Authors:
- Facilitates an understanding of business contexts in multinational investment in emerging economies such as China and India
- Provides a good balance of theoretical ideas and case studies for global business strategy
- Focuses on Japanese firms’ activities that previously have not been fully described in the English literature
Part of the book series: Springer Texts in Business and Economics (STBE)
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Table of contents (15 chapters)
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Front Matter
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Global Business Strategy
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Front Matter
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Fundamentals of Strategic Planning
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Front Matter
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Back Matter
About this book
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies.
This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Authors and Affiliations
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Graduate School of Engineering, Department of Technology Management for Innovation, The University of Tokyo, Bunkyo-ku, Japan
Kazuyuki Motohashi
About the author
Bibliographic Information
Book Title: Global Business Strategy
Book Subtitle: Multinational Corporations Venturing into Emerging Markets
Authors: Kazuyuki Motohashi
Series Title: Springer Texts in Business and Economics
DOI: https://doi.org/10.1007/978-4-431-55468-4
Publisher: Springer Tokyo
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2015
Hardcover ISBN: 978-4-431-55467-7Published: 07 April 2015
Softcover ISBN: 978-4-431-56288-7Published: 12 October 2016
eBook ISBN: 978-4-431-55468-4Published: 25 March 2015
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 1
Number of Pages: XVII, 259
Number of Illustrations: 3 b/w illustrations, 45 illustrations in colour
Topics: Emerging Markets/Globalization, Innovation/Technology Management, Business Strategy/Leadership, International Economics, Operations Management