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CSR 2.0

Transforming Corporate Sustainability and Responsibility

  • Book
  • © 2014

Overview

Authors:
  1. Wayne Visser

    1. Kaleidoscope Futures Lab. Ltd., London, United Kingdom

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  • Future-focused approach representing the theoretical and practical evolution of CSR
  • Blends academic and practical insights and presents frameworks, cases and a diagnostic tool
  • The author is a leading and respected authority in the field, with 12 previous books on the subject?
  • Includes supplementary material: sn.pub/extras

Part of the book series: SpringerBriefs in Business (BRIEFSBUSINESS)

Part of the book sub series: SpringerBriefs in Organisational Studies (BRIEFSORGSTUD)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xi
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  2. Introduction

    • Wayne Visser
    Pages 1-5

  3. The Stages of CSR

    • Wayne Visser
    Pages 7-19

  4. The Failure of CSR 1.0

    • Wayne Visser
    Pages 21-34

  5. CSR 2.0 as a New Metaphor

    • Wayne Visser
    Pages 35-49

  6. The Principles of CSR 2.0

    • Wayne Visser
    Pages 51-65

  7. Assessing CSR 2.0 Performance

    • Wayne Visser
    Pages 67-81

  8. Conclusion

    • Wayne Visser
    Pages 83-87

  9. Back Matter

    Pages 89-89
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Keywords

About this book

The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR practices. Reasons are given why CSR 1.0 approaches have failed to have any significant impact on the most serious global social, environmental and ethical challenges. The emergent CSR 2.0 will then be explored in detail by elaborating on five principles underlying the new approach, including: creativity, scalability, responsiveness, glocality and circularity. A four-part DNA Model is also introduced, covering value creation, good governance, societal contribution and ecological integrity, which provides the basis for defining and measuring CSR 2.0. Finally, a 70-question CSR 2.0 self-assessmentdiagnostic tool developed by the author is presented, with sample data to show how the tool can be used for future research and practitioner application.

Authors and Affiliations

  • Kaleidoscope Futures Lab. Ltd., London, United Kingdom

    Wayne Visser

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