator games. Am Econ Rev 86:653–660

    Google Scholar 

  • Huck S, Weizsäcker G (1999) Risk, complexity, and deviations from expected-value maximization: results of a lottery choice experiment. J Econ Psychol 20:699–715

    Google Scholar 

  • Inbar Y, Cone J, Gilovich T (2010) People’s intuitions about intuitive insight and intuitive choice. J Pers Soc Psychol 99:232–247

    Google Scholar 

  • Isenberg DJ (1986) Group polarization: a critical review and meta-analysis. J Pers Soc Psychol 50:1141–1151

    Google Scholar 

  • Kahneman D, Miller DT (1986) Norm theory: comparing reality to its alternatives. Psychol Rev 93:136–153

    Google Scholar 

  • Kahneman D, Tversky A (1979) Prospect theory: an analysis of decision under risk. Econometrica 47:263–291

    Google Scholar 

  • Knight F (1921) Risk, uncertainty, and profit. University of Chicago Press, Chicago

    Google Scholar 

  • Kocher MG, Trautmann ST (2010) Selection into auctions for risky and ambiguous prospects. Econ Inq (forthcoming)

    Google Scholar 

  • Konana P, Balasubramanian S (2005) The social-economic-psychological model of technology adoption and usage: an application to online investing. Decis Support Syst 39:505–524

    Google Scholar 

  • Kosfeld M, Heinrichs M, Zak PJ, Fischbacher U, Fehr E (2005) Oxytocin increases trust in humans. Nature 435:673–676

    Google Scholar 

  • Krawczyk M (2011) A model of procedural and distributive fairness. Theory Decis 70:111–128

    Google Scholar 

  • Krawczyk M, Le Lec F (2010) “Give me a chance!” An experiment in social decision under risk. Exp Econ 13:500–511

    Google Scholar 

  • Kroll Y, Davidovitz L (2003) Inequality aversion versus risk aversion. Economica 70:19–29

    Google Scholar 

  • Kruglanski AW, Freund T (1983) The freezing and unfreezing of lay-inferences: effects on impressional primacy, ethnic stereotyping, and numerical anchoring. J Exp Soc Psychol 19:448–468

    Google Scholar 

  • Latane B (1981) The psychology of social impact. Am Psychol 36:343–356

    Google Scholar 

  • Lefebvre M, Vieider FM (2010) Reigning in excessive risk taking by executives: experimental evidence. GATE Working Paper No. 1006, University of Lyon

    Google Scholar 

  • Lerner JS, Tetlock PE (1999) Accounting for the effects of accountability. Psychol Bull 125:255–275

    Google Scholar 

  • Linde J, Sonnemans J (2009) Social comparison and risky choices. Discussion paper, University of Amsterdam

    Google Scholar 

  • Loomes G, Sugden R (1982) Regret theory: an alternative theory of rational choice under uncertainty. Econ J 92:805–824

    Google Scholar 

  • Maboussin MJ (2010) Untangling skill and luck. How to think about outcomes – past, present, and future. Legg Mason Capital Management strategy paper

    Google Scholar 

  • Machina MJ (1989) Dynamic consistency and non-expected utility models of choice under uncertainty. J Econ Lit 27:1622–1668

    Google Scholar 

  • Miller PM, Fagley NS (1991) The effects of framing, problem variation, and providing rationale on choice. Pers Soc Psychol Bull 17:517–522

    Google Scholar 

  • Muthukrishnan AV, Wathieu L, Xu AJ (2009) Ambiguity aversion and persistent preference for established brands. Manage Sci 55:1933–1941

    Google Scholar 

  • Offerman T, Schotter A (2009) Imitation and luck: an experimental study on social sampling. Game Econ Behav 65:461–502

    Google Scholar 

  • Rabin M, Weizsäcker G (2009) Narrow bracketing and dominated choices. Am Econ Rev 99:1508–1543

    Google Scholar 

  • Read D, Loewenstein GF, Rabin M (1999) Choice bracketing. J Risk Uncertain 19:171–197

    Google Scholar 

  • Reuben E, Riedl A (2009) Public goods provision and sanctioning in privileged groups. J Confl Resolut 53:72–93

    Google Scholar 

  • Reynolds DB, Joseph J, Sherwood R (2009) Risky shift versus cautious shift: determining differences in risk taking between private and public management decision-making. J Bus Econ Res 7:63–78

    Google Scholar 

  • Rohde I, Rohde K (2009) Risk attitudes in a social context. Discussion paper, Erasmus University

    Google Scholar 

  • Sacerdote B (2001) Peer effect with random assignment: results for Dartmouth roommates. Q J Econ 116:681–704

    Google Scholar 

  • Savage LJ (1954) The foundations of statistics. Wiley, New York

    Google Scholar 

  • Schechter L (2007) Traditional trust measurement and the risk confound: an experiment in rural Paraguay. J Econ Behav Organ 62:272–292

    Google Scholar 

  • Schmidt U, Starmer C, Sugden RF (2008) Third-generation prospect theory. J Risk Uncertain 36:203–223

    Google Scholar 

  • Sebald A (2010) Attribution and reciprocity. Game Econ Behav 68:339–352

    Google Scholar 

  • Shafir E, Simonson I, Tversky A (1993) Reason-based choice. Cognition 49:11–36

    Google Scholar 

  • Sieck W, Yates JF (1997) Exposition effects on decision making: choice and confidence in choice. Organ Behav Hum Decis Process 70:207–219

    Google Scholar 

  • Stoner JAF (1961) A comparison of individual and group decisions under risk. Master’s thesis, Massachusetts Institute of Technology (unpublished)

    Google Scholar 

  • Sugden R (2003) Reference-dependent subjective expected utility. J Econ Theory 111:172–191

    Google Scholar 

  • Sunstein CR (2008) The world vs. the United States and China? The complex climate change incentives of the leading greenhouse gas emitters. UCLA Law Rev 55:1675–1700

    Google Scholar 

  • Sutter M (2009) Individual behavior and group membership: comment. Am Econ Rev 99:2247–2257

    Google Scholar 

  • Sutter M, Czermak S, Feri F (2010) Strategic sophistication of individuals and teams in experimental normal-form games. IZA discussion paper 4732

    Google Scholar 

  • Takemura K (1993) The effect of decision frame and decision justification on risky choice. Jpn Psychol Res 35:36–40

    Google Scholar 

  • Takemura K (1994) Influence of elaboration on the framing of decision. J Psychol 128:33–40

    Google Scholar 

  • Taylor K (1995) Testing credit and blame attributions as explanation for choices under ambiguity. Organ Behav Hum Decis Process 64:128–137

    Google Scholar 

  • Tetlock PE, Boettger R (1994) Accountability amplifies the status quo effect when change creates victims. J Behav Decis Mak 7:1–23

    Google Scholar 

  • Tetlock PE, Vieider FM (2010) Ideology, agency and accountability: explaining shifting managerial preferences for alternative accountability regimes. Working paper, University of California, Berkeley

    Google Scholar 

  • Trautmann ST (2009) A tractable model of process fairness under risk. J Econ Psychol 30:803–813

    Google Scholar 

  • Trautmann ST (2010) Individual fairness in Harsanyi’s utilitarianism: operationalizing all-inclusive utility. Theory Decis 68:405–415

    Google Scholar 

  • Trautmann ST, Wakker PP (2010) Process fairness and dynamic consistency. Econ Lett 109(3):187–189

    Google Scholar 

  • Trautmann ST, Zeckhauser R (2010) Blindness to the benefits of ambiguity: the neglect of learning opportunities. Discussion paper, Harvard University

    Google Scholar 

  • Trautmann ST, Vieider FM, Wakker PP (2008) Causes of ambiguity aversion: known versus unknown preferences. J Risk Uncertain 36:225–243

    Google Scholar 

  • Van Huyck JB, Battalio RC, Beil RO (1990) Tacit coordination in games, strategic uncertainty, and coordination failure. Am Econ Rev 80:234–248

    Google Scholar 

  • Vieider FM (2009) The effect of accountability on loss aversion. Acta Psychol 132:96–101

    Google Scholar 

  • Vieider FM (2011) Separating real incentives and accountability. Experim Econ (forthcoming)

    Google Scholar 

  • Von Neumann J, Morgenstern O (1947) Theory of games and economic behavior. Princeton University Press, Princeton

    Google Scholar 

  • Wallach MA, Kogan N, Bem DJ (1964) Diffusion of responsibility and level of risk taking in groups. J Abnorm Soc Psychol 68:263–274

    Google Scholar 

  • Weigold MF, Schlenker BR (1991) Accountability and risk taking. Pers Soc Psychol Bull 17:25–29

    Google Scholar 

  • Wiseman RM, Gomez-Mejia LR (1998) A behavioral agency model of managerial risk taking. Acad Manage Rev 23(1):133–153

    Google Scholar 

  • Zajonc RB (1965) Social facilitation. Science 149:269–274

    Google Scholar 

  • Zeckhauser R (2006) Investing in the unknown and unknowable. Cap Soc 1(2):1–39

    Google Scholar 

  • Zizzo DJ (2004) Inequality and procedural fairness in a money-burning and stealing experiment. Res Econ Inequal 11:215–247

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Stefan T. Trautmann .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2012 Springer Science+Business Media B.V.

About this entry

Cite this entry

Trautmann, S.T., Vieider, F.M. (2012). Social Influences on Risk Attitudes: Applications in Economics. In: Roeser, S., Hillerbrand, R., Sandin, P., Peterson, M. (eds) Handbook of Risk Theory. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-1433-5_22

Download citation

  • DOI: https://doi.org/10.1007/978-94-007-1433-5_22

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-007-1432-8

  • Online ISBN: 978-94-007-1433-5

  • eBook Packages: Humanities, Social Sciences and Law

Publish with us

Policies and ethics